Quick Guide to B2B Social Selling Strategy

This quick guide covers the benefits and opportunities for brands in B2B social selling, looking at the key steps for planning a social selling strategy, evaluating the main social platforms and giving advice on empowering employees and measuring success.

2

“Ecommerce is mostly marketplaces”: Colin Lewis on how brands can seize the marketplace opportunity

“Over 50% of the gross market value for the top six ecommerce players in the world is on marketplaces,” Colin Lewis, CMO of OpenJaw Technologies and author of Econsultancy’s Third-Party Marketplaces Best Practice Guide, told attendees at Econsultancy Live this week. Despite the continuing domination of big retailer.com sites, and the rising trend for direct-to-consumer […]

A “seismic shift in how consumers interact with brands”: Impact’s Ross Negus on the partnership economy

Partnerships management platform Impact recently acquired unicorn status after raising $150m in a funding round that took its value to $1.5bn.  Here we catch up with Ross Negus, Enterprise Account Executive at Impact, to find out what life is like as a unicorn, and why the partnership economy is a growing opportunity for brands today. […]

APAC
1

Stats roundup: How ecommerce in APAC is changing in the wake of Covid-19

The Asia-Pacific (APAC) region boasts some of the most dynamic, innovative and fast-moving ecommerce markets: from the largest ecommerce market in the world, China; to markets with near-total internet connectivity, like South Korea, to markets with high ecommerce penetration and immense potential for growth, like Indonesia. How is ecommerce in Asia-Pacific changing in the wake […]

Quick Guide to B2B Social Selling Strategy

This quick guide covers the benefits and opportunities for brands in B2B social selling, looking at the key steps for planning a social selling strategy, evaluating the main social platforms and giving advice on empowering employees and measuring success.

Watch on demand: SAP sessions from Econsultancy Live

The SAP Together Works Summit, part of Econsultancy Live, explored how to deliver personalised shopping experiences that foster loyalty and generate repeat business. Watch the sessions on demand now, on topics such as customer data management, B2B commerce, and the D2C model in Consumer Products.

Webinar: Ecommerce Trends

Discussing key trends and insights from Econsultancy’s Ecommerce Trends report and Third-party Marketplaces Best Practice Guide, this webinar also examines the evolution in online consumer behaviour, developments in social commerce, and other related topics.

Explore by Topic

Advertising - Econsultancy's Internet Statistics Database

Advertising

Get to grips with the crackdown on third-party cookies, learn more about programmatic, and explore reports, articles and case studies.

B2B - Econsultancy's Internet Statistics Database

B2B

All our trends, predictions and best practice in B2B marketing.

Content Marketing - Econsultancy's Internet Statistics Database

Content

The latest on content strategy and management, creative and copywriting. Including Econsultancy’s Best Practice Guides for B2C and B2B.

Customer Experience - Econsultancy's Internet Statistics Database

Customer Experience

Customer journey mapping, omnichannel, user experience, personalisation – find it all here.

Data and Analytics - Econsultancy's Internet Statistics Database

Data and Analytics

Econsultancy’s reports and articles on data and analytics, measurement and optimisation, customer retention, and working with data teams.

Digital Transformation - Econsultancy's Internet Statistics Database

Digital Transformation

Keep up to date with digitisation case studies and the latest in agile thinking.

Ecommerce - Econsultancy's Internet Statistics Database

Ecommerce

From D2C to CRO, Amazon to Click-and-Collect, explore all Econsultancy’s resources, including the Ecommerce Best Practice Guide.

Email and eCRM - Econsultancy's Internet Statistics Database

Email and CRM

Reports, articles, case studies and webinars on email, automation and CRM.

People and Skills - Econsultancy's Internet Statistics Database

People and Skills

Take the Digital Skills Index, or read our reports on leadership, change and how marketers learn.

Search Marketing - Econsultancy's Internet Statistics Database

Search Marketing

Econsultancy’s extensive SEO and PPC Best Practice Guides and articles are a one-stop shop for the search marketer.

Social Media - Econsultancy's Internet Statistics Database

Social

From influencer marketing to social customer service, explore our webinars, reports and insights.

Explore by Sector

B2B - Econsultancy's Internet Statistics Database

B2B

Quick Links

Find out more about how Econsultancy can help you

To find out how to access our wealth of resources or talk to someone on the Econsultancy team, fill out the form and we’ll be in touch.

Alternatively, give us a call:
+44 (0)207 970 4108








We would like to communicate with you regarding the products and services of the Xeim Group that may be of interest to you. As well as Econsultancy, these brands are listed here. If you do NOT want to receive these marketing communications, please email preferences@centaurmedia.com