Best Practice Research
Over 500 reports, case studies and how-to guides written by industry experts and practitioners, covering strategy, planning and execution.
Skills Assessment
In-depth and detailed skills assessments, benchmarking, and measurement of impact.
On-Demand Online Training
Over 300 online specialist courses in digital marketing and ecommerce, delivered through the Econsultancy Skills Cloud™
Training for Teams
Expert-led digital marketing and ecommerce training, delivered in person and online.
Trends Analysis
Daily analysis of new developments, connecting with peers and inspiring insights.
Ecommerce Best Practice Bundle
Econsultancy’s Ecommerce bundle consists of four reports that set out a comprehensive blueprint for businesses looking to update their existing ecommerce offering or develop a new proposition. It covers strategy and operations, generating demand, converting demand and measurement.
Digital Transformation Monthly: Grocery Tech and the In-Store Experience
November’s edition of Digital Transformation Monthly takes a close look at the trends redefining how consumers engage and shop with grocery and FMCG brands, including shelf-edge technology, retail media, digital loyalty schemes, and checkout-free shopping.
Social Commerce Best Practice Guide
As social commerce continues to evolve, it has become an essential part of how many brands do business online. This best practice guide looks at developing a selling strategy across each of the major platforms, including influencer marketing and emerging trends within the space.
Social Quarterly: Q4 2022
The latest trends, developments and statistics in social media. Stories this quarter include Elon Musk’s takeover of Twitter and the implications for advertisers, trend-bucking growth from Pinterest, new security features on LinkedIn and Meta’s new monetisation opportunities for creators.
From TV to short-termism? Discussing 2023 ad budgets with the attribution experts
UK advertisers are planning to cut-back on offline media in favour of digital spend, as the recession puts increased pressure on budgets. This is according to research from ISBA and Ebiquity, who surveyed 59 brand advertisers (which included three of the UK’s top 10 by spend and 11 of the UK’s top 50). Sixty nine […]
1
Getting data-driven marketing personalisation right
New research from Movable Ink shows consumers are more likely to purchase from, and stay loyal to, brands that personalise customer interactions and comms.
How FMCG brands are getting the most out of first-party data
The coronavirus pandemic has formed new consumer habits around buying fast-moving consumer goods (FMCG, also known as consumer-packaged goods or CPG). While the astronomical spike in online purchasing that was seen in the early days of the Covid-19 lockdowns (and again in late 2020 and early 2021) proved to not be permanent, many more consumers […]
The ethics of AI writing and the need for a ‘human in the loop’
With AI-generated writing, imagery and even video becoming available in increasingly high quality, how can marketers ensure responsible use of these tools? ContentBot founder Nick Duncan talks AI, ethics, and the need for a “human in the loop”.
Should brands be using AI copywriting in the age of the Helpful Content Update?
Google’s update means sites that use extensive automation to produce content could find themselves in the crosshairs. What does this mean for AI copywriting tools?
The contextual advertising boom: What is it, and how can brands take advantage?
In an increasingly privacy-conscious web, contextual ad targeting is having a moment. Discussion website and self-proclaimed ‘front page of the internet’, Reddit, recently announced the acquisition of Spiketrap, an audience contextualisation company. As well as further building out Reddit’s advertising offering, the move to acquire Spiketrap highlights Reddit’s intention to capitalise on advertising that matches […]
Fulfilment and delivery trends in grocery and FMCG
From order picking to last mile delivery, grocery retailers and FMCG brands are increasingly looking for ways to improve speed and efficiency in omnichannel fulfilment. With rising consumer expectations, the goal is to give customers what they want, exactly when they want it, even amid wider challenges in the supply chain. A large number of […]
What are FMCG brands doing to make sure online shoppers convert?
How FMCGs optimise their presentation and presence on the digital shelf; their online proposition and product offering; and their availability and fulfilment processes.
The increasing importance of the digital shelf for FMCG brands
What is the digital shelf? What does it mean for FMCG brands and how can they win there, including making the most of evolving retail media networks?
