Best Practice Research
Over 500 reports, case studies and how-to guides written by industry experts and practitioners, covering strategy, planning and execution.
Skills Assessment
In-depth and detailed skills assessments, benchmarking, and measurement of impact.
On-Demand Online Training
Over 300 online specialist courses in digital marketing and ecommerce, delivered through the Econsultancy Skills Cloud™
Training for Teams
Expert-led digital marketing and ecommerce training, delivered in person and online.
Trends Analysis
Daily analysis of new developments, connecting with peers and inspiring insights.
Quick Guide to Third-Party Marketplaces
This quick guide provides an introduction to third-party marketplaces, giving businesses an overview of the opportunities and challenges to enable the development of a solid strategy for success.
Report: Pharma’s social media use is maturing, but opportunities abound
We talk to Ogilvy Health’s Rebecca Carter about the results of the agency’s Social Check-up 2023 report, which delves into the social media maturity of 10 big pharma companies.
Internet Statistics Compendium: Automotive
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
CitrusAd’s Mark Williamson: fully outsourcing retail media isn’t “a winning model”, retailers need “skin in the game”
The SVP Client Strategy & Development at retail media platform CitrusAd gave his thoughts on the question of in-housing versus outsourcing for major retailers developing their own media programmes.
Join us at Econsultancy Live – April 27th, Kings Place, London
At Econsultancy Live we will be highlighting trends and best practice in content, CX, data and ecommerce.
Listen to keynote speeches from CMOs and heads of digital, meet your peers at our roundtable sessions or get inspired by our masterclasses.
Tickets: £299 for non-members
A day in the life of… Joaquín Cuenca, CEO & co-founder of Freepik Company
Joaquín Cuenca is CEO and co-founder at Freepik Company, parent company of image bank Freepik and other digital design websites. In this ‘Day in the Life’, we find out more about Joaquín’s role, the growth of Freepik, and wider trends in visual web design. Tell me about your role… What does a typical day look […]
Report: Pharma’s social media use is maturing, but opportunities abound
We talk to Ogilvy Health’s Rebecca Carter about the results of the agency’s Social Check-up 2023 report, which delves into the social media maturity of 10 big pharma companies.
A day in the life of… Sarah Keller, Chief Global Enterprise Officer at Global Message Services
Sarah Keller is the Chief Global Enterprise Officer at Global Message Services (GMS), a messaging platform that provides enterprise solutions in SMS, WhatsApp, push notifications and chatbots, amongst other channels. We asked Keller about the value of messaging for customer engagement, how brands can ensure consumer privacy, and the opportunities afforded by automation. Tell me about […]
CitrusAd’s Mark Williamson: fully outsourcing retail media isn’t “a winning model”, retailers need “skin in the game”
The SVP Client Strategy & Development at retail media platform CitrusAd gave his thoughts on the question of in-housing versus outsourcing for major retailers developing their own media programmes.
A day in the life of… Zendesk’s VP EMEA Eric Jorgensen
Eric Jorgensen is VP EMEA at Zendesk. We ask him about his role, how brands can become more customer-centric, and what good customer service means to him. Tell me about your role – what does a typical day look like for you? My mornings usually consist of a cold shower – which I must say […]
A year in web3: a reckoning for NFTs and the metaverse
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
A year in loyalty, data and retail media
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
Benchmark your team's skills
Econsultancy Digital Skills Index™
A unique methodology to identify and benchmark the capabilities of your team across nine core topics in digital marketing and ecommerce.
And accelerate their capability
The Econsultancy Skills Cloud™
The Econsultancy Skills Cloud contains over 450 online lessons, interactive videos and thousands of associated resources.
Property listings platform boosts conversions by 18% with multichannel digital campaign
OnTheMarket worked with Semetrical to cut its CPA for new home buyers and property valuations by expanding beyond paid search.
Cloud computing brand drives 11 million clickthroughs through to website with animated music videos
Citrix worked with SHIFT Communications on a comic campaign for its Desktop as a Service offering.
Hasbro boosts Nerf sales by 5% with content creation masterclasses
The toy brand worked with Pretty Green on its Nerf Upload social media and online campaign which positioned the brand as a champion of constructive play This campaign was shortlisted in the Marketing Week Awards 2022
