Steve Phillips is the founder and CEO of consumer insights platform Zappi. I recently caught up with with Steve to find out about his day-to-day work. He explains Zappi’s B-corp status, its company culture, and the increased digitisation of the market research industry. Tell us about your role – what does a typical day look […]
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Econsultancy Live: The Connected Consumer
London, 16 November 2022
How can brands stay relevant with increasingly connected consumers?
In a series of keynote talks and roundtable discussions, we’ll look at key themes such as customer insight, omnichannel commerce, and optimising customer journeys. And as ever we’ll ask how brands are building lasting customer relationships by bringing together tech, data, content and design.
Join us in person for a day of inspiration and debate.
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“Too often data isn’t being deployed usefully”, comments Nick Stammers, VP UK & EMEA at Ataccama, a unified data management platform. “It’s simply a burden: redundant, duplicated, irrelevant, hosted on outdated legacy platforms, or too low quality to be of any use.” I asked Nick about his role at Ataccama, and the data challenges for […]
2022 has been much more challenging than initially predicted. In January, Ashley Friedlein predicted that the year – which he described as the ‘Great Reset’ – would be a chance for marketers to “recognise what has changed for good and what we need therefore to get used to and get good at” following two years […]
There’s plenty of enthusiasm from the world of business and technology about the prospect of the metaverse. But how well does this match up with what consumers are feeling?
Matt Andrew is UK MD of global data science & AI firm Ekimetrics. I recently caught up with him to discuss the role of data science within marketing, how brands can effectively harness their data, and why he foresees an acceleration of the trend towards data in-housing. Tell us about your role – what does a […]
The co-founder of Zelros, an AI platform that helps insurers offer personalised product recommendations, discusses the role of the technology in a traditional industry.
Cross-border travel reached pre-pandemic levels this March for the first time since the start of the pandemic. With people holidaying again, how are travel companies in the industry responding to changing consumer behaviour? Here’s a look at how brands are approaching the issues of sustainability, flexibility, and loyalty. IHG and Expedia refresh loyalty programs to […]
Cyber-Duck’s Diversity and Accessibility Lead talks to us about the state of accessibility, common misconceptions, its place in the org and in digital transformation, and emerging tech such as the metaverse.
Changes to our top nav, homepage and several landing pages will allow members to easily access our latest content and The Econsultancy Skills Cloud™ LMS.
How can retailers, particularly in fashion, reduce the online returns rate or mitigate the cost of postal returns?
Richard Jones is the CRO of performance marketing engine Wunderkind. I recently spoke with Richard about his experiences as a two-time CEO, how brands can provide genuine value to the customer in exchange for their data, and the digital marketing trends that retailers need to keep an eye on in the near future. Tell us […]
Beauty Pie raised $100m in funding last September to help further its expansion plans, which it says will involve “more warehouses, pop-up shops and a new membership model (for devotees).” This round of funding follows on from the huge growth Beauty Pie generated during the pandemic, with the brand doubling its number of members and […]
Investment in q-commerce companies soared during the pandemic with consumers increasingly turning to rapid grocery services as an alternative to in-store shopping and with supermarket delivery slots often hard to come by. Companies including Jiffy, Gorillas, Getir, and Weezy emerged as competitors in the q-commerce space, each promising super-fast delivery and an app with a […]
The Covid-19 pandemic led to an acceleration in online grocery shopping, but market growth has since levelled off. According to the ONS, internet sales as a percentage of total retail sales in the UK (not just grocery) stood at 18.7% in July 2019. While this surged to a height of 37.8% in January 2021 – […]
Retail brands are reportedly set to ramp up promotions and discounts in the coming weeks as the impact of inflation takes its toll. According to a report by CNN in June, a number of US retail brands including Walmart, Target, and Urban Outfitters are sitting on unsold inventory as consumers have pulled back on spending […]
Unbound Group Technology Director Will Rose and Mirakl EVP Sophie Marchessou discuss the challenges and opportunities of the Hotter Shoes parent company’s new third-party marketplace.
At ShopTalk Europe 2022, Karl Munthe-Kaas, CEO and co-founder of Norway’s dominant online grocery retailer, explained why he believes that online grocery can be “more efficient than offline discount” – and why the trifecta of selection, quality and price are needed for online grocers to be truly competitive.
PepsiCo Europe Director of Digital Product and Experience Mia Sorgi discusses her role, including experience design across digital touchpoints, innovation in digital ordering and trends such as retail media and Just Walk Out.
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The Fish Society worked with GPMD to focus on driving repeat purchase with inspirational website content and personalised emails.
Orgvue partnered with Hallam to increase overall search visibility and generate 900% ROI on paid search activity
The British pasty maker partnered with Wild Card to fend off new entrant to market and retained its market-leading 91.1% share of voice in digital channels
How to effectively build content into your email strategy in three steps: mapping the customer journey, collating the right content, and bringing the two together in an email programme.
Email remains a customer-centric channel, with marketing automation letting brands personalise their customer experience – at scale – while learning more about their audience.
Authenticity, meta-influencers and the growing power of Pinterest. Creator management platform GRIN looks at three influencer marketing trends.
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