About the course
Overview
Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunities and track results.
SEO is not a mystery: it's about attracting the right customers at the right time. Completing this course will equip you with the necessary understanding, technical know-how and insight to build a SEO strategy that will stand up in today’s fiercely competitive online marketplace.
Who should attend?
Effective marketers continually look for ways to enhance and improve website visibility in the natural search engine listings. You may manage an SEO campaign yourself, through an agency or consultant, and wish to refine the approach to take full competitive advantage of every opportunity for commercial success.
How will I benefit?
You will gain the necessary understanding, technical know-how and insight to build a SEO strategy that increase the number of quality visitors to your website and boost online conversions, and which will stand up in today's fiercely competitive online marketplace, ensuring the best possible return on investment. Understand the key attributes of SEO: website structure, search term research, content creation and link equity.
What will I learn?
Best practice methodologies and strategic skills to equip you with the knowledge necessary to plan and implement a successful SEO campaign for maximum possible returns. Learn also how to manage your online brand in order to increase its market share in the natural listings. Be able to devise a strategy that will measure and analyse search term performance, key word conversion visitor traffic from Google, Yahoo and all the main search engines and competitor activity. You will become expert at spotting and taking advantage of quick-win opportunities and tracking the results.
Key learning outcomes
- Understand the key components of a successful natural search strategy, new SEO innovations and quick-win opportunities
- Refine your approach to key phrase analysis and content to increase the performance of your website on search engines
- Understand the importance of usability and design to maximise your website performance
- Improve your reporting and strategies for harnessing new innovations to boost SEO
Trainer
Daniel Rowles
Daniel has been working in Digital Marketing for the past 13 years, with extensive experience working both client side and within the agency environment. He is also a Course Director for the CIM, trains on behalf of Econsultancy and the IAB and was awarded DPA trainer of the year 2008/9.
Daniels training sessions are backed up with research done as co-host of the Internet Marketing Podcast, an iTunes top 10 Podcast, and case studies from real clients. Daniel prides himself on his practical and hands on training content, and brings best practice from many years working for a broad range of International clients across the full range of digital marketing techniques.
Daniel originally studied a BEng in Computer Engineering and an MSc in Computing for Commerce and Industry, later backing these up with a Postgraduate Diploma in Marketing. His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.
