Asos customers have been sharing their delight at noticing product reviews creeping into the site since early November (Asos’ 2020 annual report stated that the roll out in October would “support in customer engagement and also unlocks greater potential for strategic growth in Face + Body”). So, customers can now gain a better understanding of the quality, size, and fit of clothes.
Before the pandemic, investment in martech was on the rise. Gartner’s CMO Spend Survey 2018-19 found that 29% of marketing budgets were being earmarked for martech – up from 22% in 2017.
Toni Wood is the CMO of furniture comparison website, Ufurnish.com. We caught up with Toni to find out what it was like to launch a new website and brand during a pandemic, and how Covid-19 has changed her daily working life.
At the beginning of the year, Skift named subscriptions as one of its travel ‘megatrends’ for 2020, suggesting that subscription-based travel will give companies a new and interesting way to “create lasting relationships with consumers” this year.
This briefing on measuring the success of online video is taken from Econsultancy’s Online Video Best Practice Guide.
Google recently announced that its Page Experience ranking update, which uses Core Web Vitals along with a number of other metrics to assess user experience quality, will be rolling out in May 2021. How can marketers best use the time between now and May to prepare for the change?
1. Introduction A survey of more than 2,500 global enterprise leaders conducted by Twilio in June 2020 found that 97% believe the Covid-19 pandemic has sped up digital transformation at their company.[1] Of these, 68% believed that Covid-19 had sped up digital transformation “a great deal”, while 29% said it had sped up “somewhat”. For […]
1. Introduction Video has grown in importance for marketers over recent years, fuelled by the growth in more sophisticated smartphones, greater mobile penetration, improved download speeds and a wealth of distribution platforms in the form of social media. This is reflected in research by Wyzowl,[1] showing that the number of businesses using video as a […]
1. Introduction Marketers have long had an increasing focus on the value that data can bring to the discipline. With the heightened impact of technology on marketing, and the growing adoption and sophistication of marketing automation, it has become ever more critical for marketers to understand how to derive value from the data that they have […]
Google recently announced that its Page Experience ranking update, which uses Core Web Vitals along with a number of other metrics to assess user experience quality, will be rolling out in May 2021. How can marketers best use the time between now and May to prepare for the change?
Brand events have largely shifted online this year, as the pandemic continues to disrupt in-person experiences. Creating a successful virtual event is no mean feat, of course, with consumers already suffering from screen overload – yet another Zoom event is a tough thing to market. Over the past few months, however, we have seen agencies […]
The food and drink industry is going virtual, with online-only ‘cloud kitchens’ opening up to serve the booming takeaway market. But in such a competitive space, how can brands benefit from the advantages of being digital-only while also delivering a stand-out customer experience?
Asos customers have been sharing their delight at noticing product reviews creeping into the site since early November (Asos’ 2020 annual report stated that the roll out in October would “support in customer engagement and also unlocks greater potential for strategic growth in Face + Body”). So, customers can now gain a better understanding of the quality, size, and fit of clothes.
Erika Goldwater, Director Global Communications at inRiver, explains the concept of “next-level” commerce in B2C and B2B, setting out what ecommerce experiences need to deliver today.
The customer journey doesn’t stop once a shopper buys something from your store. When it comes to retaining and reconverting existing customers, it pays to give them the tailored experience they deserve, rather than treating them like one of the crowd every time they come back to your website. In fact, research shows that acquiring […]
Increasingly, marketers are embracing the opportunities that artificial intelligence affords by processing data at scale to make better decisions.
This briefing on measuring the success of online video is taken from Econsultancy’s Online Video Best Practice Guide.
Google’s core Analytics product has received a significant upgrade with the release of Google Analytics 4. What does it have to offer marketers, and how will it change the way we approach measurement and attribution?
1. Introduction Marketers have long had an increasing focus on the value that data can bring to the discipline. With the heightened impact of technology on marketing, and the growing adoption and sophistication of marketing automation, it has become ever more critical for marketers to understand how to derive value from the data that they have […]
At the beginning of the year, Skift named subscriptions as one of its travel ‘megatrends’ for 2020, suggesting that subscription-based travel will give companies a new and interesting way to “create lasting relationships with consumers” this year.
1. Introduction A survey of more than 2,500 global enterprise leaders conducted by Twilio in June 2020 found that 97% believe the Covid-19 pandemic has sped up digital transformation at their company.[1] Of these, 68% believed that Covid-19 had sped up digital transformation “a great deal”, while 29% said it had sped up “somewhat”. For […]
1. Introduction The objective of this report is to provide marketers with a practical guide to the essential principles, processes and practices surrounding the increasingly critical areas of product strategy and marketing. Digital has facilitated a growing proportion of business models to pivot towards direct-to-consumer propositions, and an ever-growing number of products to become services, […]
1. Introduction Video has grown in importance for marketers over recent years, fuelled by the growth in more sophisticated smartphones, greater mobile penetration, improved download speeds and a wealth of distribution platforms in the form of social media. This is reflected in research by Wyzowl,[1] showing that the number of businesses using video as a […]
The role of ‘UX writer’ has become increasingly sought-after as companies make user experience (UX) a focal point for their business. But what exactly does a UX writer do?
What are the content marketing trends that will dominate the second half of 2020? Lizzy Hillier looks at five overarching trends for content that have emerged in the midst of the coronavirus crisis.
The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals.
1. Introduction This guide has been written to complement Econsultancy’s Social Media Advertising Best Practice Guide, Social Media Platforms Overview, Social Media Platforms Trends Report, B2B Social Media Best Practice Guide and Social Selling Best Practice Guide. The purpose of this guide is to provide a framework for developing a social media strategy, as well […]
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Today’s ‘Day in the Life’ features Vladi Shlesman, Managing Director EMEA at ChannelAdvisor. Vladi explains how the pandemic has changed his day-to-day working life, and how it has impacted wider trends within the ecommerce sector.
Jessica Gilmartin is the Head of Global Campaigns and Demand Generation for Asana. We caught up with her to find out how Covid-19 has changed her daily working life.
