The Future of Marketing
Bringing together the survey results from over 900 marketing professionals, Econsultancy’s annual Future of Marketing report looks at the trends shaping the industry and marketers’ priorities over the next two years, after a period of unprecedented global change.
Webinar, Oct 27th, 3pm BST: The Future of Marketing
October 27th, 2021 | 2:00pm BST | 9:00am EST
“A free cup of coffee isn’t going to cut it anymore”: LoyaltyLion CEO on loyalty schemes
Charlie Casey is the co-founder and CEO of Loyalty Lion – a customer loyalty and engagement platform for fast-growth ecommerce merchants. We caught up with him to ask all things ‘loyalty’, such as how ecommerce brands can retain customers post-pandemic, what successful loyalty schemes look like today and why a certain brand has captured his […]
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Stats roundup: the impact of Covid-19 on ecommerce
The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
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How KFC became Marketing Week’s Brand of the Year
On Monday, KFC was awarded Brand of the Year in the Marketing Week Masters, beating off competition from brands such as Asos and Channel 4.
Airship’s Patrick Mareuil on mobile customer engagement strategies: “third-party data will only get more scarce”
Patrick Mareuil is Managing Director EMEA at Airship. We chat to him about privacy, how to optimise app experiences, and what marketers need to do differently in the months ahead.
What does the future of personalisation look like?
It feels as though ecommerce commentators have been banging the drum for the ‘personalisation boom’ for years now – but could 2022 be the year that meaningful personalisation in retail becomes the norm?
Gousto CMO: We’re “a data business that loves food”
At September’s Ecommerce Expo, Gousto CMO Tom Wallis led a session outlining the ways data helped upgrade Gousto to ‘Unicorn’ status in 2020, and how the brand will sustain its growth and appeal post-pandemic.
A marketer’s guide to China’s key social media and ecommerce trends
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
Quick Guide to Gamification Marketing
This quick guide gives marketers an introduction to gamification techniques, helping them decide how and when to use them and ensuring they fit a brand’s strategy and overall marketing goals.
Data-driven Marketing Best Practice Guide
A best practice guide providing marketers with a pragmatic guide to data-driven marketing, covering the essential areas and setting out key strategies, methods and guidance that can support best-in-class execution.
The Future of Ecommerce
A content hub bringing you the latest from Econsultancy and our Econsultancy Live partners, examining how businesses can make ecommerce convenient, engaging, sustainable and profitable.
Yorkshire furniture showroom outranks international competitors with new SEO strategy
Partnering with The SEO Works, House of Oak boosted online revenue by 557% and outranked global brands for ‘Oak Furniture’ with its organic search marketing campaign.
Yogamatters improves global ecommerce site to generate 29% more revenue
The yoga supplies brand partnered with digital agency Venture Stream to overhaul its digital platform and increased visitors, sales and organic search visibility.
Clearing Monitor tool optimises Google Ad spend for City, University of London during Clearing 2020
Designed by digital agency Anything is Possible to avoid runaway price inflation during a peak period for Search, Clearing Monitor decreased CPC on key Clearing head terms by 13.2% while increasing conversion rates on the same terms by 30%.
Webinar: Implementing a CX Strategy
Drawing on Econsultancy’s new report on best practice in Implementing CX Strategy, this webinar covers the changing context for CX and CX Strategy best practice, as well as resourcing and trends.
Webinar: Ecommerce Trends
Discussing key trends and insights from Econsultancy’s Ecommerce Trends report and Third-party Marketplaces Best Practice Guide, this webinar also examines the evolution in online consumer behaviour, developments in social commerce, and other related topics.
Webinar: Building a Digital Culture
A webinar covering practical ways that marketers and leaders can amplify and support the behaviours and approaches that can ensure their team culture is fit for purpose for a fast-moving, digital-empowered world.
Advertising
Get to grips with the crackdown on third-party cookies, learn more about programmatic, and explore reports, articles and case studies.
B2B
All our trends, predictions and best practice in B2B marketing.
Content
The latest on content strategy and management, creative and copywriting. Including Econsultancy’s Best Practice Guides for B2C and B2B.
Customer Experience
Customer journey mapping, omnichannel, user experience, personalisation – find it all here.
Data and Analytics
Econsultancy’s reports and articles on data and analytics, measurement and optimisation, customer retention, and working with data teams.
Digital Transformation
Keep up to date with digitisation case studies and the latest in agile thinking.
Ecommerce
From D2C to CRO, Amazon to Click-and-Collect, explore all Econsultancy’s resources, including the Ecommerce Best Practice Guide.
Email and CRM
Reports, articles, case studies and webinars on email, automation and CRM.
Innovation and Trends
Get the latest trends in digital, marketing and ecommerce.
People and Skills
Take the Digital Skills Index, or read our reports on leadership, change and how marketers learn.
Search Marketing
Econsultancy’s extensive SEO and PPC Best Practice Guides and articles are a one-stop shop for the search marketer.
Social
From influencer marketing to social customer service, explore our webinars, reports and insights.
Hubspot’s CEO on leadership traits and ‘the rise of modern CRM’
Today we’re speaking to the newly-appointed CEO of Hubspot, Yamini Rangan. She discusses her new role, the importance of authentic leadership, and the future of CX. How do you maintain an effective work/life balance? These days, work-life balance may seem like a challenging feat. Work-from-home burnout is a reality, and that’s why it’s so essential […]
Ogury’s Raphael Rodier on motivation, work-life balance, and creating amazing brand experiences
Today’s ‘Day in the Life’ features Raphael Rodier, who is the Global Chief Revenue Officer at mobile brand advertising company Ogury. We chat with Raphael about his career journey so far, what motivates him most, and how brands can continue to create stand-out experiences in a cookieless world. Please describe your job… what do you […]
Wulfric Light-Wilkinson, GM EMEA of Wunderkind, on performance marketing beyond the third-party cookie
Wulfric Light-Wilkinson is General Manager EMEA at performance marketing engine Wunderkind. We chatted with Wulfric about how Wunderkind has managed to grow through the pandemic, how performance marketers can adapt to the phasing out of third-party cookies, and the biggest upcoming opportunities for the company. Tell us about your role – what does a typical […]
