|Date||October 10 2013 (9:00am – 4:30pm)|
|Venue||The Old Truman Brewery, London, United Kingdom|
About the event
For more detailed information regarding CRUNCH visit our Festival of Marketing website: http://festivalofmarketing.com/crunch
Data is the air and water of the new marketing. The winners will be the fastest to turn data into actionable insight. This event looks at exploring 5 key ways that data meets marketing:
Analytics – with so much data, real time needs and a skills shortage in this arena, how should brands be approaching analytics and what tactics and metrics are world class?
Can marketers use data to drive marketing automation based around what customers want?
Big Data might be a buzzword but what opportunities and threats does it present and would some marketers be better off with Little Data?
Social data is fast, lively and incredibly powerful. What insights can it provide and what pitfalls lie along the path?
How can data inform behavioural marketing and how do marketers navigate privacy issues?
Speakers' and panelists' profiles
Darren Robertson is a data scientist at Action for Children where he works to change the way charities look at digital fundraising, he also works on integrating data sets of various sizes to give the organisation better insights into business intelligence and develop better user journeys for those wanting to engage with Action for Children through the use of both Big Data and other analytics platforms.
Maciek works with data-rich companies on extracting actionable insight from their databases. Maciek’s main focus is to develop and embed processes for predictive and segmentation modeling, decision science, big data analytics to enable knowledge driven decision making. Maciek has over 10 years of experience in designing and implementing data mining and predictive modelling solutions for telecom, banking and insurance sectors. Key applications include retention modelling, cross/up sell, fraud detection and risk modelling.
Suniel is currently heading up product analytics at lastminute.com. His key strength is driving action from data; going beyond delivering reports and insight into setting direction for product development. Before joining lastminute.com, Suniel managed web analytics for Hilton Hotels and Experian.
With a PhD in artificial intelligence Suniel’s interests lie in tackling the big questions and complex problems. Whilst at Hilton he addressed one of the big questions on conversion discovering site errors and so saving a potential loss of bookings equating to $3 million per year. At Experian he defined a technique to produce segmentation and profiling of customers from social media data combined with demographic data, using clustering and other modeling methods.
Bill Mansfield has headed up the Market Insight and Analytics team in Unum since the function was created two years ago.
Bill holds a PhD from Southampton University, and has attended senior programmes at several business schools including Cranfield, INSEAD and Darden. His career spans banking, credit cards, e-commerce and insurance, and he has held a variety of roles in strategy, planning, finance and marketing functions. At Unum, Bill has built a B2B analytics capability which has been used to support sales, business development, marketing segmentation and strategy. The capability has been deployed to deliver significant uplift in sales, to deepen relationships with Unum’s distributors, and to define company strategy going forward.
Mark recently joined Aimia to lead the Advanced Analytics team. Prior to joining Aimia, Mark spent five years in Malaysia, the USA and Canada working with Tesco, Best Buy and Shoppers Drug Mart. He is an expert in retail and marketing analytics and has led successful teams in the UK, Asia and North America.
At Shoppers Drug Mart, he introduced personalised customer communication and unlocked the insight from Canada’s largest loyalty programme for Category Managers and manufacturers. In his time with dunnhumby, Mark spent 18 months working with Tesco Malaysia, launching the Clubcard Statement. He worked on dunnhumby’s UK business for 4 years and led the development their retail space optimisation solution.
Peter Briffett is Managing Director at LivingSocial UK & Ireland, holding responsibility for LivingSocial’s commercial strategy and operations, inclusive of sales, mobile, web, partnerships, people and finance. Peter has grown the organisation from a single employee into a multi-million pound consumer technology business with over 200 employees in just three years. Based in London, he oversees LivingSocial’s numerous markets in the UK and has developed a strong footprint in the UK & Irish social commerce space.
Prior to LivingSocial, Peter held senior positions at Microsoft and Thomson Reuters. He has also successfully built and managed a number of technology start-ups , including iView Multimedia where as CEO, Peter oversaw its acquisition by Microsoft. Peter graduated from Bristol Business School with a degree in Business Studies.
Julie Dixon is Head of Marketing Services at Transport for London. During the Olympic and Paralympic Games, her team were responsible for all customer information, including over 200,000 pink magenta wayfinding signs across the capital and keeping London moving by sending over 117 million emails offering travel advice.
Formerly Chief Statistician at Which?, Rob has spent the last 15 years buried in data, working to solve business problems across numerous different domains. Having recently founded data and tech startup Bright North with three other industry leaders, he’s now leading the charge to make data more valuable for companies by deploying sophisticated statistics and analytics together with visual and user experience design.
Holly Mander has worked in Direct and Digital Marketing disciplines for over 10 years across multiple verticals including retail, publishing, travel, technology and media, supporting a wide range of UK and global organisations including British Airways, Channel 4, Asda, Skype and Three Mobile. Holly’s specialism is creating sophisticated programs as well as increasing ROI through established lifecycles to drive revenue at each customer touchpoint. Holly now heads up the Consulting Unit within the UK division of Teradata eCircle.
As the Director of Analytics based in London, Alan leads the product analytics unit of the UK’s largest Commercial & Corporate Bank (>£50bn balance sheet). Alan joined RBS in late 2009 to set-up the new corporate analytics capability with the aim of helping RBS optimise one of the largest customer bases and product sets in the UK. He leads a large team of analysts and internal consultants who provide insight and intelligence across a multitude of areas including, but not limited to Business Strategy, Finance, Business Development, Customer Sales & Servicing, Treasury, Economics, and Technology.
Alan and his team’s approach is to provide a deep understanding where client value is today, where RBS can help customers (1) reduce their risk, (2) lower their costs and (3) increase their revenue, all whilst keeping an eye on where the UK market’s value will sit in the future.
Alan joined RBS from Barclays where he built up a career in Corporate Strategy & Planning. He holds an MSc in Chemistry from University College Dublin and is a regular key note speaker on the topic of Big Data and Predictive Analytics across the City of London.
Steve is Channel 4’s Head of Viewer Relationship Management within Audience, Technologies and Insight, which is the consumer facing part of Channel 4's data strategy. He has been with Channel 4 for more than seven years, previously as the Head of Digital Marketing. Steve has over 14 years of digital marketing experience, the majority of which was gained within Channel 4. In this role Steve was tasked with evangelising digital through the marketing department by pioneering new approaches to marketing the channel's shows and seasons. At Channel 4, Steve was also involved in managing the launch and support of its trail-blazing TV on-demand service, 4oD.In addition, Steve was seconded to YouView for the formative part of its development, where he helped to manage the brand launch before returning to Channel 4, where he continued to evolve and innovate the channel's digital and social media strategies.
Skip Fidura has been a digital and direct marketer with over 19 years’ experience on client, agency and provider side. Prior to joining dotMailer in 2008, he was Email Partner at OgilvyOne London and the European Operation Direct for Acxiom Digital. He has worked with clients as diverse as BT to Odeon and Reader's Digest to DHL, helping them to build their email programmes to drive increased customer lifetime value, loyalty and ultimately return on investment. A globally recognised blogger and speaker Skip is also the Chairman of the Email Marketing Council of the UK Direct Marketing Association.
The Old Truman Brewery
The Old Truman Brewery has a convenient Central London location on Brick Lane,
and is easily reached by tube, rail, bus or on foot.
Nearest Stations: Liverpool Street, Aldgate and Shoreditch High Street.
£349.00 per delegate including access to all sessions, lunch, refreshments and event guide.
For sponsorship and speaking enquiries, please contact Adam Candlish on 0207 269 1460 or email@example.com