Fast Track Digital Marketing - Thailand Training

Date	9:00am 24th January – 6:00pm January 25 2013
Venue	Swissotel Le Concorde, Bangkok, Bangkok, Thailand
Trainer	Jakrapong Kongmalai
Duration	2 days

About the course

Overview

UK's most popular Digital Marketing course - Thailand

A 2 day digital university. We’ll introduce you to the essentials of a wide range of digital marketing and e-commerce staples.

Intensive 2-day course covering a complete overview of digital marketing
Learn to build powerful online strategy and review best practice case studies
Understand the digital marketing spectrum from Social Media, Paid search, SEO, e-mail marketing, to affiliate marketing & mobile marketing

Program

This 2-day program is designed for professionals who have basic to intermediate understanding of digital marketing. It covers the key considerations for digital marketing, how to build a great online strategy and assesses what the future has in store. You will learn the various customer engagement channels (like Facebook, Twitter, YouTube, etc), customer acquisition tools (like paid search and SEO) and how to integrate them into your marketing strategy.

Who should attend?

Marketers, senior managers and business owners who want to understand the impact of digital marketing on their business.

How will I benefit?

Upon completion of this course, you will be able to:

Understand how to integrate online marketing to your overall marketing strategy
Leverage online customer acquisition tools like paid search and SEO
Use customer engagement channels, like social networking sites, for customer relationship
Evaluate your current online strategy, measure and analyse future online marketing tactics

FREE 1 year Silver Membership (WORTH USD495 or THB15,000) for every course participant!

Econsultancy's Silver Membership (USD495/year) offers unparalleled access to Econsultancy's rich resources of digital marketing reports, best practise and beginner's guides, stats, events, blogs and forums.

What will I learn?

This robust 2-day course contains 4 main modules, and includes real life case studies and relevant role plays for you to work through.

Setting the Stage

The digital marketing landscape
The new marketing paradigm
Knowing your customers online
Your website and web usability
Online measurement and analytics

Customer Engagement Channels

Social Media Marketing – how to do it right
Geo-location – are you ready?
Mobile marketing – key considerations for effective use
Group Purchasing – just a fad or a long term tool?

Customer Acquisition Channels

E-mail marketing – considerations & best practices
Paid search – how to leverage this powerful tool
Search Engine Optimization (SEO) – how to do it better
Affiliate marketing – what it is and how to deploy it

Integration

How to build your dream online strategy
Key integration considerations
The future of digital marketing, and further reading

Trainer

Jakrapong Kongmalai

Co-Founder & Principal Trainer, Thumbsup Media Co. Ltd

Jakrapong co-founded and managed a highly engaging tech professional community thumbsup.in.th in Thailand which was a well-known among tech enthusiast in Thailand. He provides digital marketing consulting and training to many leading companies in Thailand.

Prior to this, Jakrapong has spent 13 years in marketing and editorial in top global firms like Yahoo!, Samsung and also Thai companies like Shin Corporation, Manager Media Group, etc.. Jakrapong is specializes in Digital strategy, Social Media Marketing (SMM) and analytics. Jakrapong holds a Master of Arts (Communication), Marketing, from Royal Melbourne Institute of Technology University.

Venue

Swissotel Le Concorde, Bangkok

204 Rachadapisek Road

Huay Kwang

Bangkok

10320

Thailand

Google Maps

Swissotel Le Concorde Bangkok is a luxurious 5-star hotel located on Ratchadapisek Road adjacent to the Huay Kwang subway station. Just a two-minute walk from the MRT station, it provides easy access to all areas of the exciting and vibrant city of Bangkok – such as Central Plaza Rama 9, Terminal 21, MBK, Siam Square, Jatujak Market, Chinatown and Queen Sirikit National Convention Centre, to name just a few.