A metaverse reality check: Understanding consumer attitudes
There’s plenty of enthusiasm from the world of business and technology about the prospect of the metaverse. But how well does this match up with what consumers are feeling?
Quick Guide to Online Video
This quick guide looks at the power of video as a marketing tool and outlines the key considerations for creating a video strategy, from setting objectives and defining the audience to content planning and distribution.
Six travel and tourism brands using TikTok to connect with young consumers
Social media has long been a source of travel inspiration. Direct engagement on social channels can encourage sales – particularly for younger consumers. GlobalData’s GlobalData’s Q1 2021 Consumer Survey revealed that 30% of Gen Z and 32% of Millennial consumers stated that direct engagement with a brand is a key driver of a purchase – […]
Integral Ad Science’s Csaba Szabo on contextual advertising and CTV
Csaba Szabo is Managing Director EMEA at Integral Ad Science. I recently caught up with Csaba to find out more about his role, trends in advertising such as contextual advertising and connected TV (CTV), and what’s next for IAS. Tell me about your role at IAS – what are you most focused on right now? […]
A metaverse reality check: Defining the metaverse
Businesses are rushing to get in on the ground floor of the metaverse – but what is it really? What do we mean when we talk about ‘the metaverse’?
Digital Transformation Monthly – August 2022
This edition of Digital Transformation Monthly reports on key trends shaping current marketing practice, including the latest AI innovations, ‘closed-loop marketing’, and the increased adoption of digital banking.
Marketing Automation Best Practice Guide
This best practice guide discusses the key benefits of marketing automation and provides advice on strategy and implementation. It covers the opportunities marketing automation offers businesses today, as well as what the future might hold.
Ekimetrics’ Matt Andrew on the power of data science in marketing
Matt Andrew is UK MD of global data science & AI firm Ekimetrics. I recently caught up with him to discuss the role of data science within marketing, how brands can effectively harness their data, and why he foresees an acceleration of the trend towards data in-housing. Tell us about your role – what does a […]
Digital Transformation Monthly – August 2022
This edition of Digital Transformation Monthly reports on key trends shaping current marketing practice, including the latest AI innovations, ‘closed-loop marketing’, and the increased adoption of digital banking.
Marketing Automation Best Practice Guide
This best practice guide discusses the key benefits of marketing automation and provides advice on strategy and implementation. It covers the opportunities marketing automation offers businesses today, as well as what the future might hold.
Digital Shift Report: Q3 2022
Econsultancy’s Digital Shift report for Q3 2022 covers the latest developments in the metaverse, state-of-the-art retail innovations, and advances in AI that could herald a new era for cutting-edge applications of the technology.
SEO Best Practice: Measurement and Reporting for SEO
Measurement allows marketers to track the effectiveness of their efforts. From the role of analytics and the importance of identifying goals to defining data needs and ensuring validation, this report goes beyond SEO to look at the essentials of measurement and reporting.
ITV Hub update increases monthly active users by 19%
TV network partnered with Candyspace to alter its user interface and make it easier for viewers to access content across different platforms.
E-health site increases search visibility with data-driven content campaign
Zava worked with Peak Ace to engage German consumers with information and advice on relevant but unexplored health topics
VMware Tanzu increases its brand awareness through Diversity, Equity, and Inclusion campaign
Just Drive Media, VMware Tanzu’s agency of record, created a LinkedIn Live panel series that highlighted the brand’s commitment to DEI, boosting organic engagement and positive sentiment
Digital Shift Q2 2022 Chapter 1 – The Future of DTC
A rundown of three of the essential trends shaping the future of this emerging space.
Advertising
Get to grips with the crackdown on third-party cookies, learn more about programmatic, and explore reports, articles and case studies.
B2B
All our trends, predictions and best practice in B2B marketing.
Content
The latest on content strategy and management, creative and copywriting. Including Econsultancy’s Best Practice Guides for B2C and B2B.
Customer Experience
Customer journey mapping, omnichannel, user experience, personalisation – find it all here.
Data and Analytics
Econsultancy’s reports and articles on data and analytics, measurement and optimisation, customer retention, and working with data teams.
Digital Transformation
Keep up to date with digitisation case studies and the latest in agile thinking.
Ecommerce
From D2C to CRO, Amazon to Click-and-Collect, explore all Econsultancy’s resources, including the Ecommerce Best Practice Guide.
Email and CRM
Reports, articles, case studies and webinars on email, automation and CRM.
People and Skills
Take the Digital Skills Index, or read our reports on leadership, change and how marketers learn.
Search Marketing
Econsultancy’s extensive SEO and PPC Best Practice Guides and articles are a one-stop shop for the search marketer.
Social
From influencer marketing to social customer service, explore our webinars, reports and insights.
Three marketing trends shaping the influencer industry in 2022
Authenticity, meta-influencers and the growing power of Pinterest. Creator management platform GRIN looks at three influencer marketing trends.
Three key ideas shaping customer relationships in the new age of experience
Examining the roles of data, measurement and emotional connections in experience transformation.
Demystifying non-linear retail search journeys with behavioural economics
Are you using behavioural economics nudges to guide users through the “messy middle”?
Digital PR: An introduction to writer/blogger outreach
The disciplines of content marketing and SEO are intertwined. Generally speaking, content marketing concerns the creation and publication of content to engage an audience, while SEO concerns the research of topics being searched for by people using Google (or other search engines). Both content marketers and SEOs will also have a focus on creating link-worthy […]
Measuring influencer marketing programmes
As brands increase influencer marketing spend, it is vital to be able to accurately quantify the return on that investment.
What is design thinking?
When people talk about ‘design thinking’ nowadays, they are referring to a specific definition: a methodology and organisational approach to solving problems and building products. Design thinking is about bringing these tried-and-tested methodologies to a wider audience and wider stakeholders across the organisation. Over the past few years, ‘design thinking’ has gone from being an […]
