Optimising the Lead and Revenue Pipeline Training

Date	February 14 2013 (9:30am – 4:30pm)
Venue	Etc Venues, Moorgate, London, United Kingdom
Trainer	Adam Sharp
Duration	1 day
Cost	$900.00

About the course

Overview

This course is ideal for marketing leaders wanting to effect change in their organisations or for digital marketers and marketing managers who are frustrated at the lack of a truly joined up approach to their current marketing initiatives.

This one day course covers the selection and implementation of marketing automation platforms, aligning sales and marketing, best practice in lead gen. and nurturing and increasing response rate and engagement through dynamic personalised content.

Program

For the last 10 years, ever since Don Peppers and Martha Rogers and then Seth Godin espoused the benefits of prospect nurturing, personalisation and permission based approaches, Marketers have been caught between a rock and a hard place. Most marketers quickly bought into these philosophies but the technologies to support such marketing ideals were simply too immature. This meant that most marketing organisations today are more siloed than ever before, resulting in businesses run on spreadsheets and adhoc lead management programmes. All this has culminated in frustration within the marketing function and outside of it.

Fortunately many innovative organisations are now eliminating this gap between vision and reality through the successful implementation of Marketing Automation (MA) platforms. MA provides web, email, social media, digital asset library, lead scoring database and crm integration all in a single location, such that, if deployed correctly it provides the glue and marketing infrastructure from which all other activity and programmes can be launched for a truly single view of the both prospects and customers.

This course covers the selection and implementation of marketing automation platforms, aligning sales and marketing, best practice in lead gen. and nurturing and increasing response rate and engagement through dynamic personalised content.

Who should attend?

What will I learn?

The 5 attributes of a marketing automation platform, which platform is right for you?
The 4 key steps to implementing marketing automation effectively
How to drive sales and marketing alignment in your organisations
How to integrate inbound and outbound marketing programmes
Best practices in lead gen and nurturing
How to optimise lead scoring set up
How to automate campaigns for truly predictable pipeline
How to drive response rates and engagement through the roof through dynamic personalised content

Trainer

Adam Sharp

Managing Director, CleverTouch Marketing

Adam founded CleverTouch in 2008, a UK company specialising in B2B Marketing Automation and Joined-Up-Marketing. CleverTouch has helped dozens of Clients to deploy Marketing Automation effectively. Clients include global marketing innovators such as Trend Micro, Dell, Oracle, Fusion io and Reed Elsevier.

Adam combines the skills and disciplines learnt in various Senior Marketing Management positions for B2B organisations such as IBM, Iron Mountain, Brocade and Quantum with the more entrepreneurial environments of VC-backed ventures including Larry Ellison’s Pillar Data Systems.

Adam has an honours degree in Applied Psychology and a Masters in Business Administration; he is of the general belief that Marketing (and Agencies) have for too long being obsessed by Art and Creative; and largely ignored the process and predictability surrounding Marketing as a Science.

Adam has a passion for Marketing but outside his family his first love is still Rugby. Adam was lucky enough to play County and Divisional level and played (very briefly) National League- at a time when rugby was played purely for fun.