Mobile Strategy and Implementation Training

Date	June 26 2012 (9:30am – 4:30pm)
Venue	Peter House, Manchester, United Kingdom
Trainer	Tim Dunn
Duration	1 day
Cost	$800.00

About the course

Overview

An ideal follow-on from our Introduction to Mobile Marketing session, or for marketing professionals with previous experience in the field, this course will show you how to fully realise the benefits of mobile interactivity.

Save up to 25% when booking a combination of our three mobile courses.

Program

Combining theoretical understanding of mobile’s role in the marketing arena and practical exercises, you will learn how to build a top-down strategy, encompassing all consumer touch points, to future-proof businesses against customers' ever-changing mobile interaction with brands.

Who should attend?

This course is ideal for those with some previous mobile experience, or anyone who has attended our Introduction to Mobile Marketing course, looking to develop strategic mobile thinking and practical skills to implement and deliver mobile campaigns.

How will I benefit?

Upon completion of this course, you will be able to:

Plan and develop a mobile strategy for use within your integrated marketing strategy
Implement your mobile campaigns and promote mobile creative
Test, measure and optimise your mobile campaigns
Understand the latest regulation and best practice in the mobile channel

What will I learn?

The course covers:

Mobile within integrated marketing - no marketing channel sits on its own, and mobile is no different. Using case studies, we look at how mobile integrates with other marketing channels such as TV, outdoor and print

Developing mobile strategy - extending the introduction to mobile strategy, consider the possibilities for the channel, the business objectives and processes, where customers are in the mobile landscape and the future roadmap

Mobile Internet, site development exercise - the mobile internet presents a different set of challenges to the fixed web; different screen formats, different browser capabilities, different interactions and different user intent. Taking a highly practical approach, a site development exercise looks at how brands can move from the PC web to the mobile web

Implementing mobile campaigns - a practical session to demonstrate the many ways that mobile can be implemented, from delivering SMS, to mobile web CMS, to planning and buying mobile advertising

Promoting mobile creative - what are the key creative challenges for mobile marketing? This session shows how the apparent limitations of the format can deliver rich, exciting, interactive content

Measuring and optimising mobile - mobile is perhaps the most measurable of all marketing channels, yet as a developing one, the standard for measurement are not yet universal. We consider the different options for measuring campaigns, from messaging, to mobile web and app analytics

Regulation and Best Practice - in many large organisations, legal and security issues can be the biggest barriers to implementing mobile campaigns. We look at some of the key regulations relevant to the channel and show how best practice can answer many of the legal questions

Pitching Mobile - this session discusses the key objections from both customers and from within organisations by implementing mobile marketing. We show how to make the business and marketing case for mobile

Campaign planning exercise - bringing together the key elements of the day, the planning exercise uses group work to create and deliver the perfect mobile pitch

Trainer

Tim Dunn

Tim is a mobile industry veteran with almost 10 years experience in delivering mobile campaigns for brands. Starting at mobile pioneers 12snap, he then moved to O2 for three years. Now Director of Strategy for Isobar Mobile, he has led the company’s efforts in the arena to now be NMA’s No1 mobile agency three years running, and delivering campaigns for Walkers, O2, Barclaycard, Air Miles, Ribena, Nokia, NHS Choices, Shelter, Amnesty and many more. Tim has also consulted widely, including appointment by the UK Government to research and create strategy for managing the mobile future.

Tim’s focus is using the full range of mobile marketing disciplines, including mobile media, sales promotions, mobile CRM, ad response and applications to drive strategy in mobile for clients. By really focusing on business objectives and placing them contextually into the lifestyle of the new mobile consumer, businesses can start to deliver real results through the mobile channel.

Tim lives in Chorleywood in Hertfordshire with wife Nadia and tearaway toddlers Alia and Fouad.

Venue

Peter House

Oxford Street

Manchester

M1 5AN

United Kingdom

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Inquiries

If you have no experience of the mobile channel, we recommend attending our Introduction to Mobile Marketing before this session to gain a comprehensive and structured insight into mobile marketing. Our Creativity and Innovation in Mobile course is ideal for those looking to understand the latest range of creative and innovative technology options in the mobile landscape.

Book this session along with either course for £895 + VAT (excluding any Econsultancy membership discount).

We also run Digital Certificates for more intensive, and academically accredited courses over 12-15 weeks. These include Analytics and Optimization, Integrated Marketing Communications, and Creating and Managing Customer Journeys.