Outform’s Clare Cryer: Omnichannel retail brings online expectations into offline settings
Clare Cryer is Chief Growth Officer at retail technology agency Outform. I caught up with Clare to find out more about her role, as well as other topics including technology and personalisation in retail. Tell me about your role – what does a typical day look like for you? I oversee growth at Outform, so […]
Click and collect: What are the watchouts for retailers investing in omnichannel?
What operational pitfalls can prevent retailers offering a good end-to-end customer experience with click and collect? James Gurd, owner and ecommerce replatforming consultant at Digital Juggler, shares some considerations.
Beauty Pie founder Marcia Kilgore on loyalty, influencers and the lure of multichannel
Kilgore discusses the value in the brand’s membership approach, its long-form content which is less suited to influencers, and the potential for bricks-and-mortar when it becomes ‘harder to find new customers by algorithm’.
Airship’s Thomas Butta on what makes a great mobile app experience
Thomas Butta is Chief Strategy and Marketing Officer for Airship, the mobile app experience platform. We ask him what makes a great mobile app experience, and learn about why marketers should have what he calls a ‘life after download’ mindset. Tell us about your role – what does a typical day look like for you? […]
Loyalty, flexibility and ‘bleisure’: How travel brands are adapting post-pandemic
Cross-border travel reached pre-pandemic levels this March for the first time since the start of the pandemic. With people holidaying again, how are travel companies in the industry responding to changing consumer behaviour? Here’s a look at how brands are approaching the issues of sustainability, flexibility, and loyalty. IHG and Expedia refresh loyalty programs to […]
2
‘Accessibility is seen as a CSR initiative – and that needs to change’: Cyber-Duck’s Yahye Siyad on his role
Cyber-Duck’s Diversity and Accessibility Lead talks to us about the state of accessibility, common misconceptions, its place in the org and in digital transformation, and emerging tech such as the metaverse.
1
We’ve made some changes to the Econsultancy website
Changes to our top nav, homepage and several landing pages will allow members to easily access our latest content and The Econsultancy Skills Cloud™ LMS.
Charging for ecommerce returns: Can it be avoided?
How can retailers, particularly in fashion, reduce the online returns rate or mitigate the cost of postal returns?
‘Retailers need to keep looking for fresh, innovative ways to provide value to the customer’: Wunderkind’s Richard Jones
Richard Jones is the CRO of performance marketing engine Wunderkind. I recently spoke with Richard about his experiences as a two-time CEO, how brands can provide genuine value to the customer in exchange for their data, and the digital marketing trends that retailers need to keep an eye on in the near future. Tell us […]
Benchmark your team's skills
Econsultancy Digital Skills Index™
A unique methodology to identify and benchmark the capabilities of your team across nine core topics in digital marketing and ecommerce.
And accelerate their capability
The Econsultancy Skills Cloud™
The Econsultancy Skills Cloud contains over 450 online lessons, interactive videos and thousands of associated resources.
Australian online furniture retailer reverses revenue losses experienced following website migration
Luxo Living worked with Impressive to fix migration-caused issues prior to optimising the site’s crawlability, indexing and architecture.
Online healthcare service triples web traffic with ‘Cold Turkey’ content campaign
Zava worked with Third City to use humour and research-based content to engage UK men with a sensitive healthcare issue.
Web hosting company redesigns its website to increase organic traffic and boosts revenue by 185%
ScalaHosting partnered with Serpact to enhance the content of its website and increase the brand’s visibility
IRL to URL: How digital out-of-home powers more effective omnichannel campaigns
Dominic Dunne, commercial lead at Clear Channel, which runs programmatic out-of-home buying platform, LaunchPAD, outlines what ecommerce marketers need to know about this fast-growing channel.
The best customer is a repeat customer: How to keep clients engaged with personalised email
Email is a great place to start when delivering personalised experiences that offer flexibility and ROI.
1
Getting data-driven marketing personalisation right
New research from Movable Ink shows consumers are more likely to purchase from, and stay loyal to, brands that personalise customer interactions and comms.