The China Internet Report predicts China’s livestreaming market will reach 613 million users in 2020. That makes live commerce big business in China, with more than 900 live-streaming sites now allowing consumers to interact and buy from brands in real-time – a market that, according to forecasts by iiMedia, will reach RMB 916bn by the […]
GLAM (galleries, libraries, archives, and museums) is one of many sectors that has embraced digital technology during the coronavirus pandemic, using it to help satisfy our desire for real life activities.
If, like me, you’re a 20-to-30-something with too much spare time on your hands, the chances are you may have been playing a lot of Animal Crossing over the last three months.
The world has been an increasingly tumultuous place and while the digital economy has continued to prosper, there are signs that global geopolitical tensions could have meaningful spill-over into the digital economy.
1. Introduction Customer retention refers to the ability of an organisation to retain the same customer over a period of time. Companies that enjoy high levels of retention benefit from more reliable revenue streams and a high degree of brand equity. Although there is a strong business rationale for focusing on customer retention, many marketers […]
Justine O’Neill is Director at Analytic Partners, a global analytics consultancy and technology company. We caught up with O’Neill to find out how what her average day looks like at the moment, and how her firm’s clients are coping.
From a new Walmart membership scheme, to Le Creuset pans on their shiny new website, via Hollywood’s use of computer game tech, here’s what we’ve been reading this week. From around the web: Recode gives a run-down of Walmart+ – a membership program that’s being touted as an alternative to Amazon Prime. Benefits of Walmart+ […]
The China Internet Report is an annual piece of research published by the South China Morning Post which looks at the key digital and technology trends in China. Here are the stats marketers need to know about from the latest report.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
1. Introduction 1.1 About this report Econsultancy’s series of Best Practice Guides have been created for modern marketing professionals who typically work in marketing or ecommerce roles. Given the ongoing significance of email, this guide will be relevant to CEOs to understand the business case for email, as well as anyone working in a marketing […]
1. Introduction The global coronavirus (Covid-19) pandemic has had an unprecedented impact, affecting almost every aspect of daily life. Measures taken to slow the spread of the virus around the world have brought with them remarkable economic losses. The full economic impact of the crisis is at this stage unknown, but projections of the cost […]
1. Introduction This month’s edition of our Digital Transformation Monthly report series focuses in on the retail sector at a time of reckoning. In the UK, non-essential retail shops have begun to reopen their doors and cautiously welcome consumers back in. This revival has come too late, however, for the many retail brands who have […]
1. Introduction Customer retention refers to the ability of an organisation to retain the same customer over a period of time. Companies that enjoy high levels of retention benefit from more reliable revenue streams and a high degree of brand equity. Although there is a strong business rationale for focusing on customer retention, many marketers […]
If the trend towards the unbundling of financial services is to be reversed, then banks need to make it beneficial for consumers to have a relationship with just one institution.
Google has announced a new signal dubbed Page Experience that it plans to incorporate into a ranking change sometime next year. Here’s what you need to know about it.
Andrew Barraclough is Head of Design at GSK, a role which he has said feeds his “hunger for craft and creativity, logic and maths, business, and crucially for making a difference to people’s lives.” We caught up with Barraclough to ask him about his day-to-day.
As we enter the second half of 2020, Dan Barker examines the key trends that are set to shape ecommerce, and how retailers can respond to them.
Once your customer gets to the purchase stage, a good ecommerce checkout experience could make or break the sale. Here’s how to make sure yours is the former – complete with some great examples from online retailers.
The easing of lockdown restrictions means that the majority of retail stores are re-opening again, but the coronavirus pandemic has left a lasting impact on the industry.
Nike’s experience demonstrates just how challenging the current environment is for even the strongest of brands and offers a sobering reminder of how even top retail digital performers are still often highly dependent on physical retail.
There was justifiable apprehension as GDPR’s introduction approached, not to mention plenty of blind panic as the clock ticked down. However, two years down the line we now have plenty of research which tells a more positive story.
Covid-19 has changed the world and there is little doubt that its effects will linger even after the worst of the pandemic is over. But precisely what will change? For leaders trying to make decisions about important matters — from product strategy to marketing investment — there has arguably never been a more difficult environment […]
The organization responsible for the consistent application of the GDPR across Europe has weighed in on two of the most controversial issues in GDPR compliance: the use of so-called cookie walls and scrolling to obtain consent from users.
The Covid-19 crisis is an unprecedented event, the exact impact of which is impossible to foresee. However, those organisations that have dealt with the crisis best are those that had robust strategies in place for dealing with the unpredictable. There are a multitude of different tools available to help organisations consider and prepare for potential […]
1. Introduction The global coronavirus (Covid-19) pandemic has had an unprecedented impact, affecting almost every aspect of daily life. Measures taken to slow the spread of the virus around the world have brought with them remarkable economic losses. The full economic impact of the crisis is at this stage unknown, but projections of the cost […]
In 2019, Revolution Beauty was named within the Sunday Times Fast Track 100 as the fastest growing beauty brand in the UK. What’s behind the brand’s success and what does it mean for marketing in the industry?
Festival of Marketing 2020 is going digital, delivering a week-long global event from 5th-9th October designed to address the biggest issues facing the industry right now.
With a gradual lifting of restrictions on travel, consumers are beginning to cautiously consider venturing abroad. How can travel and hospitality brands capitalise on increasing search interest in travel and inspire confidence in the sector?
The meta description that accompanies your website or webpage in search results can determine whether or not a searcher clicks through to your site. Here are some tips on how to write a good one and why meta descriptions are important, along with 33 best practice examples from around the web.
From brand storytelling to new commerce opportunities, social platforms offer brands an unmissable opportunity to reach and engage consumers today (social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial). Strategy is not always easy to get right, especially when it comes to the tricky issue of attribution. With that […]
Some observers are expressing skepticism about brands’ motives for boycotting Facebook advertising.
Intelligent automation uses artificial intelligence to gain insights from big data and turn them into action. By implementing machine learning models into automated systems, programmes can crunch data, make decisions and then take action without the input of human beings.
What’s it like to work in outdoor advertising during lockdown in the middle of a pandemic? We asked Jean-Christophe Conti, CEO at VIOOH, about his experiences in digital out-of-home over the past few months.
Harriet Durnford-Smith is VP Marketing & Growth at Adverity, an analytics platform, which, according to its website, delivers “automated data acquisition, simple and powerful visualizations, and augmented analytics of all your data.” We caught up with Harriet to find out more about her role.
Intelligent automation uses artificial intelligence to gain insights from big data and turn them into action. By implementing machine learning models into automated systems, programmes can crunch data, make decisions and then take action without the input of human beings.
As we enter the second half of 2020, Dan Barker examines the key trends that are set to shape ecommerce, and how retailers can respond to them.
