| Date | 17th March 2010 (9:30am – 4:30pm) |
|---|---|
| Venue | BSG House, London, United Kingdom |
| Trainer | Jeremy Spiller |
| Duration | 1 day |
| Cost | $825.00 |
About the course
Overview
Building relevant links is an important element of search engine optimisation but the last thing you want to do is damage your reputation through unethical link building practices.
This SEO for PR professionals course focuses on how PR communications and brand engagement can help improve natural search visibility whilst managing your online reputation.
Program
This course will demonstrate how online PR and social media marketing can be integrated into a search marketing strategy. You’ll also learn how to create a SEO driven online PR campaign, select the appropriate tools and develop compelling brand or business ‘social objects’ and ‘social currency’ to trigger conversations and manage reputation.
Who should attend?
This course is ideal for PR and communications professionals who have been charged with growing SEO whilst managing online reputation.
How will I benefit?
Upon completion of this course, you will be able to:
- Plan an SEO PR strategy and integrate this with your wider marketing and PR strategy
- Understand the importance of having a keyword strategy
- Improve your SEO through on and off-site PR and social media
- Map your online audiences and identify and monitor conversations and reputation online
What will I learn?
The course covers:
- How to increase natural visibility in search engines using Online PR
- How to audit, monitor and measure in the online environment - what is being said about your brand/organisation/industry and who are the influencers and their networks
- Understand how ‘social objects’, ‘social currency’ and ‘conversationalists’ can trigger brand and corporate conversations with audiences, customers and stakeholders
- How to measure the effectiveness of SEO PR activity
- Understand the impact of Universal Search and social media on SEO PR
- Ethical online PR and social media tools and techniques to maximise visibility through search engines
- Develop strategies to improve your search engine optimisation through on and off site PR and social media
- Evaluate and measure your SEO PR and social media campaigns
Trainer
Jeremy Spiller
Jeremy has worked with the internet since 1990 and with the web since 1994. In 1995 he founded Clockwork Web which went on to become one of the top ten agencies in the UK, working for clients such as The Rank Group, Dun & Bradstreet, Hi-Tech Sports, Red Dwarf, Pete Townshend and Premier Brands.
In 2003 Jeremy founded award winning search marketing, social media and development agency White Hat Media. White Hat Media's clients include Microsoft, Toshiba, The Royal Opera House, The Gym Group, Coty, and Yardley. Jeremy is an expert in web marketing, and in particular search and social media marketing. He regularly writes articles, runs workshops and speaks at conferences on the subject for organisations such as The Chartered Institute of Marketing (CIM) and Sussex Enterprise.
In the last twelve months, Jeremy has spoken at many other events both locally and nationally. He has been quoted in or written articles for The Sunday Times, .net magazine, New Media Age, and The Essential Business Guide. Jeremy now confesses to being obsessed with Search Engine Optimisation and Social Media Marketing and strongly believes practising ethical techniques known in the sector as "White Hat" for successful long term results.
Inquiries
, 0207 269 1470
If you’re looking to expand your knowledge of social media, Our Online PR & Social Media course is the UK’s most popular introduction to social media marketing. We also run an Advanced Social Media course where delegates can benefit from hands on, one-to-one consultation with your trainer who will review your campaigns and provide practical tips for improvement.
If you’re looking for insight into SEO outside of the PR profession, we also run a SEO Marketing course, as well as Advanced SEO Marketing Workshop, where your own SEO approaches will be reviewed by the tutor.
Finally, we also run Graduate Certificates for more intensive, and academically accredited courses over 12-15 weeks, starting 2nd May 2012. These include Search Engine Optimization, andAnalytics and Optimization.
