About the course
Overview
Innovation is what separates good companies from excellent ones & what changes a cottage industry into a mega-selling widely-loved brand. This course aims to show how implementing innovation into your business is not only easier than you might think: it's essential.
Through theory, real-world examples, and practical methods - this course aims to inspire you: taking action to make your organisation more agile and inventive.
Program
This course aims to guide managers and senior executives through the background of innovation culture, learning tools and techniques, through to implementing these in the organisation.
Innovation isn't a 'black art', it's something that can be managed, and we'll look at some success stories and what they can mean for your teams.
Who should attend?
- Managers, directors and senior executives of companies offering products or services who feel they could be more innovative.
- Product managers, marketing managers and heads of services.
- Any professional who wants to inspire and engage a team to create exciting new ideas.
How will I benefit?
- Be able to explain the benefits of innovation to your organisation
- Recognise obstacles to innovation in your organisation
- See new ideas as a powerful competitive advantage
- Learn tools and techniques to make innovation happen
- Take away some simple steps that can be implemented immediately
- Formulate and present a case for change
What will I learn?
Part 1 (am) - On innovation
- Why is innovation important?
- Why we don't naturally come up with new ideas
- Inspiring innovation stories
- What is an innovation culture?
- Products, Services, Business processes
- Why first isn't always best
- Nothing is new - why unique ideas aren't required
Part 2 (pm) - Making things happen
- The power of specialism and simplicity
- The Creative Method
- Top down vs Bottom up
- Hackdays & "20% time"
- Launch early, iterate often - Minimum viable products
- Small steps you can take tomorrow
- Final thought: give away your best ideas
Trainer
Will Grant
Will is a web technology professional with over 10 years experience overseeing the design, architecture and marketing of powerful web sites that are easy (and even fun) to use.
As well as working on large-scale web systems for local and national government with millions of users, Will has completed post-graduate training in usability and interaction design by Jakob Nielsen - the world leader in usability.
Will was Technology Director at Buto, a web-based online video platform and responsible for its technology platform and user experience. You can read more at willgrant.org
Inquiries
0207 269 1470, training@econsultancy.com
Suitable for team leaders and marketing managers, we also run courses in Managing Digital Teams and Leadership and Change in Ecommerce Organisations.
We also runGraduate Certificates for more intensive, and academically accredited courses over 12-15 weeks. These include Analytics and Optimization, Integrated Marketing Communications and Creating and Managing Customer Journeys.
