Programmatic Marketing: Beyond RTB is aimed at marketers, agencies, and publishers who want to understand the new programmatic landscape, and its applications beyond real-time bidding (RTB). The report also includes insights from key executives in ad technology, agencies, and publishers as well as daily practitioners to see where programmatic automation stands today, and where it is going.
The Marketing Automation in Asia-Pacific Best Practice Guide takes an unbiased look at the role of marketing automation technology in the region and explores the specific challenges, opportunities and implementation best practice. The report, sponsored by emarsys, also includes insights from marketing and technology specialists across the region on what specific strategies and tactics have been most successful for them.
The Digital Transformation: Agility and Innovation Best Practice Guide explores how well companies are adapting to the increasing need for organisational agility, and applying that to the service of innovation. The report is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, academics and practitioners across different sectors and markets.
Exclusively for Econsultancy Enterprise subscribers, this is your chance to share knowledge, experience and best practice on Online Video Marketing. Attendance is limited to 12 - 18 attendees, with discussion chaired and facilitated by Econsultancy.