| Date | 8th June 2010 (9:30am – 5:30pm) |
|---|---|
| Venue | Econsultancy London, London, United Kingdom |
| Trainer | Ged Carroll |
| Duration | 1 day |
| Cost | $745.00 |
About the course
Overview
This one-day course is the UK’s most popular introduction to online PR and social media marketing.
You’ll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook and Twitter, and increasing brand engagement.
Program
Attendees will be able to evaluate their current approach to social media, reputation management and online PR. The workshop comprises a mixture of trainer led presentation, practical techniques on laptops as a group and individual exercises and discussion. The trainer will provide a number of up to date practical tips, tools and useful planning techniques that delegates can take from the classroom back to the office.
Who should attend?
This course is ideal for communications, marketing, public relations and e-commerce professionals looking for an introduction to using social media channels within a marketing strategy.
How will I benefit?
- Understand how to align your social media strategy against business objectives
- Understand the risks of social media and plan effective strategies to manage your reputation online
- To be able to apply a rigorous planning process to all stages of the social media lifecycle
- To be able to evaluate appropriate channels, content, tools, techniques and resources for your social media activity
- To be able to measure the success of your social media activity
What will I learn?
The course covers:- Examples of good/bad use of social media & online PR
- Planning online PR and social media
- Objectives and metrics
- Research and mapping
- Tools, tactics, targets and teams
- Developing a strategy
- Online reputation management
Trainer
Ged Carroll
Director, Ruder Finn
Ged Carroll is director – digital strategies at Ruder Finn working with the agencies clients in the technology, pharmaceutical, regulatory and consumer sectors.
Ged has 14 years consumer, media and technology marketing communications experience. He has advised and developed successful brand marketing campaigns across Europe, East Asia and North America for both blue-chip and new-chip organisations. His client experience includes Motorola, Novartis, Malaria Consortium, The UN, Palm and Sony.
Ged worked in-house as European PR Manager for Yahoo!, he created and directed pan European consumer PR, buzz marketing and influencer programmes for Yahoo!'s web 2.0 businesses including Yahoo! Search, flickr, delicious, upcoming.org and Yahoo!360. His Yahoo! 'Finds of the Year' campaign was shortlisted for a PR Week Award.
Previously he held positions agencyside at Waggener Edstrom Worldwide, The Weber Group Europe, Edelman, Pirate Communications and as an independent consultant on a range of consumer media and technology clients including Aljazeera, Planet Out Partners, Ultimate Crew, InLondon Magazine, Verizon, Ericsson and AOL.
Ged is a member of the CIPR (Chartered Institute of Public Relations), and was nominated for PR Week's 'Ones to Watch in 2001'. He was a guest lecturer at LaSalle Business and Engineering School, Universitat Ramon Llull in Barcelona, Spain. Ged writes a blog on all things digital for PR Week in the UK, has a personal blog at renaissancechambara.jp and presents at conferences regularly about social media and youth marketing.
Venue
Econsultancy London
Nearest tube stations:
Farringdon (Circle, Metropolitan, Hammersmith & City) or Chancery Lane (Central Line)
Inquiries
, 0207 269 1470
If you're experienced in putting the tools and techniques of social media and online PR into practice at work, our Advanced Social Media course is an ideal follow on from this course. Focusing on understanding social media in the wider context of cross-functional communications and customer behaviour, the course provides a strategic understanding of the social media landscape and delves into issues such as effective buzz creation, measurement, and the implications of including social media in a multichannel strategy.
We also run Graduate Certificates for more intensive, and academically accredited courses over 12-15 weeks. These include Customer Engagement and Community Management, Reputation Management, and Social Commerce.
