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The duopoly, GDPR and in-housing: What we’ve learned from 2018
What have we learned in marketing and media from 2018?
What have we learned in marketing and media from 2018?
Fatima Khan is Chief Privacy Officer at Demandbase.
About three months into the enforcement of GDPR, the life of a privacy officer is an exciting and busy one. Here’s what Fatima Khan gets up to…
With GDPR finally enforced, marketers are now legally bound to handle, process and store personal data much more securely and transparently.
The regulations are putting consumers back in the driving seat by giving them control over their data, and the marketing communications they receive as a result of sharing that data.
Assess the following sentence for signs of rationality:
“Your browser is currently blocking 3rd party cookies. Many companies use 3rd party cookies to remember that you have opted out, so you will need to enable them if you want all of the opt outs on this page to work.”
Me neither.
The GDPR is here, and for many American marketers and legal professionals, it can seem like a revolution in data-handling rules. However, savvy Brits and Europeans may experience it as a mere extension of long-standing guidelines for the treatment of private data.
To familiarize American marketers and lawyers with the new rules, Econsultancy’s very own VP of Research for the Americas, Stefan Tornquist, will be holding a webinar with expert guest Alan Chapell, Lead Attorney and President at Chapell Associates. On July 24th, join Stefan and Alan for an engaging talk, followed by a Q&A session. Register here.
Customer data platforms (CDPs) have had a meteoric rise in the technology hype cycle.
Promising a 360-degree view of the customer across all touchpoints, CDPs promised enterprises a place where all information about customers and their interaction with brands would be kept in individual profiles, rather than all the silos that exist today. CDPs have suggested that data management platforms (DMPs) will soon be encompassed by the CDP, whereby paid media data and owned media data will be completely connected.
On the 25th May 2018, the EU’s General Data Protection Regulation (GDPR) went into effect.
Ripple effects from the new regulation were immediately felt across the internet – and not just in the form of a sudden dearth of unwanted emails arriving in people’s inboxes.
If you’ve shopped in Schuh, Topshop, or Dorothy Perkins recently, you might recall being asked if you wanted an e-receipt at the point of purchase.
This means the option to have your receipt emailed to you instead of given in paper form.
The GDPR hasn’t even been the law of the land in Europe for a full week and it is already causing confusion and chaos in parts of the digital economy.
Here are the headlines you need to know about as the impact of the GDPR starts being felt.
After months of anticipation and preparation, on Friday, the GDPR went into effect and privacy advocates, eager to put the law to the test, wasted no time challenging the practices of the internet’s two biggest names.
Hours after the GDPR became the law of the land, a non-profit organization called None Of Your Business (NOYB) lodged complaints against Google and Facebook, including Facebook subsidiaries Instagram and WhatsApp, with four different European authorities.