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Trends Analysis

Daily analysis of new developments, connecting with peers and inspiring insights.

Trends and Innovation AI/Machine learning

Generative AI – Digital Shift Q1 2023

Best Practice Personalisation

Personalisation Best Practice Guide

Research shows clear benefits for companies that make personalisation part of their business strategy. This report provides guidance on how to enable and deliver personalised experiences at scale through data, tools, techniques and people.

Article Strategy

Econsultancy’s digital and marketing trends for 2023

What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? We explore four key trends. For some more channel-specific predictions, see our previous expert roundups on ecommerce, personalisation, retail media, influencer marketing, SEO, and social ads. Our trends for 2023: Resisting […]

Article Digital Advertising

Retail media in 2023: What do the experts predict?

News and developments in retail media dominated 2022. “Everything is an ad network“, summarised analyst and investor Eric Seufert. As online continues to represent an increased proportion of shopper spend in the wake of Covid-19, retailers (and beyond) are increasingly waking up to the advertising opportunities that this presents – while brands are seeking new […]

Briefing Ecommerce

A year in loyalty, data and retail media

This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.

Stock photograph of a worker scanning the barcode on a parcel.

Briefing Ecommerce

A year in online shopping: D2C, marketplaces and BNPL

This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.

Briefing Chatbots

A year in generative AI: sorting the potential from the hype

This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.

Article Ecommerce

Four trends that could shape omnichannel retail in 2023

2022 brought new challenges for the retail industry as consumers cut-back on spend due to rising inflation and the cost-of-living, and retail brands suffered from supply chain issues and other lingering consequences of the pandemic. Online retail sales fell by 2.8% in November 2022, according to ONS, which it says continues a downward trend seen […]

Article Innovation and Trends

Four big digital trends set to impact pharma marketers in 2023

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023? From ad-supported media to influencer marketing, here’s a look at what’s on the horizon […]

Article People and Skills

ESW’s Martim Avillez Oliveira on cross-border ecommerce and retail trends

Martim Avillez Oliveira is CEO Europe for D2C and cross-border ecommerce specialist ESW. We caught up with Martim to find out about his role, as well as his thoughts on trends in retail for 2023 including loyalty, returns, and cross-border shopping. Tell me about your role – what does a typical day look like for […]