Overview
Next intake: TBC
Cost: £2450 (+ VAT)
The digital industry is much too complex and moves much too fast for any one person to stay ahead of every discipline. But employers need to hire people who can hit the ground running.
That's where the Econsultancy Digital Certificates come in. Whether you're looking to break into the industry, to sharpen a specific set of skills, accelerate your career or 'upskill' your team, you’ll find the fastest route to current best practice right here.
The programme delivers a challenging series of academically accredited courses, each covering a specific digital discipline. The emphasis is on practical skill development combined with rigorous academic understanding. You'll learn the most up-to-date strategies, tactics and technologies from top practitioners in a curriculum that combines face-to-face classes, distance learning and intensive on-the-job assignments.
Course Description and Schedule
This certificate has been created specifically to meet the needs of individuals who find themselves in management positions more by accident than design. The modules combine to ease the transition, equipping them with the commercial and business skills they need to take on a leadership role over and above their specialist area of knowledge and play a positive role in achieving overall business objectives.
The course is taught over two modules (12 weeks each) and assessed via two written assignments. All training and tutorial days will be held in Manchester.
Module One: Leading digital business
Day One: Digital marketing & business model development
Day Two: Using the business model canvas & applying the output
Day Three: Understanding motivation & conflict management
Module Two: Leading a digital team
Day One: High performing teams & personality profiling
Day Two: Applying the DiSC® model & reviewing your team
Day Three: Customer contact strategy and a case study
In addition to the teaching days, each module has two tutorial days at Manchester Metropolitan University
The Application Process
Applications are open year round and applications for any given intake will be accepted up to four weeks before beginning the course. The application process is the same for all our qualifications (including the MSc programmes) and successful applicants will be eligible to start any of the courses they qualify for providing the start date falls within 18 months of receiving the official offer letter. Speculative applications are welcome.
Contact us at training@econsultancy.com for an application form, along with full details of the content and a timetable.
Learning outcomes
Module One: Leading a Digital Business
On successful completion of this module participants will:
- Be capable of describing the impact of key trends in digital marketing on different types of B2B and B2C businesses
- Be capable of thinking strategically about their business and differentiate it from the competition
- Understand the fundamental principles in achieving profitable business growth
- Understand how to apply the concepts of situational leadership in leading a business
- Understand how to create value in their business by harnessing innovation to develop intellectual property in their product and service delivery
Module Two: Leading a Digital Team
On successful completion of this module participants will:
- Understand the contribution of good leadership and managerial skills in developing high performing teams
- Recognise the needs of other team members and how they can be most effective in specific team roles
- Understand how to build rapport through using applied psychology to recognise personality types and develop powerful interpersonal relationships
- Understand and be able to manage the potential conflicts that arise with projects and client management
- Understand the importance of and be able to recognise effective communication and avoid becoming ineffective
Trainer
Andrew Thomas
Founding Director, the green field
Andrew up until the end of 2008 was an Executive Director at Bounty and part of the management team that sold the business to the publicly listed Canadian company Kaboose for £70 million. Bounty - now part of the Treehouse Group - is the leading direct marketing business focusing on expectant mothers and new parent households.
Andrew joined Bounty in 2005 to develop their e-business opportunity and commercialise what is the leading online meeting point for mums in the UK.
Andrew’s experience extends back over twenty years having joined BMP DDB in London in the late eighties, after completing five years as a captain in the British Army. He spent most of his advertising agency time working for McCann-Erickson in London and Manchester, in a succession of account management, planning and business development roles on brands such as Black & Decker, Gillette, Clarks, Unilever and Philips.
He founded McCann’s UK Network digital operation in Manchester in 1999 and was responsible for helping brands such as Sainsbury’s Bank, Thomson Holidays and Magnet migrate their marketing spend online and develop significant digital propositions. He ran the McCann-i operation until 2004 when he left to join Pavilion Communications as Managing Director – now part of the Hasgrove Group – until he joined Bounty in 2005.
On leaving Bounty at the end of 2008 Andrew established the green field, which has become a convenient wrapper for his portfolio of coaching, consulting and training activities. Since then, Andrew has incorporated being a Media Development Professional with Vision and Media; an Associate Coach with Winning Pitch on the Northwest Regional Development Agency’s High Growth Programme and certified trainer with Econsultancy.
He is currently a non-executive director of the digital agencies Fudge and Return on Digital. He recently completed eighteen months as an advisor and Non Executive Director at Chillingo, culminating in the sale of the business to Electronic Arts.
He is a member of the Institute of Leadership and Management (ILM), European Mentoring and Coaching Council (EMCC), Chartered Institute of Personnel and Development (CIPD) and a qualified Myers Briggs Type Indicator (MBTI®), FIRO-B® and DiSC® practitioner.
