Quick Guide to AI, Machine Learning and Predictive Analytics
This quick guide provides an introduction to AI, machine learning and data analytics and explores their potential applications across the customer lifecycle. It outlines how marketers can build a solid data strategy from initial assessment to governance and oversight.
Thursday, BeReal, & Anyone: Authenticity-focused apps aim to redefine user behaviour on social
A number of new social apps are designed to limit usage and encourage authentic interaction. Is this a new era for social?
‘The customer is at the heart of our thinking’: Behind the transformation of Specsavers’ customer experience
At Econsultancy Live: CX 2022, Specsavers Group CRM and Analytics Director Tina Christison sat down with Econsultancy’s Steffan Aquarone to share how Specsavers’ approach to the customer has evolved.
AppsFlyer’s Adam Smart on how marketers should adapt to a changing mobile landscape
Adam Smart is Director of Product, Gaming at AppsFlyer – the mobile marketing analytics and attribution platform. I chatted with Adam to find out more about his role, plus his opinion on growing ad formats, data measurement, and user privacy. Tell us about your role, and how it fits into the wider company? In 2020, […]
Content Marketing Best Practice Guide
Content plays a vital part in any brand’s marketing strategy, supporting business objectives at every stage of the purchase funnel. This report provides best practice guidance on building an effective content marketing strategy to enable brands to engage audiences in creative ways that promote authenticity and trust.
Demystifying non-linear retail search journeys with behavioural economics
Are you using behavioural economics nudges to guide users through the “messy middle”?
Agent Provocateur’s new website increases conversion rate by 34%
The lingerie retailer partnered with Tom&Co to migrate to a more advanced platform to better manage the brand’s increased internationalisation.
Katy Lindemann on CX transformation: employees are central characters, not supporting cast
Speaking at Econsultancy Live: CX 2022, Grey Consulting’s Katy Lindemann suggests that the past couple of years has seen a shift in the way companies think about company culture and transformation projects.
Influencer Marketing Best Practice Guide
Influencer marketing is a rapidly growing industry, enabling brands to engage audiences in creative ways that promote authenticity and trust. This report provides tools, frameworks and best practice guidance for organisations looking to incorporate influencer partnerships into their broader marketing mix, with industry expertise and case studies to help apply the learning.
SEO Best Practice: International SEO
This report looks at how businesses can successfully launch into new markets by optimising their international web presence, from choosing a domain strategy to language considerations and content localisation.
Quick Guide to AI, Machine Learning and Predictive Analytics
This quick guide provides an introduction to AI, machine learning and data analytics and explores their potential applications across the customer lifecycle. It outlines how marketers can build a solid data strategy from initial assessment to governance and oversight.
Content Marketing Best Practice Guide
Content plays a vital part in any brand’s marketing strategy, supporting business objectives at every stage of the purchase funnel. This report provides best practice guidance on building an effective content marketing strategy to enable brands to engage audiences in creative ways that promote authenticity and trust.
US healthcare provider boosts traffic and trust levels with healthcare support website
Northwell Health partnered with Revmade to create a research-based, health and wellbeing online resource which positioned the brand as a trusted health ally
Chinese ice tea brand engages younger audiences with user-generated social media karaoke campaign
KangShiFu partnered with Mindshare to launch a nationwide family song challenge which helped Generation Z reconnect with the brand and boosted sales.
Wealth accumulation firm uses split-testing to optimise LinkedIn messaging
Killik worked with digital agency Receptional to reach its niche audience more effectively through targeted messaging and via a LinkedIn advertising campaign, increasing conversion rate while lowering its cost per lead.
Advertising
Get to grips with the crackdown on third-party cookies, learn more about programmatic, and explore reports, articles and case studies.
B2B
All our trends, predictions and best practice in B2B marketing.
Content
The latest on content strategy and management, creative and copywriting. Including Econsultancy’s Best Practice Guides for B2C and B2B.
Customer Experience
Customer journey mapping, omnichannel, user experience, personalisation – find it all here.
Data and Analytics
Econsultancy’s reports and articles on data and analytics, measurement and optimisation, customer retention, and working with data teams.
Digital Transformation
Keep up to date with digitisation case studies and the latest in agile thinking.
Ecommerce
From D2C to CRO, Amazon to Click-and-Collect, explore all Econsultancy’s resources, including the Ecommerce Best Practice Guide.
Email and CRM
Reports, articles, case studies and webinars on email, automation and CRM.
Innovation and Trends
Get the latest trends in digital, marketing and ecommerce.
People and Skills
Take the Digital Skills Index, or read our reports on leadership, change and how marketers learn.
Search Marketing
Econsultancy’s extensive SEO and PPC Best Practice Guides and articles are a one-stop shop for the search marketer.
Social
From influencer marketing to social customer service, explore our webinars, reports and insights.
Demystifying non-linear retail search journeys with behavioural economics
Are you using behavioural economics nudges to guide users through the “messy middle”?
CX research needs to be BAU if it’s as important as Marketing says it is
Human insight is in high demand and customer experience is being prioritised, but this hasn’t yet translated into consistent execution of research.
Ecommerce brands grappling with sustainability challenges have an opportunity to stand out
Consumer concerns about the climate crisis show no sign of abating. Indeed, since 2018, Britons have increasingly listed the environment as a top-three issue facing the country. This peaked at 40% of the UK population during 2021’s COP-26 summit (a 400% rise on early 2018) according to YouGov. It’s no wonder that so many brands […]
An overview of the third-party cookie crackdown
In March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed in January 2020, to remove support for third-party tracking cookies in Chrome from 2022, and contained further details about how it plans […]
What is design thinking?
When people talk about ‘design thinking’ nowadays, they are referring to a specific definition: a methodology and organisational approach to solving problems and building products. Design thinking is about bringing these tried-and-tested methodologies to a wider audience and wider stakeholders across the organisation. Over the past few years, ‘design thinking’ has gone from being an […]
A marketer’s guide to China’s key social media and ecommerce trends
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
