Whether full- or part-time, you'll follow a similar outline structure to the syllabus.
The syllabus is built around attendance at a number of face-to-face sessions, taught by industry-based practitioners. These address core concepts and practical skills in digital marketing.
In addition to the classroom days, delegates take on a significant amount of self-study, supported via our online learning environment. Tutors post weekly tasks and activities designed to stimulate debate and guide your research as you work towards your assignments.
Assessment is by assignment only: one per module, plus the final dissertation.
| Stage 1 — Postgraduate Certificate in Digital Marketing Communications | |
|---|---|
| Module 1: Strategy and Planning for Digital Development | |
| University Induction | Held at MMU in September |
|
Strategy and Planning for the Multichannel Web (2 days) Analytics for Optimisation (1 day) Social Media Strategies: Building the Brand (1 day) |
Three core courses delivered by Econsultancy |
| Discussion day | Held at MMU in November |
| First assignment due | Early January |
| Module 2: Monitoring, Measurement and Management | |
|
Project Skills for Digital Marketers (1 day) Effective Web Measurement (1 day) Legal Issues: Considering Compliance (1 day) |
Three core courses delivered by Econsultancy |
| Discussion day | Held at MMU in March |
| Second assignment due | Early April |
| Module 3: Integrated Marketing Communications Planning and Control | |
| Two MMU taught days | Taught at MMU in April and July |
| Third assignment due | Late August |
| Stage 2 — Postgraduate Diploma in Digital Marketing Communications | |
| Module 4: Customer Acquisition and Conversion Concepts in Digital Marketing | |
|
Acquisition Strategies and Monetisation (1 day) Understanding Search (1 day) Developing Effective Content (1 day) |
Three core courses delivered by Econsultancy |
| Discussion day | Held at MMU in November |
| Fourth assignment due | Early January |
| Module 5: Customer Management and Retention Concepts in Digital Marketing | |
|
The Power of Email (1 day) Customer Experience and Usability (1 day) The Mobile Web (1 day) Social Media and Customer Engagement (1 day) |
Four core courses delivered by Econsultancy |
| Discussion day | Held at MMU in March |
| Fifth assignment due | Early April |
| Module 6: Developing Professional Practice | |
| Two MMU taught days | Taught at MMU in April and June |
| Sixth assignment due | Late August |
| Stage 3 — MSc in Digital Marketing Communications | |
| Directed Project Brainstorming | Held in London (1 day) |
| Dissertation Due | Early May |
| Graduation | Held at MMU in September |
MSc delegates will have the opportunity to buy up to five additional courses per year at a 50% discount on our usual training costs. These courses can cover any subject from our extensive program.
