With digital ad spend of $333.25 billion in 2019, and a predicted increase of $51.71 billion in 2020, a company’s ability to accurately measure, optimize and understand the impact of digital marketing is ranking high on the priority list.
1. Introduction Modern marketing requires new skills for the digital age. As new technologies and channels have emerged and digital transformation has become a priority for organisations across all locations, sizes and industries, the demand for expertise in the likes of data, analytics, customer experience, content and personalisation has increased. With this demand often outstripping […]
Back in 2017, a study by Kalibri Labs found that hotels were seeing a faster rate of growth in hotel site bookings compared to online travel agencies (OTAs).
Purpose-led marketing has gone through the same hype cycle as many other phenomena over the last decade. First hyped as the future of marketing and then reevaluated as having little proven value in the brand-building sphere.
FMCG brands have historically generated the lion’s share of their sales offline, with consumers typically buying their groceries, toiletries, and other consumables from supermarkets or third-party retail stores. In recent years, however, the rise of digital technologies has resulted in changing consumer expectations, and a greater demand for convenience, better brand relationships, and an omni-channel […]
There’s a bumper round-up of stats for you this week.
In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.
Product recommendations can be a highly effective way for ecommerce websites to boost discovery, and to drive higher average order value.
What is it about your brand or business that makes it unique? Why should a customer shop with your brand and not a competitor?
Product recommendations can be a highly effective way for ecommerce websites to boost discovery, and to drive higher average order value.
Email remains one of the most effective and popular marketing channels.
What is it about your brand or business that makes it unique? Why should a customer shop with your brand and not a competitor?
According to Econsultancy’s Experience Index: 2020 Digital Trends report, in association with Adobe, the gap between CX leaders and mainstream organisations is becoming increasingly evident, with leaders “having advanced customer experience management in place that’s aligned across strategy and technology.”
Over the past year, the marketing and advertising industry has been abuzz with talk of a ‘cookiepocalypse’.
Mark Douthwaite is an AI engineer at Peak, a start-up which works within retail and ecommerce, adapting AI to solve supply chain issues with the likes of ASOS, Footasylum, Fred Perry and Morrisons. So, let’s hear what Douthwaite does every day, and see if he can cut through the hype and explain the true power […]
Location data is a valuable commodity and its value is only increasing as the war on cookies intensifies and some marketers embrace it as a “cookie for the real world”.
FMCG brands have historically generated the lion’s share of their sales offline, with consumers typically buying their groceries, toiletries, and other consumables from supermarkets or third-party retail stores. In recent years, however, the rise of digital technologies has resulted in changing consumer expectations, and a greater demand for convenience, better brand relationships, and an omni-channel […]
Personalisation has been a top priority for marketers for some time now.
With UK consumers reportedly spending over $2 billion each year on monthly subscription boxes – often built on the promise of convenience – it is a thriving market.
The content of this briefing is taken from Econsultancy’s Customer Journey Mapping Best Practice Guide. This abridged version will cover: Pre-workshop Agree who attends Find a place Agree who moderates Create an agenda Include personas and hypotheses Mapping software. During workshop Successful facilitation Being the customer Teamwork Capturing conversation, Post-workshop Introduction Customer journey workshops help […]
In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.
‘Brands as publishers’ is a concept that many marketers see as fruitless. But one brand that has certainly seen success from its own media is Red Bull.
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
This week, the UK Government has proposed giving the Office of Communication (Ofcom) the necessary powers to regulate social media companies; specifically focusing on harmful content being posted to websites that allow the sharing of user-generated content. In a response to consultations over the Online Harms White Paper released last April, the UK government will […]
Since the advent of the world wide web, what we think of as “content” has changed dramatically.
Chances are you haven’t thought much about the ethical and environmental impact of your toilet paper. But if you have, would you be willing to pay more for toilet paper that has a positive impact on the environment and contributes towards social good?
Luggage retailer Away has carved out its own niche within the luggage industry over the past few years.
As travel research and booking moves online, and more and more consumers find content online, native advertising is a logical choice for travel brands. In this article, we’ll look at why native advertising is so powerful in travel, and we’ll share eight tips that will help your native travel campaigns fly. Why native? – Considering […]
Ecommerce trends are evolving rapidly and B2B is no exception. Online customers want convenience and slick experiences.
Email marketing has long reigned as the leading marketing channel for reaching customers across industries, and recent research indicates it will continue to do so.
1. Introduction ‘Content shock’[1] is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]
At Clicteq we’ve previously worked with some of the worlds largest enterprise software companies and along the way we’ve developed several strategies for driving more leads in the sector.
Customers demand interactions with brands that are coherent across a range of channels and throughout the customer journey – we call these connected experiences. Generalists are often positioned as a silver-bullet in delivering these experiences on the basis that they can better work across the bigger picture.
Gavin Flood is Senior Marketing Director, EMEA & APAC, at AdRoll Group. The company’s Growth Marketing Platform specifically helps D2C brands to grow through unified data, channels, and measurement. We caught up with Gavin to find out more about his role ad AdRoll and his career so far. Please describe your job: What do you […]
SocialChorus is a workplace communications platform on a mission to ‘help companies work as one’. Nicole Alvino is co-founder and CSO, and tells us about what her role entails, who inspires her, and what she has learnt from her career (including some dramatic stuff in her first job at Enron). Please describe your job: What […]
