Best Practice Research
Over 500 reports, case studies and how-to guides written by industry experts and practitioners, covering strategy, planning and execution.
Skills Assessment
In-depth and detailed skills assessments, benchmarking, and measurement of impact.
On-Demand Online Training
Over 300 online specialist courses in digital marketing and ecommerce, delivered through the Econsultancy Skills Cloud™
Training for Teams
Expert-led digital marketing and ecommerce training, delivered in person and online.
Trends Analysis
Daily analysis of new developments, connecting with peers and inspiring insights.
Econsultancy’s digital and marketing trends for 2023
What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? We explore four key trends. For some more channel-specific predictions, see our previous expert roundups on ecommerce, personalisation, retail media, influencer marketing, SEO, and social ads. Our trends for 2023: Resisting […]
Quick Guide to Data-Driven Marketing
This quick guide provides an introduction to data-driven marketing and the benefits of deeper customer insights. It offers practical guidance and frameworks for using data to optimise marketing efforts.
A year in generative AI: sorting the potential from the hype
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
Join us at Econsultancy Live – April 27th, Kings Place, London
At Econsultancy Live we will be highlighting trends and best practice in content, CX, data and ecommerce.
Listen to keynote speeches from CMOs and heads of digital, meet your peers at our roundtable sessions or get inspired by our masterclasses.
Tickets: £299 for non-members
A year in web3: a reckoning for NFTs and the metaverse
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
A year in loyalty, data and retail media
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
Four trends that could shape omnichannel retail in 2023
2022 brought new challenges for the retail industry as consumers cut-back on spend due to rising inflation and the cost-of-living, and retail brands suffered from supply chain issues and other lingering consequences of the pandemic. Online retail sales fell by 2.8% in November 2022, according to ONS, which it says continues a downward trend seen […]
Four big digital trends set to impact pharma marketers in 2023
The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023? From ad-supported media to influencer marketing, here’s a look at what’s on the horizon […]
ESW’s Martim Avillez Oliveira on cross-border ecommerce and retail trends
Martim Avillez Oliveira is CEO Europe for D2C and cross-border ecommerce specialist ESW. We caught up with Martim to find out about his role, as well as his thoughts on trends in retail for 2023 including loyalty, returns, and cross-border shopping. Tell me about your role – what does a typical day look like for […]
A day in the life of… Annika Bizon, Marketing and Omnichannel Director at Samsung UK & Ireland
Annika Bizon is Marketing and Omnichannel Director for Samsung UK and Ireland. We caught up with Annika to find out more about her role, which heads up a newly-combined marketing and omnichannel function, and the benefits this combination has brought. She also discusses how to create a truly great customer experience, and how Samsung meets […]
Benchmark your team's skills
Econsultancy Digital Skills Index™
A unique methodology to identify and benchmark the capabilities of your team across nine core topics in digital marketing and ecommerce.
And accelerate their capability
The Econsultancy Skills Cloud™
The Econsultancy Skills Cloud contains over 450 online lessons, interactive videos and thousands of associated resources.
Workplace drives sales leads with storytelling-based B2B campaign
The collaboration software partnered with Harvard on a topical thought leadership campaign which combined insight with emotive content
Chupa Chups’ Hallowe’en TikTok campaign drives 21% sales uplift
The confectionery brand worked with Wavemaker on a branded and native content campaign, working with influencers to build reach and engagement.
PPC strategy change drives 28% more of Ireland’s smokers to sign up for QUIT plan
Switching to the type of PPC approach commonly used by etailers increased the uptake of the Irish Health Service Executive’s smoking cessation resources.
How TikTok is bridging the gap between entertainment and commerce
How TikTok is changing the linear purchase journey with a platform that is community-focused, creator-led and conversational.