The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
Oli Mival, Director of User Research at Skyscanner, explains how the brand used user insight and testing to stay ahead of quickly shifting trends in travel.
Social media campaigns play a key role for charities in building awareness, generating engagement, and crucially, helping to raise funds.
For the last 10 years I’ve picked out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead. I recommend you also look through Econsultancy’s Trends Hub for our experts’ predictions around digital marketing disciplines like data and analytics, customer experience, ecommerce, […]
1. Introduction With so many organisations having embarked on digital transformation programmes, and with rapidly changing competitive environments, the need for marketers to understand how to manage change and complexity has never been greater. The impact of technology and the growing complexity in channels, formats and touchpoints have all fundamentally changed the function and practice […]
Challenger banks have disrupted the banking industry, and the number of consumers flocking to digital financial services grew in 2020 in part due to the ongoing pandemic. Now, 2021 looks to be a pivotal year for upstart banking players. This year, Google will launch its much-anticipated bank accounts through an offering dubbed Google Plex. These […]
Chris Pitt, Managing Director of Vertical Leap, explains the value of search data when responding to continued market uncertainty in 2021.
1. Introduction A survey of more than 2,500 global enterprise leaders conducted by Twilio in June 2020 found that 97% believe the Covid-19 pandemic has sped up digital transformation at their company.[1] Of these, 68% believed that Covid-19 had sped up digital transformation “a great deal”, while 29% said it had sped up “somewhat”. For […]
Danny Bluestone, CEO of UX-driven digital transformation agency Cyber-Duck, highlights some key considerations for web designers and content producers after the UK government updated its content design guidance for open formats.
1. Introduction The following report summarises the key changes in search since 2016. Changes to SEO have come thick and fast since then, and show no sign of slowing. One thing that has not changed since the last iteration of this report is Google’s dominance over the English speaking and European markets, and so this […]
1. Introduction The concept of ‘brand purpose’ is not new, but as consumers want more than a transactional relationship with the brands they buy from, it remains high on the agenda for companies. Research continues to show that consumers are assessing what a brand says and does. They see brand purpose as an important factor […]
1. Introduction A survey of more than 2,500 global enterprise leaders conducted by Twilio in June 2020 found that 97% believe the Covid-19 pandemic has sped up digital transformation at their company.[1] Of these, 68% believed that Covid-19 had sped up digital transformation “a great deal”, while 29% said it had sped up “somewhat”. For […]
1. Introduction At the heart of all marketing measurement and analytics is data. The significance of data and its relationship with business success has become a key theme of seemingly every commentary, report or conference over the past few years. Becoming ‘data driven’ – using data to make smarter, quicker decisions and just understand more […]
Challenger banks have disrupted the banking industry, and the number of consumers flocking to digital financial services grew in 2020 in part due to the ongoing pandemic. Now, 2021 looks to be a pivotal year for upstart banking players. This year, Google will launch its much-anticipated bank accounts through an offering dubbed Google Plex. These […]
Oli Mival, Director of User Research at Skyscanner, explains how the brand used user insight and testing to stay ahead of quickly shifting trends in travel.
It’s that time of year again, when we turn to the experts for their predictions about what will occur in the next 12 months.
Danny Bluestone, CEO of UX-driven digital transformation agency Cyber-Duck, highlights some key considerations for web designers and content producers after the UK government updated its content design guidance for open formats.
The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
It’s been a major year for ecommerce, as consumers shifted their spend online due to retail closures. But what will happen on the back of huge acceleration in the industry? We spoke to the experts to find out what they think is in store for ecommerce in 2021. And if you want to hear more […]
Emily Shirley, GM at Vistaprint UK and Ireland, talks about how Vistaprint was able to get a brand new masks offering online in just two weeks, and what the company learned from moving fast and breaking its internal ‘rules’.
Mudit Jaju, Wavemaker’s Global Head of Ecommerce, explains the role of headless architecture and its importance in social commerce and multichannel content production.
How will data, its role in advertising and marketing, and the relationship that businesses have with it evolve in 2021?
As we look ahead to 2021, the advertising industry’s attention is turning once again to a world without cookie-based measurement and targeting. How should the industry adapt, and what trends will come to the fore? We asked some experts in data and advertising for their predictions.
A robust, data-driven ecommerce strategy has become ever more crucial to brands over the past decade as they try to navigate a market that is turning increasingly to digital channels.
Increasingly, marketers are embracing the opportunities that artificial intelligence affords by processing data at scale to make better decisions.
1. Introduction A survey of more than 2,500 global enterprise leaders conducted by Twilio in June 2020 found that 97% believe the Covid-19 pandemic has sped up digital transformation at their company.[1] Of these, 68% believed that Covid-19 had sped up digital transformation “a great deal”, while 29% said it had sped up “somewhat”. For […]
1. Introduction The concept of ‘brand purpose’ is not new, but as consumers want more than a transactional relationship with the brands they buy from, it remains high on the agenda for companies. Research continues to show that consumers are assessing what a brand says and does. They see brand purpose as an important factor […]
From the increased prominence of digital and programmatic to an emphasis on advertising flexibility, resilience and agility, here are some themes that our experts believe will define advertising in 2021.
At Econsultancy Live, Eve Sleep CEO Cheryl Calverley spoke to Econsultancy founder Ashley Friedlein about what retailers and big corporations can learn from the D2C model.
2020 has been an eventful year for SEO practitioners, PPC specialists and anyone working in the field of search marketing.
What is content orchestration? And how can it help agency business models?
What are the content marketing trends that will dominate the second half of 2020? Lizzy Hillier looks at five overarching trends for content that have emerged in the midst of the coronavirus crisis.
Nobody could have predicted the surge in social media usage throughout 2020, as consumers turned to social platforms in order to stay connected (and entertained) during the pandemic.
We stand on the brink of a much-anticipated new year. Vaccines are rolling out, positive change is inching forward in areas of racial equality and climate action, and it’s fair to say that most people are feeling cautiously optimistic about 2021. For marketers, 2021 planning will look a little different than in previous years. While […]
The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals.
Chris Soames is CEO of marketing agency HOME. We caught up with Chris to find out more about his role, and how it has been impacted by Covid-19.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Today’s ‘Day in the Life’ features Gareth Davies, CEO of Leagas Delaney. Davies discusses life in a global creative agency, as well as his predictions on the future of consumer behaviour due to Covid-19.
What is content orchestration? And how can it help agency business models?
We stand on the brink of a much-anticipated new year. Vaccines are rolling out, positive change is inching forward in areas of racial equality and climate action, and it’s fair to say that most people are feeling cautiously optimistic about 2021. For marketers, 2021 planning will look a little different than in previous years. While […]
Machine learning can unravel customer journeys and unify data hidden in silos to finally give marketers clearer vision on how to optimise ad spend.
