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7 examples of how the internet of things is facilitating healthcare
In a new age of remote healthcare, how is the internet of things enabling new forms of medical treatment, understanding and care?
Forming a marketing measurement strategy: how to discover requirements
Almost all areas of business are now engaged with customer understanding and business performance data. It has become essential for marketing teams themselves to position their strategy and budgets within educated assessments based on marketing data. A measurement strategy in itself is a definition of how data will be used to understand how business goals […]
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Ashley Friedlein’s digital & marketing trends 2021
For the last 10 years I’ve picked out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead. I recommend you also look through Econsultancy’s Trends Hub for our experts’ predictions around digital marketing disciplines like data and analytics, customer experience, ecommerce, […]
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10 brilliant examples of content marketing from beauty brands
The beauty industry was valued at a whopping $532bn in 2019; the result of global retail sales consistently rising over the past decade.
Stats roundup: the impact of Covid-19 on ecommerce
The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
Eight inspiring social media campaigns from the charity sector
Social media campaigns play a key role for charities in building awareness, generating engagement, and crucially, helping to raise funds.
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How user research is helping Skyscanner combat an uncertain travel climate
Oli Mival, Director of User Research at Skyscanner, explains how the brand used user insight and testing to stay ahead of quickly shifting trends in travel.
Quick Guide to Change Management for Marketers
1. Introduction With so many organisations having embarked on digital transformation programmes, and with rapidly changing competitive environments, the need for marketers to understand how to manage change and complexity has never been greater. The impact of technology and the growing complexity in channels, formats and touchpoints have all fundamentally changed the function and practice […]
SEO Best Practice: Changes in SEO
1. Introduction The following report summarises the key changes in search since 2016. Changes to SEO have come thick and fast since then, and show no sign of slowing. One thing that has not changed since the last iteration of this report is Google’s dominance over the English speaking and European markets, and so this […]
Brand Purpose Best Practice Guide
1. Introduction The concept of ‘brand purpose’ is not new, but as consumers want more than a transactional relationship with the brands they buy from, it remains high on the agenda for companies. Research continues to show that consumers are assessing what a brand says and does. They see brand purpose as an important factor […]
Digital Transformation Monthly – 2020 in Review
1. Introduction A survey of more than 2,500 global enterprise leaders conducted by Twilio in June 2020 found that 97% believe the Covid-19 pandemic has sped up digital transformation at their company.[1] Of these, 68% believed that Covid-19 had sped up digital transformation “a great deal”, while 29% said it had sped up “somewhat”. For […]
The Fundamentals of Marketing Measurement and Analytics
1. Introduction At the heart of all marketing measurement and analytics is data. The significance of data and its relationship with business success has become a key theme of seemingly every commentary, report or conference over the past few years. Becoming ‘data driven’ – using data to make smarter, quicker decisions and just understand more […]
Why 2021 is a make or break year for challenger banks
Challenger banks have disrupted the banking industry, and the number of consumers flocking to digital financial services grew in 2020 in part due to the ongoing pandemic. Now, 2021 looks to be a pivotal year for upstart banking players. This year, Google will launch its much-anticipated bank accounts through an offering dubbed Google Plex. These […]
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How user research is helping Skyscanner combat an uncertain travel climate
Oli Mival, Director of User Research at Skyscanner, explains how the brand used user insight and testing to stay ahead of quickly shifting trends in travel.
Customer experience trends in 2021: What do the experts predict?
It’s that time of year again, when we turn to the experts for their predictions about what will occur in the next 12 months.
Death of the PDF? Not quite, but it’s great news for accessibility
Danny Bluestone, CEO of UX-driven digital transformation agency Cyber-Duck, highlights some key considerations for web designers and content producers after the UK government updated its content design guidance for open formats.
Stats roundup: the impact of Covid-19 on ecommerce
The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
Ecommerce trends in 2021: What do the experts predict?
It’s been a major year for ecommerce, as consumers shifted their spend online due to retail closures. But what will happen on the back of huge acceleration in the industry? We spoke to the experts to find out what they think is in store for ecommerce in 2021. And if you want to hear more […]
How Vistaprint built a masks ecommerce experience in two weeks
Emily Shirley, GM at Vistaprint UK and Ireland, talks about how Vistaprint was able to get a brand new masks offering online in just two weeks, and what the company learned from moving fast and breaking its internal ‘rules’.
What headless commerce means for marketers and CX
Mudit Jaju, Wavemaker’s Global Head of Ecommerce, explains the role of headless architecture and its importance in social commerce and multichannel content production.
