Coronavirus: What’s changed for retailers a week on?
Last week, I wrote about how the retail industry is being impacted by the current coronavirus outbreak.
How can brands connect with increasingly digital consumers in the age of privacy?
The COVID-19 coronavirus pandemic may be wreaking havoc through our healthcare systems, financial markets, social structures and daily lives. But it’s also leading to a massive and abrupt surge in digitalisation as consumers, families and communities take up digital services and form new habits to lead their lives and stay in touch online.
The gender gap in marketing: pay, benefits, overtime and happiness
The content of this briefing is taken from Econsultancy’s Career and Salary Survey Report 2020, produced in association with Marketing Week. First launched in 2015, this annual report is the industry’s most in-depth census of marketing careers and salaries in the UK, presenting a robust look at workplace trends and the experiences of marketers. This briefing […]
How travel and tourism brands are reacting to coronavirus
The travel industry has been tremendously affected by the ongoing coronavirus pandemic.
Coronavirus: How are sports brands responding on social media?
Many sectors have been heavily impacted by the global coronavirus pandemic and the sports industry has arguably seen as many high-profile disruptions, cancelations and suspensions as any other.
Organisational Structures and Resourcing Best Practice Guide
1. Introduction Econsultancy has been conducting research into digital marketing resourcing and structures for almost 10 years. This report is the fourth iteration of this research and represents a major update on the 2015 Digital Marketing: Organisational Structures and Resourcing Best Practice Guide. There have been some fundamental shifts in approaches to resourcing since then […]
Coronavirus email comms: do’s and don’ts
Consumers are receiving email on a level unseen since GDPR as brands and businesses race to reassure them over the unfolding situation with coronavirus and pre-empt any concerns that they might have.
Stats roundup: coronavirus impact on marketing, ecommerce & advertising
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
How brands are encouraging social distancing
It’s a tricky time to be a brand on social media, with most figuring out how to acknowledge the current pandemic.
Marketers concerned about impact of remote working on creativity & performance management: study
In the UK, many employees are coming to the end of their first full week of remote work, while in the United States and other areas of the world, some have been working remotely for the better part of the month.
WFH: Marketers believe collaboration will suffer most in a distributed work environment
As organisations increasingly shift to remote working to prevent the increasing spread of coronavirus (COVID-19), a survey of more than 2,200 marketers conducted by Econsultancy and Marketing Week has revealed how marketers feel distributed working will affect their professional activities.
10 collaboration tools marketers should consider using
A marketer’s job is far from straightforward.
How Glossier sets the bar for social proof in ecommerce
Ratings and reviews are a hugely important tool for brands of all kinds.
Four factors behind the success of Stitch Fix
Stitch Fix is an online personal styling service that sends a curated selection of clothing and accessories to customers, using a mix of machine learning and human selection.
How eight ecommerce websites make product recommendations on the ‘add to basket’ page
Product recommendations can be a highly effective way for ecommerce websites to boost discovery, and to drive higher average order value.
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Six impactful examples of ecommerce USP bars
What is it about your brand or business that makes it unique? Why should a customer shop with your brand and not a competitor?
How can brands connect with increasingly digital consumers in the age of privacy?
The COVID-19 coronavirus pandemic may be wreaking havoc through our healthcare systems, financial markets, social structures and daily lives. But it’s also leading to a massive and abrupt surge in digitalisation as consumers, families and communities take up digital services and form new habits to lead their lives and stay in touch online.
Coronavirus: how travel and hospitality brands should respond
The travel and hospitality industries are reeling as coronavirus (COVID-19) spreads around the world. By some estimates, the coronavirus that is on the brink of reaching pandemic status could result in tens of billions of dollars in losses for airlines, hotels and other tourism-related businesses.
