Built on the foundations of our previous, highly renowned report, Econsultancy's Email Marketing Best Practice Guide is a comprehensive document that will help you understand everything you need to know about this complex channel. At nearly 200 pages long, this guide contains lots of actionable, practical tips and best practice examples.
Written by experienced blogger, writer and consultant Neil Perkin, the Insourcing and Outsourcing: Striking the Right Balance for Digital Success report aims to determine some of the key challenges, approaches and also opportunities around the balance between insourcing and outsourcing of digital marketing capability.
The Digital Content Strategy Best Practice Guide is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, content leads, heads of UX, and content strategists. Written by experienced blogger, writer and consultant Neil Perkin, the report aims to identify best practice approaches, techniques, challenges and opportunities around digital content strategy.
Econsultancy’s Digital Cream B2B is an invitation-only roundtable event dedicated to senior client-side B2B marketers. Given the specific issues faced by B2B marketers, Digital Cream is where the industry’s ‘cream of the crop’ can discuss, learn and benchmark themselves on the latest best practice, what's working and what's not.