Making the business case for a positive employee experience
How can companies create a positive employee experience?
The best digital marketing stats we’ve seen this week
Your stats round up for this week features CX, voice search, the gaming industry and marketers’ top objectives.
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Ashley Friedlein’s marketing & digital trends for 2020 to 2030
Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.
Econsultancy to run quarterly trends breakfast briefings at Waterloo HQ
If you’re keen to attend our Digital Trends 2020 Breakfast Briefing on January 23rd, we regret to tell you that we are now fully booked.
A Marketer’s Guide to Augmented Reality (AR)
1. Introduction Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space. Although often overshadowed by virtual reality (VR), AR is expected to take the lion’s share of the market. According to one estimate, the AR market will be worth $70bn to $75bn by 2023 while VR will account […]
How six of the best ecommerce websites present their returns policies
Online shoppers don’t only consider returns policies when they want to send something back.
Biopharma firms need to be “customer obsessed” to improve their chances of success: report
According to a new report published by Accenture Life Sciences, just half of biopharma marketing executives believe they have a good understanding of their customers’ needs.
How DAM systems can help companies drive digital transformation
Even the most well-known brands can be overwhelmed by the prospect (and the process) of digital transformation.
Can no-contract, unbundled offerings help cable companies cut the rate of cord-cutting?
As OTT options proliferate, driven by consumer demand for low-cost, flexible and customized content offerings, cable companies are experiencing painful losses.
Voice in 2020 is (still) not about search
Well, here we are. We’ve made it to 2020, the year that so many believed would be a milestone for voice search, because allegedly, 50% of all search queries by 2020 were going to be conducted via voice.
We’ve freshened up the Econsultancy website for 2020
You may have noticed that we’ve given the Econsultancy website a little design refresh for the new year.
How six of the best ecommerce websites present their returns policies
Online shoppers don’t only consider returns policies when they want to send something back.
Ecommerce trends in 2020: What do the experts predict?
For all the (justified?) hype about voice, AI, New Retail, single view of the customer, take your pick – the most interesting developments in ecommerce are much broader.
In order to succeed in China’s ecommerce market, western businesses need to understand trust
Even hidden under a rock, marketers would have heard about the phenomenal success of Singles Day, which has completely eclipsed Black Friday and Cyber Monday. It’s certainly stirring debate, but we are still finding that western brands are attempting to play by western rules in the Chinese landscape. This is especially prevalent when it comes to ecommerce.
Segmentations and Personas Best Practice Guide
1. Introduction Marketers have always sought to find the most relevant buyers for their products. In the 1950s, this concept took a step forward when Wendell Smith published an award-winning article in the Journal of Marketing on product differentiation and market segmentation.[1] This article put segmentations on the map for marketers, and soon market segmentations […]
What is zero party data?
Marketers are more focused on data than ever before.
Future trends in customer data platforms
This briefing on future trends in customer data platforms reproduces content from Econsultancy’s CDP Best Practice Guide.
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Dark patterns are ubiquitous in GDPR consent management platforms: study
Consent management platforms (CMPs) are a key part of many companies’ GDPR compliance efforts but according to a new study conducted by researchers at MIT, UCL and Aarhus University they are falling short.
Experience Index: 2020 Digital Trends
Foreword Welcome to Adobe’s Digital Trends report, our annual survey of marketing, advertising, ecommerce, creative and technology professionals around the world. Now in its 10th year, Digital Trends continues to reveal the most significant shifts in the industry that are driving marketing strategies, company investment and consumer behaviour. This 10th edition of the report gives […]
Five ways the diamond industry is adapting to secular headwinds
If there was ever an industry that marketing made, it is arguably the diamond industry.
Defining UX best practice for shared customer experiences
For some of the biggest and most considered products and services, the decision to buy doesn’t always come down to a solo customer.
What is customer success and how does it differ from customer service and customer experience?
Throughout the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.
Social media trends in 2020: What do the experts predict?
Social media. Apart from politicians there’s nothing we love to hate more.
Eight awesome social campaigns from Starbucks
Starbucks is one of the most successful and effective brands on social media.
New Scientist increases paid social subscriptions by 150%
The magazine worked with RocketMill to boost year-on-year subscriptions and cut CPA by 62% by targeting new users with Facebook Ads as well as Instagram in-feed and Story ads.
What advertisers need to know about YouTube’s new ad policies for children’s content
Following a $170m Federal Trade Commission (FTC) settlement related to charges that it violated the Children’s Online Privacy Protection Act (COPPA), YouTube has announced changes to its service that it says will help protect children’s privacy.
What might 2020 bring for content marketing?
Content marketing has seen a lot of changes in the last decade.
What is a digital experience platform and why do you need one?
Customers today expect digital experiences that are consistent and highly relevant across all touchpoints.
Creating a podcast strategy: Five tips for brands
In 2005, Apple integrated podcasts into iTunes, and Steve Jobs referred to the channel as being like “TiVo for radio”.
B2B ecommerce in 2020: From voice and predictive analytics to PWAs
Ecommerce trends are evolving rapidly and B2B is no exception. Online customers want convenience and slick experiences.
What can B2B email marketers learn from their B2C counterparts?
Email marketing has long reigned as the leading marketing channel for reaching customers across industries, and recent research indicates it will continue to do so.
B2B Content Marketing Best Practice Guide
1. Introduction ‘Content shock’[1] is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]
The six most effective PPC strategies for driving enterprise software leads
At Clicteq we’ve previously worked with some of the worlds largest enterprise software companies and along the way we’ve developed several strategies for driving more leads in the sector.
