A marketer’s guide to the third-party cookie crackdown
Over the past year, the marketing and advertising industry has been abuzz with talk of a ‘cookiepocalypse’.
The best digital marketing stats we’ve seen this week
This week we’ve got news about digital ad spend, digital literacy, AI and lots more to help beat the January blues. Before we get going, make sure to take a look at our Internet Statistics Database for additional insights into a plethora of marketing topics. FMCG has been identified as the highest paid sector in […]
A new homepage tab! What is Econ Learn?
You might have already noticed changes to the Econsultancy website but you’re busy and have a lot to keep track of.
Is Google’s updated SERP design a dark pattern?
In 2019, Google updated the look of its mobile search results pages (SERPs), displaying a website’s favicon and moving the name of the website to the the top of the results card. It also changed the appearance of ads in the SERPs, featuring a black bolded “Ad” label at the top of the card along with the website URL.
A day in the life of… Tom Jarvis, founder and Managing Director of Wilderness Agency
Wilderness is a ‘one to watch’ according to Econsultancy’s Top 100 Digital Agencies report in 2019, so we thought it would be worth chatting to the agency’s MD and founder. In Jarvis’ own words, he founded the agency in early 2015, “with the vision of becoming the biggest independent social media agency” and has led […]
The role for marketing in business transformation and the ‘customer backwards’ approach
The content of this briefing is reproduced from Econsultancy’s Change Management for Marketers Best Practice Guide, published November 2019 and written by Neil Perkin. The report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. With […]
What are the most common use cases of AR for marketers?
Interest and investment in augmented reality is greater than it’s ever been before.
What is China’s live commerce trend? And what does Pinduoduo’s livestreaming launch mean?
The fusion of ecommerce and livestreaming, known as ‘live commerce’, is a huge and growing trend in Chinese ecommerce.
Voice in 2020 is (still) not about search
Well, here we are. We’ve made it to 2020, the year that so many believed would be a milestone for voice search, because allegedly, 50% of all search queries by 2020 were going to be conducted via voice.
Personalisation is a key challenge for travel marketers in 2020, but what should it look like?
The demise of Thomas Cook was the big story of 2019 and though its fate was sealed by its crippling debts and economic uncertainty, there are obvious trends in the market – namely changes in taste (towards city breaks) and diminishing footfall at high street travel agents.
A day in the life of… Chris De Abreu, Executive Creative Director at MCH Global
Chris De Abreu is the Executive Creative Director at experience agency MCH Global.
Five ways data science can help optimise your marketing budgets
Despite all the progress and innovations, marketing still remains a numbers game, at least to some extent. What changed is that instead of merely multiplying audience numbers (and, consequently, budget lines), savvy marketers look at the figures at hand and attempt to understand the message behind these.
16 ways retailers can improve their approach to online returns
The high volume and cost of customer returns and how to deal with it is considered one of the biggest issues currently facing online retailers.
Ecommerce trends in 2020: What do the experts predict?
For all the (justified?) hype about voice, AI, New Retail, single view of the customer, take your pick – the most interesting developments in ecommerce are much broader.
In order to succeed in China’s ecommerce market, western businesses need to understand trust
Even hidden under a rock, marketers would have heard about the phenomenal success of Singles Day, which has completely eclipsed Black Friday and Cyber Monday. It’s certainly stirring debate, but we are still finding that western brands are attempting to play by western rules in the Chinese landscape. This is especially prevalent when it comes to ecommerce.
Segmentations and Personas Best Practice Guide
1. Introduction Marketers have always sought to find the most relevant buyers for their products. In the 1950s, this concept took a step forward when Wendell Smith published an award-winning article in the Journal of Marketing on product differentiation and market segmentation.[1] This article put segmentations on the map for marketers, and soon market segmentations […]
A marketer’s guide to the third-party cookie crackdown
Over the past year, the marketing and advertising industry has been abuzz with talk of a ‘cookiepocalypse’.
Five ways data science can help optimise your marketing budgets
Despite all the progress and innovations, marketing still remains a numbers game, at least to some extent. What changed is that instead of merely multiplying audience numbers (and, consequently, budget lines), savvy marketers look at the figures at hand and attempt to understand the message behind these.
What is zero party data?
Marketers are more focused on data than ever before.
A Marketer’s Guide to Augmented Reality (AR)
1. Introduction Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space. Although often overshadowed by virtual reality (VR), AR is expected to take the lion’s share of the market. According to one estimate, the AR market will be worth $70bn to $75bn by 2023 while VR will account […]
Experience Index: 2020 Digital Trends
Foreword Welcome to Adobe’s Digital Trends report, our annual survey of marketing, advertising, ecommerce, creative and technology professionals around the world. Now in its 10th year, Digital Trends continues to reveal the most significant shifts in the industry that are driving marketing strategies, company investment and consumer behaviour. This 10th edition of the report gives […]
Voice in 2020 is (still) not about search
Well, here we are. We’ve made it to 2020, the year that so many believed would be a milestone for voice search, because allegedly, 50% of all search queries by 2020 were going to be conducted via voice.
Defining UX best practice for shared customer experiences
For some of the biggest and most considered products and services, the decision to buy doesn’t always come down to a solo customer.
What is China’s live commerce trend? And what does Pinduoduo’s livestreaming launch mean?
The fusion of ecommerce and livestreaming, known as ‘live commerce’, is a huge and growing trend in Chinese ecommerce.
Social media trends in 2020: What do the experts predict?
Social media. Apart from politicians there’s nothing we love to hate more.
New Scientist increases paid social subscriptions by 150%
The magazine worked with RocketMill to boost year-on-year subscriptions and cut CPA by 62% by targeting new users with Facebook Ads as well as Instagram in-feed and Story ads.
Can no-contract, unbundled offerings help cable companies cut the rate of cord-cutting?
As OTT options proliferate, driven by consumer demand for low-cost, flexible and customized content offerings, cable companies are experiencing painful losses.
What advertisers need to know about YouTube’s new ad policies for children’s content
Following a $170m Federal Trade Commission (FTC) settlement related to charges that it violated the Children’s Online Privacy Protection Act (COPPA), YouTube has announced changes to its service that it says will help protect children’s privacy.
What is a digital experience platform and why do you need one?
Customers today expect digital experiences that are consistent and highly relevant across all touchpoints.
Creating a podcast strategy: Five tips for brands
In 2005, Apple integrated podcasts into iTunes, and Steve Jobs referred to the channel as being like “TiVo for radio”.
B2B ecommerce in 2020: From voice and predictive analytics to PWAs
Ecommerce trends are evolving rapidly and B2B is no exception. Online customers want convenience and slick experiences.
What can B2B email marketers learn from their B2C counterparts?
Email marketing has long reigned as the leading marketing channel for reaching customers across industries, and recent research indicates it will continue to do so.
B2B Content Marketing Best Practice Guide
1. Introduction ‘Content shock’[1] is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]
The six most effective PPC strategies for driving enterprise software leads
At Clicteq we’ve previously worked with some of the worlds largest enterprise software companies and along the way we’ve developed several strategies for driving more leads in the sector.
