| Date | 21st April 2010 (9:30am – 5:30pm) |
|---|---|
| Venue | Econsultancy London, London, United Kingdom |
| Trainer | Michelle Goodall |
| Duration | 1 day |
| Cost | $745.00 |
About the course
Overview
This one-day course is the UK’s most popular introduction to online PR and social media marketing.
You’ll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook and Twitter, and increasing brand engagement.
Program
Attendees will be able to evaluate their current approach to social media, reputation management and online PR. The workshop comprises a mixture of trainer led presentation, practical techniques on laptops as a group and individual exercises and discussion. The trainer will provide a number of up to date practical tips, tools and useful planning techniques that delegates can take from the classroom back to the office.
Who should attend?
This course is ideal for communications, marketing, public relations and e-commerce professionals looking for an introduction to using social media channels within a marketing strategy.
How will I benefit?
- Understand how to align your social media strategy against business objectives
- Understand the risks of social media and plan effective strategies to manage your reputation online
- To be able to apply a rigorous planning process to all stages of the social media lifecycle
- To be able to evaluate appropriate channels, content, tools, techniques and resources for your social media activity
- To be able to measure the success of your social media activity
What will I learn?
The course covers:- Examples of good/bad use of social media & online PR
- Planning online PR and social media
- Objectives and metrics
- Research and mapping
- Tools, tactics, targets and teams
- Developing a strategy
- Online reputation management
Trainer
Michelle Goodall
Michelle Goodall is an online communications specialist consultant and trainer. Her areas of expertise are Public Relations, Online Public Relations, Social Media, Issues Management, Community Management and Content Strategy
Formerly Digital Director at top 20 UK PR agency, Lexis Public Relations, she has over 14 years’ strategic communications consultancy and implementation experience working on award winning PR campaigns, social media strategies and issues management projects with many large organisations including London2012, RSPCA, Norwich Union, Coca Cola, TUI, Domino’s, eBay, Camelot, Diageo and Barclaycard.
Michelle understands how evolving digital technologies are affecting organisations and how traditional B2B and B2C marketing and communication models need to change.
She has helped many organisations evolve their business strategies to incorporate social media and to gear themselves for the opportunities and risks. Morag Reavely, New Media Manager at London2012 says, “Michelle has an amazing depth of knowledge of her subject area and is an outstanding communicator…she tailors each session to her audience, ensuring they get exactly what they need from the time invested. Michelle is a pleasure to work with from start to finish.”
Michelle’s has trained over 1,500 marketers in online communications and social media including in-house teams from the London2012, COI, CNN, Platinum Guild, Random House, Penguin, British Council and Phillips’ global customer service team.
She is a judge for the Direct Marketing Association and Econsultancy Innovation Annual Awards and a regular speaker. Listed in Freshnetworks Top 20 Social Media speakers and experts, Michelle is described as, “especially good at educating an audience to give them a common understanding of social media.”
Michelle (rarely) blogs at http://michellegoodall.posterous.com/ econsultancy.com/blog ,(frequently) tweets as @greenwellys on Twitter and can be found on LinkedIn
Venue
Econsultancy London
Nearest tube stations:
Farringdon (Circle, Metropolitan, Hammersmith & City) or Chancery Lane (Central Line)
Inquiries
, 0207 269 1470
If you're experienced in putting the tools and techniques of social media and online PR into practice at work, our Advanced Social Media course is an ideal follow on from this course. Focusing on understanding social media in the wider context of cross-functional communications and customer behaviour, the course provides a strategic understanding of the social media landscape and delves into issues such as effective buzz creation, measurement, and the implications of including social media in a multichannel strategy.
We also run Graduate Certificates for more intensive, and academically accredited courses over 12-15 weeks. These include Customer Engagement and Community Management, Reputation Management, and Social Commerce.
