Built on the foundations of our previous, highly renowned report, Econsultancy's Email Marketing Best Practice Guide is a comprehensive document that will help you understand everything you need to know about this complex channel. At nearly 200 pages long, this guide contains lots of actionable, practical tips and best practice examples.
Written by experienced blogger, writer and consultant Neil Perkin, the Insourcing and Outsourcing: Striking the Right Balance for Digital Success report aims to determine some of the key challenges, approaches and also opportunities around the balance between insourcing and outsourcing of digital marketing capability.
The 2014 Media Growth Study explores how media and related technology companies are responding to market changes, investing in technology and developing new products. Produced in partnership with JEGI, the report is built around a survey of over 339 executives (79% C-level) in addition to a number of interviews to provide context around the numbers.
Every marketer is at the crosshairs of a content industry driven by trends and technology. Some of them matter, many are meangingless. In a sea of press releases and vendor infographics, how do you tell fact from fiction and a short-term priority from long-term curiosity?
This half day private roundtable event will bring together 15 veteran marketers to discuss what matters to them and why. The session will begin with a short overview of recent trends research from Econsultancy.