3d render, glowing rings, round lines, tunnel, neon lights, abstract background, circles, red blue spectrum, virtual reality, vibrant colors, laser show

Digital Transformation Monthly – April 2021

1. Introduction Each month, Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories arising from sectors including retail and grocery, healthcare, travel, and finance. In April, as the UK and much of the rest of the globe prepares itself for the easing of lockdown restrictions, we take a look at how retailers including […]

Latest reports

Piggy bank on purple background with yellow circle.

Optimising Marketing Spend Best Practice Guide

1. Introduction Whether marketers are leading a startup, working in a sector where margins are thin or budgets are traditionally tight, or if a brand or business has had its budget revised or downgraded, they can apply the principles and strategies for managing limited budgets, which have a degree of universality. During the Covid-19 pandemic, […]

An overview of the third-party cookie crackdown

In March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed in January 2020, to remove support for third-party tracking cookies in Chrome from 2022, and contained further details about how it plans […]

3d render, glowing rings, round lines, tunnel, neon lights, abstract background, circles, red blue spectrum, virtual reality, vibrant colors, laser show

Digital Transformation Monthly – April 2021

1. Introduction Each month, Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories arising from sectors including retail and grocery, healthcare, travel, and finance. In April, as the UK and much of the rest of the globe prepares itself for the easing of lockdown restrictions, we take a look at how retailers including […]

Customer Experience

qr code

14 examples of digital technology in retail stores

After the shock of the coronavirus on brick-and-mortar retail, stores have to work harder than ever to compete with each other, and with consumers’ increased appetite for ecommerce. One way of doing this is to use technology to create immersive experiences that will encourage consumers back in-store as the world reopens.

Ecommerce

Data and Analytics

Why search data doubles as valuable market research

Björn Darko, VP of product at Searchmetrics, explains the power of search data, which some brands are exploring, and how it can be added to your market research armoury to support insight and decision making

Piggy bank on purple background with yellow circle.

Optimising Marketing Spend Best Practice Guide

1. Introduction Whether marketers are leading a startup, working in a sector where margins are thin or budgets are traditionally tight, or if a brand or business has had its budget revised or downgraded, they can apply the principles and strategies for managing limited budgets, which have a degree of universality. During the Covid-19 pandemic, […]

An overview of the third-party cookie crackdown

In March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed in January 2020, to remove support for third-party tracking cookies in Chrome from 2022, and contained further details about how it plans […]

Adopting a test-and-learn approach

The ability of an organisation to leverage data – either for singular marketing campaigns or wider business strategy – points to a degree of data maturity. It indicates that the process of becoming ‘data driven’ or undergoing ‘data transformation’ as part of a wider digital transformation programme – is underway. Engaging in testing and optimisation […]

Latest webinars

Strategy

3d render, glowing rings, round lines, tunnel, neon lights, abstract background, circles, red blue spectrum, virtual reality, vibrant colors, laser show

Digital Transformation Monthly – April 2021

1. Introduction Each month, Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories arising from sectors including retail and grocery, healthcare, travel, and finance. In April, as the UK and much of the rest of the globe prepares itself for the easing of lockdown restrictions, we take a look at how retailers including […]

Close-up photograph of a bottle of Baileys alongside a glass that has a small amount poured into it.

Diageo on D2C strategy, owning search and adapting to new consumer moments

For brands who primarily sold to or interacted with customers via a physical venue, the Covid-19 pandemic and the lockdown that it brought prompted an abrupt shift towards finding ways to interact with customers in the digital realm instead. This was particularly true for beverage company Diageo, which owns drinks brands like Guinness, Baileys, Smirnoff, […]

Content

Social

thumbs up emerging from circular hole in pink wall

Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Advertising Best Practice Guide, Social Media Platforms Overview, Social Media Platforms Trends Report, B2B Social Media Best Practice Guide and Social Selling Best Practice Guide. The purpose of this guide is to provide a framework for developing a social media strategy, as well […]

repeated plates of coffee, fried egg, strawberries and croissant in a grid pattern

Social CX and Customer Service Best Practice Guide

1. Introduction The rise in both the number and popularity of social media channels in recent years has fuelled a parallel increase in customer expectations. The ‘always on’ nature of social media, coupled with its public forum nature, means consumers and audiences – in B2C and B2B spaces alike – expect to be able to […]

10 brands getting creative with GIFs and looping video on Instagram

The GIF is still seeing a surge in popularity with the rise of emojis, memes and stickers. And while its cousin, short-form video, is having its time in the spotlight thanks to the rise of TikTok, GIFs remain nonetheless a very viable and popular alternative for brands looking to quickly convey messages.

Explore More

B2B - Econsultancy's Internet Statistics Database

B2B

Find out more about how Econsultancy can help you

To find out how to access our wealth of resources or talk to someone on the Econsultancy team, fill out the form and we’ll be in touch.

Alternatively, give us a call:
+44 (0)207 970 4108








We would like to communicate with you regarding the products and services of the Xeim Group that may be of interest to you. As well as Econsultancy, these brands are listed here. If you do NOT want to receive these marketing communications, please email preferences@centaurmedia.com