About the course
Overview
At the start of a career in online advertising, there is a large amount of information to be processed. As a trafficker, you are expected to be able to build traffic campaigns within a short space of time with limited training. It can sometimes take months until you understand all the aspects of online advertising and ad ops.
This one-day course, run in partnership with Admonsters, offers a comprehensive overview of advertising operations and will cover the essentials of online advertising including processes, metrics, pricing, ad products and targeting.
Program
This course focuses on all relevant characteristics of advertising operations to develop your knowledge of the area quickly. The session is highly interactive and includes discussions and exercises. After this course, you will be able to demonstrate an in-depth understanding of all the stages of advertising operations, from inventory management to campaign management.
Who should attend?
This online advertising course is ideal for those working within the advertising operations field. This course is designed for advertising operations executives/traffickers who have less than a year experience and want to understand advertising operations in more depth. The course would also benefit anyone working closely with traffickers and wanting to understand the ad ops processes.
How will I benefit?
Upon completion of this course, you will be able to:
- Understand the essentials of online advertising - knowledge of the industry, key players and functions within ad ops
- Implement online advertising processes, metrics and pricing
- Use different advertising products, including rich media, online video and mobile
- Effectively target your advertising – geographically, behaviourally, and more
What will I learn?
The essentials of online advertising
- Definitions
- Recent figures about the growth of online advertising
- Key players (agencies, advertisers, publishers, etc)
- Roles in ad ops
- Functions
- Staffing in ad ops
- Ad ops terminology
Processes, metrics and pricing
- Inventory management
- Contract terminology
- Campaign management
- Billing
- Counting discrepancies
- CPM/CPA/CPC
- Basic metrics
- Measuring branding
Ad products and targeting
- Ad units
- Rich media
- Video advertising
- Mobile advertising
- Key vendors
- Types of targeting (geographic, behavioural, etc)
- Cookies
- Exercises
This course is run in partnership with
Inquiries
Please email training@econsultancy.com or call the training team on +44 (0)20 7269 1470
We also run Graduate Certificates for more intensive, and academically accredited courses over 12-15 weeks. These include Account and Digital Business Management,Analytics and Optimization, and Integrated Marketing Communications.
