About the course
Overview
Join us for this popular course, and introduction on online PR and social media marketing.
You'll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools suck as Facebook, Twitter and G+, and increasing brand engagement
Program
Attendees will be able to evaluate their current approach to social media, reputation management and online PR. The workshop comprises a mixture of traininer-led presentations, practical techniques on laptops as a group and individual exercises and discussion. The trainer will provide a number of up-to-date practical tips, tools and useful planning techniques that delegates can take from the classroom back to the office.
As this course is strategy focused, you will receive a copy of the Econsultancy Facebook Pages for Business Best Practice Guide and Twitter for Business Guide as pre-reading to bring you up to speed with these key platforms.
Who should attend?
This course is ideal for marketing, communications, public relations and e-commerce professionals looking for an introduction to using social media channels with a marketing strategy.
How will I benefit?
- Understand how to align your social media strategy against business objectives
- Understand the risks of social media and plan effective strategies to manage your reputation online
- Learn to plan a rigorous planning process to all stages of the social media lifecycle
- Learn to evaluate appropriate channels, content, tools, techniques and resources for your social media activity
- Be able to measure the success of yoru social media activity
What will I learn?
This course covers:
- Examples of good/bad use of social media & online PR
- Planning online PR and social media
- Objectives and metrics
- Reserach and mapping
- Tools, tactics, targets and teams
- Developing a strategy
- Online reputation management
