Leadership is changing in a digital world where rapid change continues to create both challenges and opportunities for businesses and leaders alike. This quick guide contains useful insight and practical models to help leaders understand and navigate this changing environment.
During the COVID-19 pandemic, consumer expectations rose quickly: an October 2020 survey by Talkdesk found that 58% of consumers said their service expectations are higher today than they were a year ago. Buying habits bear it out, too: 65% of consumers give buying preference to companies that offer quick and easy online transactions as part […]
Digital sales have more than tripled for restaurants since the start of the pandemic, says Paytronix’s Annual Order & Delivery Report. Other research mirrors these findings, suggesting that digital is increasingly a differentiator for restaurants. According to the Restaurant Readiness Index, restaurants now generate around 40% of their total sales by selling to customers online, […]
When people talk about ‘design thinking’ nowadays, they are referring to a specific definition: a methodology and organisational approach to solving problems and building products. Design thinking is about bringing these tried-and-tested methodologies to a wider audience and wider stakeholders across the organisation. Over the past few years, ‘design thinking’ has gone from being an […]
Whatever the organisation’s relationship with UX, the goal should be the same: to make a product or experience that solves a problem for a user and delights them in the process of solving it. But what about building a business case for UX? Why invest in UX? Why and where is UX important? How do […]
Trends for 2022
Whilst the rest of 2021 might not have seen ecommerce adoption hit the heights of January of that year (nearly 38% of total retail sales in the UK), comparisons to 2019 still show how things have changed. Holiday shopping now looks to be roughly 30%+ online, compared to c. 21% pre-pandemic. So, looking in the […]
From Facebook rebranding as Meta, to TikTok reaching one billion monthly users – 2021 was a mammoth year in the world of social media. But how will social evolve in 2022? We spoke to industry experts to get some insight on what the next year could bring, with social commerce, the changing roles of influencers, […]
What is in store for CX and UX in 2022? We’ve had some clues in 2021 – sustainability, inclusion, privacy, user-centricity, video, automation, empathy and trust. How will these play out in customer experience over the next 12 months? We asked the experts… For more on what’s on the horizon for 2022, don’t miss Econsultancy’s […]
Between new privacy legislation, increased scrutiny of big tech’s approach to data collection, and the continued maturation of strategies to replace third-party tracking cookies, 2021 has brought some interesting developments for data and analytics. What do the experts predict 2022 will look like? Here are some key trends highlighted by our contacts in the world […]
Big updates from Google have always had a major impact on the world of search marketing, and 2021 feels like it’s been a big year for Google updates and announcements. 2021 was slated to bring the arrival of Google’s Page Experience ranking signal (originally due to roll out in May, the update finally arrived in […]
Looking to 2022, we’ve collected predictions from the world of adtech and performance to find out the big trends of the next 12 months in digital advertising. From first-party data and retail media, to ad creative and upper-funnel campaigns, the list is dominated by the ongoing challenges created by Covid-19, changing views on privacy, and […]
Working with Elephate, Poland-based EFL increased links, users and organic search visibility with a series of survey-driven consumer trend reports.
Antstream Arcade tracked user engagement from YouTube and Twitch influencer marketing trials then adopted a Twitch-based campaign to attract customers.
The international hotel chain used AI-powered online sentiment monitoring to be able to react nimbly and appropriately with a social media strategy which was simultaneously reassuring and entertaining.
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Partnerships management platform Impact recently acquired unicorn status after raising $150m in a funding round that took its value to $1.5bn. Here we catch up with Ross Negus, Enterprise Account Executive at Impact, to find out what life is like as a unicorn, and why the partnership economy is a growing opportunity for brands today. […]
“As a news business, we need to be able to react as situations evolve,” said Tom Hunter, Head of Audience Planning at Guardian News and Media, at last month’s Festival of Marketing. Before 2018, the publication was struggling to execute this reactive strategy in its customer engagement strategy. “We had a lot of siloed data […]
Alex Gallagher is the chief strategy officer at UNiDAYS – an in-app marketplace that enables students around the globe to connect with over 800 brands. I recently spoke with Alex to find out more about his role, UNiDAYS’ growth, and the key to engaging Gen Z consumers. UNiDAYS has now expanded to 114 counties – […]
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