What does Beauty Pie’s success reveal about a changing beauty industry?

Beauty Pie raised $100m in funding last September to help further its expansion plans, which it says will involve “more warehouses, pop-up shops and a new membership model (for devotees).” This round of funding follows on from the huge growth Beauty Pie generated during the pandemic, with the brand doubling its number of members and […]

Creating a user-centric pharma website: UX best practices

In the age of Covid-19 and digitally-oriented healthcare engagement by both patients and healthcare professionals (HCPs), a pharma company’s web presence is more important than ever. Sometimes referred to as ‘portals’, pharma websites are the means through which HCPs and the general public can access information about pharma products and research, and the experience they […]

UX features that discount retailers are using to drive ecommerce conversions

An increasing number of discount stores have invested in ecommerce in the last few years, often providing home delivery only for higher-priced items, or for minimum order values. At a time of inflationary pressures and increased cost of living, customers may be seeking out these options more readily online. So how do these retailers encourage […]

SmartFrame Technologies’ Rob Sewell on why shift to contextual targeting will be ‘the most significant trend’ for ads in 2022

Rob Sewell is the CEO of SmartFrame Technologies – an image-streaming service that aims to give image owners, publishers, and advertisers more control and protection of their images, while enabling opportunities to monetise them. I recently spoke with Rob to find out more about his role and the company, why he thinks that contextual advertising […]

How marketing and ecommerce leaders are future proofing their teams

We ask marketing and ecommerce leaders to sketch the marketing team of the future. Join Xeim’s Richard Robinson and our esteemed panel.

Content Marketing Best Practice Guide

Content plays a vital part in any brand’s marketing strategy, supporting business objectives at every stage of the purchase funnel. This report provides best practice guidance on building an effective content marketing strategy to enable brands to engage audiences in creative ways that promote authenticity and trust.

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All our trends, predictions and best practice in B2B marketing.

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Econsultancy’s extensive SEO and PPC Best Practice Guides and articles are a one-stop shop for the search marketer.

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