The digital industry is much too complex and moves much too fast for any one person to stay ahead of every discipline. But employers need to hire people who can hit the ground running.

That's where the Econsultancy Digital Certificates come in. Whether you're looking to break into the industry, to sharpen a specific set of skills, accelerate your career or 'upskill' your team, you’ll find the fastest route to current best practice right here.

Overview

The Econsultancy Digital Certificate programme delivers a challenging series of academically accredited courses, each covering a specific digital discipline. The emphasis is on practical skill development combined with rigorous academic understanding.

You'll learn the most up-to-date strategies, tactics and technologies from top practitioners in a curriculum that combines face-to-face classes, distance learning and intensive on-the-job assignments.

And you'll emerge with a recognised qualification from two of the most respected institutions in marketing: Econsultancy and The Manchester Metropolitan University Business School (the university we partner with for our hugely successful MSc programs).

The Certificate Subject Areas

The first certificate courses have been developed based on rigorous competency frameworks and real-world practice. We'll be delivering strictly limited intakes on a schedule determined by industry demand, providing intensive training and guidance where organisations and individuals need it most.

The schedule is determined by current industry demand so get in touch to let us know what you and your business are most interested in. Contact us at training@econsultancy.com or +1 212 971 0630 for current dates and to register your interest in any of the following areas:

All certificates are currently offered subject to validation.

The Logistics

  • Certificate programmes will be delivered as two distinct units, each taken over a 12-15 week period.
  • Delivered as a combination of classroom and distance learning – with in-company delivery and international student options.
  • Each unit includes 3 days of Econsultancy training and two days of University tutorial support
  • Assessments focus on two real-world assignments on a specific issue that matters to your organisation. Emphasis is on actionable value to bring back to the day job.
  • Demand driven intakes will run quarterly with specific certificates running approximately once every 12-18 months
  • Class sizes are limited to maintain an outstanding level of training
  • Cost: $3,841 + VAT (discounts available to platinum and diamond Econsultancy members and for groups: ask about in-house delivery and distance learning options)

Who should attend

Anyone who needs to master a specific digital discipline as quickly and as thoroughly as possible, including:

  • Experienced practitioners looking to sharpen skills
  • Marketers looking to move into a new area or add important skills
  • Professionals looking to break into digital marketing
  • Entire teams needing an injection of current best-practice
  • Global teams needing to ramp up an entire discipline such as analytics or social media
  • Anyone looking to accelerate their career

What you'll learn

These are practical, hands-on programmes focused on actionable learning and rigorous preparation for the tasks and challenges you’ll encounter in your work as a digital marketer, including:

  • Improving performance on the most important digital disciplines
  • Measurably boosting engagement, conversion and retention
  • The latest strategies and tactics used by the best practitioners today
  • The technologies available to help you execute
  • How companies like yours tackle the toughest challenges in digital
  • How to plan and deliver successful programmes and campaigns
  • How to manage expectations and measure results
  • How to earn the support of your management team
  • How to market your successes to earn more budget

Why Econsultancy and Manchester Metropolitan

Worldwide, nobody trains and educates more digital marketers than Econsultancy. And no business school prepares students better than Manchester Metropolitan University Business School. Together, we’ve earned our reputation for excellence in training because we:

  • Focus on practical, real-world learning
  • Only use expert, practitioner trainers
  • Keep all courses up-to-the-minute
  • Apply rigorous, benchmarked competency frameworks
  • Put learning into the context of your company
  • Connect you to a growing digital alumni base
  • Enjoy the respect of the digital marketing world

The Bottom Line

An Econsultancy Digital Certificate is the ideal way to light a rocket under your career while bringing back real value to the business that employs you.

It's no walk in the park – these are challenging programmes – but the rewards are significant. You’ll emerge with the confidence and the credentials you need to make yourself marketable to any company that cares about digital marketing (who doesn’t?) and indispensible once you get into that role.

Take the first step

Register your interest in any of the Graduate Certificates today by contacting us at training@econsultancy.com or +1 212 971 0630, telling us which areas interest you – with no obligation. We expect the full 2012 schedule to be announced in early November, but if dates are made available earlier, we'll get in touch and invite you to apply.