|Date||9:00am 2nd August – 5:00pm August 3 2012|
|Venue||Marketing Institute of Singapore, Singapore, Singapore|
|Trainer||Eu Gene Ang|
About the course
This one-day course is the UK’s most popular introduction to online PR and social media marketing.
You'll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook and Twitter, and increasing brand engagement.
Attendees will be able to evaluate their current approach to social media, reputation management and online PR. The workshop comprises a mixture of trainer led presentation, practical techniques on laptops as a group and individual exercises and discussion. The trainer will provide a number of up to date practical tips, tools and useful planning techniques that delegates can take from the classroom back to the office.
As this course is strategy focused, you will receive a copy of the Econsultancy Facebook Pages for Business Best Practice Guide and Twitter for Business Guide as pre-reading to bring you up to speed with these key platforms.
Who should attend?
This course is ideal for communications, marketing, public relations and e-commerce professionals looking for an introduction to using social media channels within a marketing strategy.
How will I benefit?
- Understand how to align your social media strategy against business objectives
- Understand the risks of social media and plan effective strategies to manage your reputation online
- To be able to apply a rigorous planning process to all stages of the social media lifecycle
- To be able to evaluate appropriate channels, content, tools, techniques and resources for your social media activity
- To be able to measure the success of your social media activity
What will I learn?
The course covers:
- Examples of good/bad use of social media & online PR
- Planning online PR and social media
- Objectives and metrics
- Research and mapping
- Tools, tactics, targets and teams
- Developing a strategy
- Online reputation management
Eu Gene Ang
Founder and Principal Trainer, Click Academy Asia
Eu Gene Ang founded and managed a highly regarded regional digital agency based in Singapore which was a finalist in Marketing Magazine’s Digital Agency of the Year 2011 award in Singapore. He provides digital marketing consulting and training to global clients like Siemens, Fujitsu, Estee Lauder, Sennheiser, Samsung, Bausch & Lomb, and regional firms like Digi, Marie France, Kurnia, Lunch Actually, OCBC, Singapore Polytechnic, Nanyang Technological University among others.
Prior to this, Eu Gene has spent 15 years in marketing and sales in top global firms like 3M, FedEx and DHL. Eu Gene is a Qualified Google AdWords individual and Certified in Advanced Search Engine Marketing and Top SEO Placement awarded by Search Engine Workshops. Eu Gene specializes in digital strategy, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) and analytics, and holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore.
Marketing Institute of Singapore
; 0207 269 1470
If you're experienced in putting the tools and techniques of social media and online PR into practice at work, our Social Engagement Strategy - Advanced Workshop is an ideal follow on from this course. Focusing on understanding social media in the wider context of cross-functional communications and customer behaviour, the course provides a strategic understanding of the social media landscape and delves into issues such as effective buzz creation, measurement, and the implications of including social media in a multichannel strategy.