subscription_model

Will subscription retailers retain customers post pandemic?

Brands like Dollar Shave Club, Birchbox, and BarkBox have all seen success with a subscription model in the past- way before the pandemic began. However, the growth of the subscription model has accelerated since Covid-19, as consumers have sought out new ways to shop online. According to a report published in June by the Royal […]

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Digital Transformation Monthly – July 2021

1. Introduction Each month, Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories arising from sectors from retail and finance to travel, transport and more. Bold moves are being made all around as we move into the second half of 2021 and brands, increasingly emboldened as some of the worst effects of the […]

A selection of berries

Ecommerce: Third-Party Marketplaces Best Practice Guide

1.  Introduction This report has been created to help brands, marketers and existing third-party marketplace sellers understand the marketplace opportunity, review their company’s existing marketplace strategy and understand how to optimise this further or even help create a marketplace proposition from scratch. The report highlights the opportunities, challenges and what brands need to sell through […]

Quick Guide to Content Strategy

1. Introduction The role of content within marketing and digital marketing has never been more important. However, it is an area in constant flux, with evolving dynamics around technology, data, content production and distribution. Despite the growing fragmentation of channels and consumer engagement opportunities, only 37% of B2B marketers say they have a good content […]

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Advertising - Econsultancy's Internet Statistics Database

Advertising

Get to grips with the crackdown on third-party cookies, learn more about programmatic, and explore reports, articles and case studies.

B2B - Econsultancy's Internet Statistics Database

B2B

All our trends, predictions and best practice in B2B marketing.

Content Marketing - Econsultancy's Internet Statistics Database

Content

The latest on content strategy and management, creative and copywriting. Including Econsultancy’s Best Practice Guides for B2C and B2B.

Customer Experience - Econsultancy's Internet Statistics Database

Customer Experience

Customer journey mapping, omnichannel, user experience, personalisation – find it all here.

Data and Analytics - Econsultancy's Internet Statistics Database

Data and Analytics

Econsultancy’s reports and articles on data and analytics, measurement and optimisation, customer retention, and working with data teams.

Digital Transformation - Econsultancy's Internet Statistics Database

Digital Transformation

Keep up to date with digitisation case studies and the latest in agile thinking.

Ecommerce - Econsultancy's Internet Statistics Database

Ecommerce

From D2C to CRO, Amazon to Click-and-Collect, explore all Econsultancy’s resources, including the Ecommerce Best Practice Guide.

Email and eCRM - Econsultancy's Internet Statistics Database

Email and CRM

Reports, articles, case studies and webinars on email, automation and CRM.

People and Skills - Econsultancy's Internet Statistics Database

People and Skills

Take the Digital Skills Index, or read our reports on leadership, change and how marketers learn.

Search Marketing - Econsultancy's Internet Statistics Database

Search Marketing

Econsultancy’s extensive SEO and PPC Best Practice Guides and articles are a one-stop shop for the search marketer.

Social Media - Econsultancy's Internet Statistics Database

Social

From influencer marketing to social customer service, explore our webinars, reports and insights.

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B2B - Econsultancy's Internet Statistics Database

B2B

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