Winning New Work

Overview

Author: Jake Hird, Econsultancy
Pages: 85

About

As the economy continues to struggle, acquiring and retaining new business is all the more important. Econsultancy's Winning New Work Guide is a best-practice document created specifically for UK digital agencies, companies and consultancies as a comprehensive source of information surrounding business development. 

The guide is split into three distinct sections:

1. Generating the Lead (Concentration)

2. Generating the Lead (Broadcast) 

3. Winning the Pitch. 

Inside, it includes supplier and service profiles, suggestions of online tools and resources, as well as tips, insights and opinions from leading UK digital agencies and client-side companies, including Abbey, Bowers & Wilkins, Cadburys, Orange and Sky. 

Contents

Generating the Lead: Concentration

• Data Generation Services
• Lead Generation Services
• Telemarketing
• Business Development Consultancies
• Matchmakers
• Offline Concentrated Events and Networking

Generating the Lead: Broadcast

• Press and Publications
• Online PR
• Blogging
• Community websites and forums
• Social media and communication
• Reputation Monitoring
• Online Marketing
• Digital-Specific Awards
• Industry bodies and associations
• Events & Networking
• Directories

Winning the Pitch

• What clients look for when selecting a new digital agency
• Pitching: Tips and Pitfalls

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