The best social media campaigns from November 2021
Welcome back to our regular roundup of stand-out social campaigns.
Skincare brand drives audience engagement with diverse social influencer campaign
Working with Cult, 7th Heaven overcame low ‘relevance’ and ‘performance’ brand perception scores with a data-driven, social media marketing campaign based around personal performance-focused, online brand ambassadors.
Radley and Threads on the integral role of social media in luxury ecommerce
At Econsultancy Live: The Future of Ecommerce, Sophie Quy of Threads Styling and Cassandra Gowing of Radley London discussed the changing habits of luxury customers, and the importance of video and social in capturing new business.
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Snug CEO Rob Bridgman: social commerce is “the next wave of innovation in retail”
The founder of the category-defining D2C sofa company discusses how the shift to ecommerce has forced companies to innovate, to find new ways to reach and interact with their customers.
Quick Guide to B2B Social Selling Strategy
This quick guide covers the benefits and opportunities for brands in B2B social selling, looking at the key steps for planning a social selling strategy, evaluating the main social platforms and giving advice on empowering employees and measuring success.
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“Ecommerce is mostly marketplaces”: Colin Lewis on how brands can seize the marketplace opportunity
“Over 50% of the gross market value for the top six ecommerce players in the world is on marketplaces,” Colin Lewis, CMO of OpenJaw Technologies and author of Econsultancy’s Third-Party Marketplaces Best Practice Guide, told attendees at Econsultancy Live this week. Despite the continuing domination of big retailer.com sites, and the rising trend for direct-to-consumer […]
Topps Tiles increases revenue by 35% by integrating in-store and online customer experience
Working with Tom&Co, the tile specialist optimised its brick-and-mortar and ecommerce user journey to boost sales and website traffic.
A “seismic shift in how consumers interact with brands”: Impact’s Ross Negus on the partnership economy
Partnerships management platform Impact recently acquired unicorn status after raising $150m in a funding round that took its value to $1.5bn. Here we catch up with Ross Negus, Enterprise Account Executive at Impact, to find out what life is like as a unicorn, and why the partnership economy is a growing opportunity for brands today. […]
User Experience and Interaction Design
This guide to user experience (UX) and interaction design equips readers with the knowledge, tools and techniques they need to deliver great user experiences and design products that people like to use.
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Stats roundup: How ecommerce in APAC is changing in the wake of Covid-19
The Asia-Pacific (APAC) region boasts some of the most dynamic, innovative and fast-moving ecommerce markets: from the largest ecommerce market in the world, China; to markets with near-total internet connectivity, like South Korea, to markets with high ecommerce penetration and immense potential for growth, like Indonesia. How is ecommerce in Asia-Pacific changing in the wake […]
Digital Transformation Monthly – November 2021
This month, the report takes a look at a new contender in the competitive London q-commerce market, brands experimenting with NFTs and the demise of Google’s digital banking service, Plex, plus many more stories.
Quick Guide to B2B Social Selling Strategy
This quick guide covers the benefits and opportunities for brands in B2B social selling, looking at the key steps for planning a social selling strategy, evaluating the main social platforms and giving advice on empowering employees and measuring success.
User Experience and Interaction Design
This guide to user experience (UX) and interaction design equips readers with the knowledge, tools and techniques they need to deliver great user experiences and design products that people like to use.
Quick Guide to Ratings and Reviews
This quick guide shows customer-centric brands how to leverage the power of customer ratings and reviews, covering topics including consumer trust, third-party review sites, review partners and measuring ROI.
Watch on demand: SAP sessions from Econsultancy Live
The SAP Together Works Summit, part of Econsultancy Live, explored how to deliver personalised shopping experiences that foster loyalty and generate repeat business. Watch the sessions on demand now, on topics such as customer data management, B2B commerce, and the D2C model in Consumer Products.
Highgrove Bathrooms boosts revenue by 427% with new SEO strategy
The Australian bathroom retail chain worked with Megantic on a website and search optimisation strategy which boosted organic traffic and increased revenue.
KitchenAid’s 100th anniversary audience engagement campaign drives 58% uplift in EMEA ecommerce sales
Partnering with Emakina, the US-based appliance brand leveraged its heritage to engage customers with a content and social media marketing campaign.
Skincare brand drives audience engagement with diverse social influencer campaign
Working with Cult, 7th Heaven overcame low ‘relevance’ and ‘performance’ brand perception scores with a data-driven, social media marketing campaign based around personal performance-focused, online brand ambassadors.
Webinar: Ecommerce Trends
Discussing key trends and insights from Econsultancy’s Ecommerce Trends report and Third-party Marketplaces Best Practice Guide, this webinar also examines the evolution in online consumer behaviour, developments in social commerce, and other related topics.
Advertising
Get to grips with the crackdown on third-party cookies, learn more about programmatic, and explore reports, articles and case studies.
B2B
All our trends, predictions and best practice in B2B marketing.
Content
The latest on content strategy and management, creative and copywriting. Including Econsultancy’s Best Practice Guides for B2C and B2B.
Customer Experience
Customer journey mapping, omnichannel, user experience, personalisation – find it all here.
Data and Analytics
Econsultancy’s reports and articles on data and analytics, measurement and optimisation, customer retention, and working with data teams.
Digital Transformation
Keep up to date with digitisation case studies and the latest in agile thinking.
Ecommerce
From D2C to CRO, Amazon to Click-and-Collect, explore all Econsultancy’s resources, including the Ecommerce Best Practice Guide.
Email and CRM
Reports, articles, case studies and webinars on email, automation and CRM.
Innovation and Trends
Get the latest trends in digital, marketing and ecommerce.
People and Skills
Take the Digital Skills Index, or read our reports on leadership, change and how marketers learn.
Search Marketing
Econsultancy’s extensive SEO and PPC Best Practice Guides and articles are a one-stop shop for the search marketer.
Social
From influencer marketing to social customer service, explore our webinars, reports and insights.
A “seismic shift in how consumers interact with brands”: Impact’s Ross Negus on the partnership economy
Partnerships management platform Impact recently acquired unicorn status after raising $150m in a funding round that took its value to $1.5bn. Here we catch up with Ross Negus, Enterprise Account Executive at Impact, to find out what life is like as a unicorn, and why the partnership economy is a growing opportunity for brands today. […]
The Guardian’s Head of Audience Planning on customer engagement strategy
“As a news business, we need to be able to react as situations evolve,” said Tom Hunter, Head of Audience Planning at Guardian News and Media, at last month’s Festival of Marketing. Before 2018, the publication was struggling to execute this reactive strategy in its customer engagement strategy. “We had a lot of siloed data […]
A day in the life of… Alex Gallagher, CSO at UNiDAYS
Alex Gallagher is the chief strategy officer at UNiDAYS – an in-app marketplace that enables students around the globe to connect with over 800 brands. I recently spoke with Alex to find out more about his role, UNiDAYS’ growth, and the key to engaging Gen Z consumers. UNiDAYS has now expanded to 114 counties – […]