Why marketing needs to align with other functions to deliver on customer experience
Across the marketing industry, the customer experience is more of a focus than ever before. Thanks to companies like Amazon, Netflix and Spotify establishing themselves as market leaders by creating a seemingly effortless customer experience – personalised, tailored and intuitive – the bar (and customers’ expectations) has been set for any other company that wants to do business in 2020.
How digital is shaping customer experiences for FMCG brands
FMCG brands have historically generated the lion’s share of their sales offline, with consumers typically buying their groceries, toiletries, and other consumables from supermarkets or third-party retail stores. In recent years, however, the rise of digital technologies has resulted in changing consumer expectations, and a greater demand for convenience, better brand relationships, and an omni-channel […]
Global measurement frameworks don’t reflect local brand strategies – so what’s the alternative?
With digital ad spend of $333.25 billion in 2019, and a predicted increase of $51.71 billion in 2020, a company’s ability to accurately measure, optimize and understand the impact of digital marketing is ranking high on the priority list.
28% of ‘CX leaders’ are planning to invest in AI in 2020
According to Econsultancy’s Experience Index: 2020 Digital Trends report, in association with Adobe, the gap between CX leaders and mainstream organisations is becoming increasingly evident, with leaders “having advanced customer experience management in place that’s aligned across strategy and technology.”
An introduction to the third-party cookie crackdown
Over the past year, the marketing and advertising industry has been abuzz with talk of a ‘cookiepocalypse’.
A day in the life of… Mark Douthwaite, AI Engineer at Peak
Mark Douthwaite is an AI engineer at Peak, a start-up which works within retail and ecommerce, adapting AI to solve supply chain issues with the likes of ASOS, Footasylum, Fred Perry and Morrisons. So, let’s hear what Douthwaite does every day, and see if he can cut through the hype and explain the true power […]
Coronavirus: How are sports brands responding on social media?
Many sectors have been heavily impacted by the global coronavirus pandemic and the sports industry has arguably seen as many high-profile disruptions, cancelations and suspensions as any other.
Four brands partnering with influencers for purpose-driven marketing
Purpose-driven marketing has become an increasing priority for brands over the past year or so, driven by the wider consumer desire for change.
The best social media stories & campaigns from February 2020
For February’s social media roundup, we’ve got campaigns from Burger King, Yorkshire Tea, and Tesco as well as your usual dose of platform news. Don’t forget to browse our social media reports and articles, or why not take some training and attend our Fast Track Paid Social course. Tesco releases its #SkinTonePlasters UK retail giant […]
How do brands use social listening tools?
The average person reportedly spends one hour and 50 minutes on social media per day.
Ratings and Reviews Best Practice Guide
1. Introduction Customer centricity is at the heart of any successful business today. Digital has empowered consumers in numerous ways, giving them greater choice and convenience when they shop, but also offering a platform for them to share their views at the touch of a button. There are a host of platforms enabling consumers to […]
13 stats that show how content marketing is changing
Since the advent of the world wide web, what we think of as “content” has changed dramatically.
How Who Gives a Crap built a loyal following through feel-good branding and a commitment to CX
Chances are you haven’t thought much about the ethical and environmental impact of your toilet paper. But if you have, would you be willing to pay more for toilet paper that has a positive impact on the environment and contributes towards social good?
How Away has built a travel brand through storytelling
Luggage retailer Away has carved out its own niche within the luggage industry over the past few years.
A day in the life of… Paul Sampson, co-founder and CEO of Lickd
Paul Sampson is the CEO and co-founder of Lickd, a digital platform that licenses music to YouTube content creators.
How is coronavirus impacting the financial sector – and how are brands responding?
The effects of the ongoing coronavirus crisis are being felt in almost every sector. From retail and consumer packaged goods to entertainment, sports, and of course travel and leisure, every sector is being impacted in a different way and is facing down its own unique challenges.
A day in the life of… Matt Connelly, CEO and Founder at ihateironing
Matt Connelly is the CEO and founder of ihateironing, a dry cleaning and laundry delivery service.