Data and analytics trends in 2021: How will strategy evolve in the wake of Covid-19?
How will data, its role in advertising and marketing, and the relationship that businesses have with it evolve in 2021?
Data trends in 2021: the expert view on cookies
As we look ahead to 2021, the advertising industry’s attention is turning once again to a world without cookie-based measurement and targeting. How should the industry adapt, and what trends will come to the fore? We asked some experts in data and advertising for their predictions.
Nestlé’s Global Data and Analytics Manager on the fundamentals of data strategy
A robust, data-driven ecommerce strategy has become ever more crucial to brands over the past decade as they try to navigate a market that is turning increasingly to digital channels.
What is predictive analytics and what are its main uses for marketers?
Increasingly, marketers are embracing the opportunities that artificial intelligence affords by processing data at scale to make better decisions.
Digital Transformation Monthly – 2020 in Review
1. Introduction A survey of more than 2,500 global enterprise leaders conducted by Twilio in June 2020 found that 97% believe the Covid-19 pandemic has sped up digital transformation at their company.[1] Of these, 68% believed that Covid-19 had sped up digital transformation “a great deal”, while 29% said it had sped up “somewhat”. For […]
Brand Purpose Best Practice Guide
1. Introduction The concept of ‘brand purpose’ is not new, but as consumers want more than a transactional relationship with the brands they buy from, it remains high on the agenda for companies. Research continues to show that consumers are assessing what a brand says and does. They see brand purpose as an important factor […]
Digital advertising: which trends will dominate 2021?
From the increased prominence of digital and programmatic to an emphasis on advertising flexibility, resilience and agility, here are some themes that our experts believe will define advertising in 2021.
Eve Sleep’s CEO on what big brands can learn from a DTC scaleup (and vice versa)
At Econsultancy Live, Eve Sleep CEO Cheryl Calverley spoke to Econsultancy founder Ashley Friedlein about what retailers and big corporations can learn from the D2C model.
Search trends: how will search marketing and SEO evolve in 2021?
2020 has been an eventful year for SEO practitioners, PPC specialists and anyone working in the field of search marketing.
How agencies can slay the content spaghetti dragon and grow in 2021
What is content orchestration? And how can it help agency business models?
Five content strategy trends for the second half of 2020
What are the content marketing trends that will dominate the second half of 2020? Lizzy Hillier looks at five overarching trends for content that have emerged in the midst of the coronavirus crisis.
Social media trends in 2021: What do the experts predict?
Nobody could have predicted the surge in social media usage throughout 2020, as consumers turned to social platforms in order to stay connected (and entertained) during the pandemic.
The new rules of social media marketing in 2021
We stand on the brink of a much-anticipated new year. Vaccines are rolling out, positive change is inching forward in areas of racial equality and climate action, and it’s fair to say that most people are feeling cautiously optimistic about 2021. For marketers, 2021 planning will look a little different than in previous years. While […]
Four trends that show how influencer marketing has evolved in 2020
The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals.
inRiver and Ethan Allen on the rise of social shopping, UGC and AR
Agility, scalability and innovation were identified at a recent Econsultancy webinar as vital for online retailers seeking to take advantage of a huge surge in digital shopping.
A day in the life of… Hannah Herlihy Lowe, Head of Customer Success at Conjura
Hannah Herlihy-Lowe is the Head of Customer Success at ecommerce and marketing data specialists, Conjura. We caught up with Hannah to find out more about her role and typical day.
10 brands getting creative with GIFs and looping video on Instagram
The GIF is still seeing a surge in popularity with the rise of emojis, memes and stickers. And while its cousin, short-form video, is having its time in the spotlight thanks to the rise of TikTok, GIFs remain nonetheless a very viable and popular alternative for brands looking to quickly convey messages.
How agencies can slay the content spaghetti dragon and grow in 2021
What is content orchestration? And how can it help agency business models?
The new rules of social media marketing in 2021
We stand on the brink of a much-anticipated new year. Vaccines are rolling out, positive change is inching forward in areas of racial equality and climate action, and it’s fair to say that most people are feeling cautiously optimistic about 2021. For marketers, 2021 planning will look a little different than in previous years. While […]
Attribution: ‘Stitching’ sessions together gives a unified view on ad spend across Facebook and Google
Machine learning can unravel customer journeys and unify data hidden in silos to finally give marketers clearer vision on how to optimise ad spend.
