About the course
Overview
Unsurprisingly, studies have found that web pages following online copywriting best practice guidelines perform better than those that don’t. This course will improve the quality of your online copywriting, enabling you to communicate your intended messages effectively and elicit the response you want.
Program
Grab your audience's attention and make sure that you make the most of it. This course covers the use of the four main areas of online copywriting: legibility, layout, language and logic to draw attention to key company messages and ensure that they are clearly understood. As well as writing content for web pages, you will also cover writing for newsletters, search engine optimisation and accessibility, as well as how a company can develop a consistent approach to online copy and its tone of voice.
Who should attend?
This course is ideal for anyone that writes, edits or commissions online copy, and wants to get the most out of their communications. The course would also be very useful for anyone with offline copywriting experience who is looking to expand into writing for the web.
How will I benefit?
Upon completion of this course, you'll be able to:
- Evaluate whether copy is online-ready, ensuring it is legible and well laid out
- Grab your audience's attention with your online copy and be confident that your most important messages are effectively communicated
- Understand the specific issues when writing for email, SEO, accessibility and social media
- Structure your content in ways to suit your audience
- Manage your copywriting team more effectively
What will I learn?
The course covers:
- How we behave online
- Graphic design
- Grabbing attention
- Types of information
- Language & tone of voice
Understand
- Email newsletters
- Search engine optimisation
- Accessibility
- Social media
- Managing a team of copywriters
Trainer
Tim Fidgeon
Author, Trainer and Independent Consultant
Tim has 10 years’ experience in digital marketing and online copywriting. After heading up the copywriting functions for several large digital agencies, he is now a freelance consultant. Tim has spoken at ‘Internet World’ and has recently worked with: BT, Chartered Institute of Marketing, General Motors and Sony. His articles on digital marketing and online copywriting have been published by:
- .net magazine
- New Media Knowledge
- Usability News
- Web Standards Group
Inquiries
; 0207 269 1470
If you're responsible for developing a strategy for your content, our new Digital Content Strategy course will guide you through a bespoke seven step process for developing a successful approach: generating content types, guidelines and editorial plans to support it.
We also run Graduate Certificates for more intensive, and academically accredited courses over 12-15 weeks. These include Analytics and Optimization, Integrated Marketing Communications and Online Selling, Merchandising and Promotion.
