Best Practice Research
Over 500 reports, case studies and how-to guides written by industry experts and practitioners, covering strategy, planning and execution.
Delivering the tools and training for digital transformation.
Over 500 reports, case studies and how-to guides written by industry experts and practitioners, covering strategy, planning and execution.
In-depth and detailed skills assessments, benchmarking, and measurement of impact.
Over 300 online specialist courses in digital marketing and ecommerce, delivered through the Econsultancy Skills Cloud™
Expert-led digital marketing and ecommerce training, delivered in person and online.
Daily analysis of new developments, connecting with peers and inspiring insights.
Research shows clear benefits for companies that make personalisation part of their business strategy. This report provides guidance on how to enable and deliver personalised experiences at scale through data, tools, techniques and people.
What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? We explore four key trends. For some more channel-specific predictions, see our previous expert roundups on ecommerce, personalisation, retail media, influencer marketing, SEO, and social ads. Our trends for 2023: Resisting […]
News and developments in retail media dominated 2022. “Everything is an ad network“, summarised analyst and investor Eric Seufert. As online continues to represent an increased proportion of shopper spend in the wake of Covid-19, retailers (and beyond) are increasingly waking up to the advertising opportunities that this presents – while brands are seeking new […]
At Econsultancy Live we will be highlighting trends and best practice in content, CX, data and ecommerce.
Listen to keynote speeches from CMOs and heads of digital, meet your peers at our roundtable sessions or get inspired by our masterclasses.
Tickets: £299 for non-members
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
2022 brought new challenges for the retail industry as consumers cut-back on spend due to rising inflation and the cost-of-living, and retail brands suffered from supply chain issues and other lingering consequences of the pandemic. Online retail sales fell by 2.8% in November 2022, according to ONS, which it says continues a downward trend seen […]
The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023? From ad-supported media to influencer marketing, here’s a look at what’s on the horizon […]
Martim Avillez Oliveira is CEO Europe for D2C and cross-border ecommerce specialist ESW. We caught up with Martim to find out about his role, as well as his thoughts on trends in retail for 2023 including loyalty, returns, and cross-border shopping. Tell me about your role – what does a typical day look like for […]
A unique methodology to identify and benchmark the capabilities of your team across nine core topics in digital marketing and ecommerce.
The Econsultancy Skills Cloud contains over 450 online lessons, interactive videos and thousands of associated resources.
Funko partnered with Space & Time to use a wide range of PPC strategies and tools which optimised conversions cost effectively
The healthcare company partnered with Retroactive to document one man’s fitness journey, to build online trust and engagement.
Specialist platform Seedtag’s AI-driven approach establishes DAZN as the place to watch boxing and boosts its “Your boxing. Your way” message.
How TikTok is changing the linear purchase journey with a platform that is community-focused, creator-led and conversational.
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