Six impactful examples of ecommerce USP bars
What is it about your brand or business that makes it unique? Why should a customer shop with your brand and not a competitor?
Eight effective examples of email sign up forms
Email remains one of the most effective and popular marketing channels.
28% of ‘CX leaders’ are planning to invest in AI in 2020
According to Econsultancy’s Experience Index: 2020 Digital Trends report, in association with Adobe, the gap between CX leaders and mainstream organisations is becoming increasingly evident, with leaders “having advanced customer experience management in place that’s aligned across strategy and technology.”
Numan founder Sokratis Papafloratos on how digital clinics will revolutionise men’s healthcare
With UK consumers reportedly spending over $2 billion each year on monthly subscription boxes – often built on the promise of convenience – it is a thriving market.
What do the new Ofcom proposals mean for social media marketing? We ask some social media experts
This week, the UK Government has proposed giving the Office of Communication (Ofcom) the necessary powers to regulate social media companies; specifically focusing on harmful content being posted to websites that allow the sharing of user-generated content. In a response to consultations over the Online Harms White Paper released last April, the UK government will […]
The best digital marketing stats we’ve seen this week
We’re rounding off the week with some more great stats. We’ll be covering environmental issues, paid content, influencer marketing and much more.
12 stats that show the importance of personalisation
Personalisation has been a top priority for marketers for some time now.
How to run a customer journey mapping workshop
The content of this briefing is taken from Econsultancy’s Customer Journey Mapping Best Practice Guide. This abridged version will cover: Pre-workshop Agree who attends Find a place Agree who moderates Create an agenda Include personas and hypotheses Mapping software. During workshop Successful facilitation Being the customer Teamwork Capturing conversation, Post-workshop Introduction Customer journey workshops help […]
Eight effective examples of email sign up forms
Email remains one of the most effective and popular marketing channels.
Six impactful examples of ecommerce USP bars
What is it about your brand or business that makes it unique? Why should a customer shop with your brand and not a competitor?
Alphafly made me realise I now think of Nike as a direct-to-consumer brand
Nike’s DTC ambition is no secret, but a notification on my phone about the impending release of the much-talked-about Alphafly Next% running shoe made me realise I don’t want to buy from any old retailer.
28% of ‘CX leaders’ are planning to invest in AI in 2020
According to Econsultancy’s Experience Index: 2020 Digital Trends report, in association with Adobe, the gap between CX leaders and mainstream organisations is becoming increasingly evident, with leaders “having advanced customer experience management in place that’s aligned across strategy and technology.”
An introduction to the third-party cookie crackdown
Over the past year, the marketing and advertising industry has been abuzz with talk of a ‘cookiepocalypse’.
A day in the life of… Mark Douthwaite, AI Engineer at Peak
Mark Douthwaite is an AI engineer at Peak, a start-up which works within retail and ecommerce, adapting AI to solve supply chain issues with the likes of ASOS, Footasylum, Fred Perry and Morrisons. So, let’s hear what Douthwaite does every day, and see if he can cut through the hype and explain the true power […]
To obtain first-party location data, companies need to adapt to Android 10 and iOS 13
Location data is a valuable commodity and its value is only increasing as the war on cookies intensifies and some marketers embrace it as a “cookie for the real world”.
12 stats that show the importance of personalisation
Personalisation has been a top priority for marketers for some time now.
Numan founder Sokratis Papafloratos on how digital clinics will revolutionise men’s healthcare
With UK consumers reportedly spending over $2 billion each year on monthly subscription boxes – often built on the promise of convenience – it is a thriving market.
CX leaders are significantly more likely to invest in learning: report
There are numerous benefits to investing in training and learning opportunities for your workforce while they are on the job.
How to run a customer journey mapping workshop
The content of this briefing is taken from Econsultancy’s Customer Journey Mapping Best Practice Guide. This abridged version will cover: Pre-workshop Agree who attends Find a place Agree who moderates Create an agenda Include personas and hypotheses Mapping software. During workshop Successful facilitation Being the customer Teamwork Capturing conversation, Post-workshop Introduction Customer journey workshops help […]
Digital marketing in China: What are the key trends?
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
What do the new Ofcom proposals mean for social media marketing? We ask some social media experts
This week, the UK Government has proposed giving the Office of Communication (Ofcom) the necessary powers to regulate social media companies; specifically focusing on harmful content being posted to websites that allow the sharing of user-generated content. In a response to consultations over the Online Harms White Paper released last April, the UK government will […]
How is Lush faring since shutting down its main social media channels?
Last Spring, Lush UK announced that it would be closing its corporate social media channels, explaining that it was “tired of fighting algorithms” and that it did not want to “pay to appear” in customers’ news feeds.
Why Chanel is the most influential luxury brand on social
The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.
13 stats that show how content marketing is changing
Since the advent of the world wide web, what we think of as “content” has changed dramatically.
How Who Gives a Crap built a loyal following through feel-good branding and a commitment to CX
Chances are you haven’t thought much about the ethical and environmental impact of your toilet paper. But if you have, would you be willing to pay more for toilet paper that has a positive impact on the environment and contributes towards social good?
How Away has built a travel brand through storytelling
Luggage retailer Away has carved out its own niche within the luggage industry over the past few years.
The power of native advertising for travel brands
As travel research and booking moves online, and more and more consumers find content online, native advertising is a logical choice for travel brands. In this article, we’ll look at why native advertising is so powerful in travel, and we’ll share eight tips that will help your native travel campaigns fly. Why native? – Considering […]
B2B ecommerce in 2020: From voice and predictive analytics to PWAs
Ecommerce trends are evolving rapidly and B2B is no exception. Online customers want convenience and slick experiences.
What can B2B email marketers learn from their B2C counterparts?
Email marketing has long reigned as the leading marketing channel for reaching customers across industries, and recent research indicates it will continue to do so.
B2B Content Marketing Best Practice Guide
1. Introduction ‘Content shock’[1] is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]
The six most effective PPC strategies for driving enterprise software leads
At Clicteq we’ve previously worked with some of the worlds largest enterprise software companies and along the way we’ve developed several strategies for driving more leads in the sector.
A day in the life of… Samantha Sawyer, CCO at B2B music services company 7digital
Having worked at a major city law firm, Polygram and the BBC, Samatha Sawyer now sits on the senior leadership team at 7digital, a B2B music services company. We asked Sawyer what her job entails and got the inside scoop on music licensing and digital services. Please describe your job: What do you do? I […]
A day in the life of Jean-Philippe Baert, CEO of Mention
Jean-Philippe Baert is a veteran of the martech industry now heading up a social media monitoring and publishing platform from Paris. Baert let’s us in on his daily routine and shares some of his wisdom from his time marketing to marketers. Please describe your job: What do you do? I’m the CEO of Mention, a […]
Sainsbury’s opens concept store with hyperlocal inventory, pay-by-app & eat-in options
Supermarket brand Sainsbury’s has just unveiled a new type of concept store in Mansion House, London with an emphasis on sustainability, customer centricity and hyperlocal purchasing habits.