1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations is ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote […]
According to a survey conducted by the American Association of Advertising Agencies (4As) on March 18, 43% of consumers find it reassuring to hear from brands they “know and trust” as COVID-19 pandemic spreads. And 40% want to know how companies are responding to the coronavirus pandemic, compared to just 15% who say they do […]
The digital fitness industry has boomed in the last few years.
The effects of the ongoing coronavirus crisis are being felt in almost every sector. From retail and consumer packaged goods to entertainment, sports, and of course travel and leisure, every sector is being impacted in a different way and is facing down its own unique challenges.
Columnist for Marketing Week and headliner at Festival of Marketing (both Xeim brands alongside Econsultancy), Mark Ritson will be taking part in a webinar to discuss the impact of the coronavirus pandemic on marketing.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
The Covid-19 outbreak has changed everything, and marketing is no different. But this is a time for humanity – not a marketing moment.
The travel industry has been tremendously affected by the ongoing coronavirus pandemic.
1. Introduction Econsultancy has been conducting research into digital marketing resourcing and structures for almost 10 years. This report is the fourth iteration of this research and represents a major update on the 2015 Digital Marketing: Organisational Structures and Resourcing Best Practice Guide. There have been some fundamental shifts in approaches to resourcing since then […]
In the UK, many employees are coming to the end of their first full week of remote work, while in the United States and other areas of the world, some have been working remotely for the better part of the month.
As organisations increasingly shift to remote working to prevent the increasing spread of coronavirus (COVID-19), a survey of more than 2,200 marketers conducted by Econsultancy and Marketing Week has revealed how marketers feel distributed working will affect their professional activities.
A marketer’s job is far from straightforward.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Last week, I wrote about how the retail industry is being impacted by the current coronavirus outbreak.
Product recommendations can be a highly effective way for ecommerce websites to boost discovery, and to drive higher average order value.
What is it about your brand or business that makes it unique? Why should a customer shop with your brand and not a competitor?
The travel and hospitality industries are reeling as coronavirus (COVID-19) spreads around the world. By some estimates, the coronavirus that is on the brink of reaching pandemic status could result in tens of billions of dollars in losses for airlines, hotels and other tourism-related businesses.
The effects of the ongoing coronavirus crisis are being felt in almost every sector. From retail and consumer packaged goods to entertainment, sports, and of course travel and leisure, every sector is being impacted in a different way and is facing down its own unique challenges.
The COVID-19 coronavirus pandemic may be wreaking havoc through our healthcare systems, financial markets, social structures and daily lives. But it’s also leading to a massive and abrupt surge in digitalisation as consumers, families and communities take up digital services and form new habits to lead their lives and stay in touch online.
Acknowledgements John Bernard Dexcom Marketing DirectorSteve Challouma Birds Eye Marketing DirectorRadha Davies Virgin UK Brand Development DirectorMark Evans Direct Line Managing Director, Marketing & DigitalKate Ghandi UKTV Marketing DirectorMargaret Jobling Centrica Chief Marketing OfficerAlison Jones Co-Op Chief Customer OfficerPeter Markey TSB Chief Marketing OfficerCiaran Nelson Anglian Water Director of Brand CommunicationsEllie Norman F1 Director of […]
Customer data platforms (CDPs) are quickly becoming the technology of choice for marketers looking to rationalise and consolidate their customer data to power more personalised campaigns.
With digital ad spend of $333.25 billion in 2019, and a predicted increase of $51.71 billion in 2020, a company’s ability to accurately measure, optimize and understand the impact of digital marketing is ranking high on the priority list.
According to Econsultancy’s Experience Index: 2020 Digital Trends report, in association with Adobe, the gap between CX leaders and mainstream organisations is becoming increasingly evident, with leaders “having advanced customer experience management in place that’s aligned across strategy and technology.”
Over the past year, the marketing and advertising industry has been abuzz with talk of a ‘cookiepocalypse’.
Many sectors have been heavily impacted by the global coronavirus pandemic and the sports industry has arguably seen as many high-profile disruptions, cancelations and suspensions as any other.
Purpose-driven marketing has become an increasing priority for brands over the past year or so, driven by the wider consumer desire for change.
The average person reportedly spends one hour and 50 minutes on social media per day.
1. Introduction Customer centricity is at the heart of any successful business today. Digital has empowered consumers in numerous ways, giving them greater choice and convenience when they shop, but also offering a platform for them to share their views at the touch of a button. There are a host of platforms enabling consumers to […]
Since the advent of the world wide web, what we think of as “content” has changed dramatically.
Chances are you haven’t thought much about the ethical and environmental impact of your toilet paper. But if you have, would you be willing to pay more for toilet paper that has a positive impact on the environment and contributes towards social good?
Luggage retailer Away has carved out its own niche within the luggage industry over the past few years.
A regular update from thought leaders in marketing and beyond on how to address the challenges presented by the COVID 19 pandemic.
This week’s industry figure works at amp, an audio branding agency. Karolina Namyslowski is undoubtedly the first person we have featured who plays piano, has a degree in Musicology, Music Informatics and Cultural Studies, and works in an office with a wire-haired dachshund puppy. If that’s not enticement to read on, I don’t know what is. […]
Paul Sampson is the CEO and co-founder of Lickd, a digital platform that licenses music to YouTube content creators.
