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Digital Transformation Monthly – April 2021

1. Introduction Each month, Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories arising from sectors including retail and grocery, healthcare, travel, and finance. In April, as the UK and much of the rest of the globe prepares itself for the easing of lockdown restrictions, we take a look at how retailers including […]

Latest reports

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Optimising Marketing Spend Best Practice Guide

1. Introduction Whether marketers are leading a startup, working in a sector where margins are thin or budgets are traditionally tight, or if a brand or business has had its budget revised or downgraded, they can apply the principles and strategies for managing limited budgets, which have a degree of universality. During the Covid-19 pandemic, […]

An overview of the third-party cookie crackdown

In March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed in January 2020, to remove support for third-party tracking cookies in Chrome from 2022, and contained further details about how it plans […]

3d render, glowing rings, round lines, tunnel, neon lights, abstract background, circles, red blue spectrum, virtual reality, vibrant colors, laser show

Digital Transformation Monthly – April 2021

1. Introduction Each month, Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories arising from sectors including retail and grocery, healthcare, travel, and finance. In April, as the UK and much of the rest of the globe prepares itself for the easing of lockdown restrictions, we take a look at how retailers including […]

Customer Experience

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14 examples of digital technology in retail stores

After the shock of the coronavirus on brick-and-mortar retail, stores have to work harder than ever to compete with each other, and with consumers’ increased appetite for ecommerce. One way of doing this is to use technology to create immersive experiences that will encourage consumers back in-store as the world reopens.

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Why 2021 is a make or break year for challenger banks

Challenger banks have disrupted the banking industry, and the number of consumers flocking to digital financial services grew in 2020 in part due to the ongoing pandemic. Now, 2021 looks to be a pivotal year for upstart banking players. This year, Google will launch its much-anticipated bank accounts through an offering dubbed Google Plex. These […]

Ecommerce

Subscription models to retail media: How is ecommerce changing right now?

The events of 2020 have fundamentally changed the course of ecommerce. So, what can marketers and brands expect over the coming 12 months? Our own Richard Robinson, Managing Director of Xeim Engage, asked the following panel of experts at eCommerce Expo 2021 for their opinions: Cassandra Stevens – Global Commerce Lead at Publicis Commerce Simon […]

Data and Analytics

Piggy bank on purple background with yellow circle.

Optimising Marketing Spend Best Practice Guide

1. Introduction Whether marketers are leading a startup, working in a sector where margins are thin or budgets are traditionally tight, or if a brand or business has had its budget revised or downgraded, they can apply the principles and strategies for managing limited budgets, which have a degree of universality. During the Covid-19 pandemic, […]

An overview of the third-party cookie crackdown

In March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed in January 2020, to remove support for third-party tracking cookies in Chrome from 2022, and contained further details about how it plans […]

Latest webinars

Strategy

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Digital Transformation Monthly – March 2021

1. Introduction For retailers, the continued shift to online shopping is driving the development of new products and technological innovation. This edition of Digital Transformation Monthly covers just two prime examples; Nestlé’s expansion of its ecommerce portfolio through the acquisition of SimplyCook, and Gap’s investment in a new $140m distribution centre to aid online fulfilment. […]

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Quick Guide to Learning from Digital Disruptors

1. Introduction Why is a disruptive strategy and culture increasingly valuable in an uncertain business climate? What can marketers learn from disruptive thinking and innovative techniques to help deliver their own objectives? This quick version of Econsultancy’s Learning from Digital Disruptors Best Practice Guide covers how disruptive businesses operate, their strategies for success, and their […]

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Ashley Friedlein’s digital & marketing trends 2021

For the last 10 years I’ve picked out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead. I recommend you also look through Econsultancy’s Trends Hub for our experts’ predictions around digital marketing disciplines like data and analytics, customer experience, ecommerce, […]

Content

Social

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Social CX and Customer Service Best Practice Guide

1. Introduction The rise in both the number and popularity of social media channels in recent years has fuelled a parallel increase in customer expectations. The ‘always on’ nature of social media, coupled with its public forum nature, means consumers and audiences – in B2C and B2B spaces alike – expect to be able to […]

10 brands getting creative with GIFs and looping video on Instagram

The GIF is still seeing a surge in popularity with the rise of emojis, memes and stickers. And while its cousin, short-form video, is having its time in the spotlight thanks to the rise of TikTok, GIFs remain nonetheless a very viable and popular alternative for brands looking to quickly convey messages.

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