Marketers upped their spend on influencer marketing in 2020, as brands strived to connect with consumers in a more authentic way. According to a Takumi study, undertaken in October 2020, 73% of marketers surveyed said they had allocated more resources to the strategy in the past year, with 60% agreeing that influencer marketing provides better […]
This quick guide provides a starting point for marketers looking to master the art of email, covering aims and goal setting through to segmentation and creative.
Ecommerce is growing rapidly in B2B, but what’s the right model for customers as well as colleagues in sales and across the business?
The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
Brands like Dollar Shave Club, Birchbox, and BarkBox have all seen success with a subscription model in the past- way before the pandemic began. However, the growth of the subscription model has accelerated since Covid-19, as consumers have sought out new ways to shop online. According to a report published in June by the Royal […]
1. Introduction Each month, Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories arising from sectors from retail and finance to travel, transport and more. Bold moves are being made all around as we move into the second half of 2021 and brands, increasingly emboldened as some of the worst effects of the […]
This report offers practical and pragmatic advice for developing and implementing a successful customer experience strategy.
1. Introduction This report has been created to help brands, marketers and existing third-party marketplace sellers understand the marketplace opportunity, review their company’s existing marketplace strategy and understand how to optimise this further or even help create a marketplace proposition from scratch. The report highlights the opportunities, challenges and what brands need to sell through […]
1. Introduction The role of content within marketing and digital marketing has never been more important. However, it is an area in constant flux, with evolving dynamics around technology, data, content production and distribution. Despite the growing fragmentation of channels and consumer engagement opportunities, only 37% of B2B marketers say they have a good content […]
With even more retailers now battling for space on the ‘digital shelf’ (i.e. the various places that we search, research, and buy products online) – being able to effectively capture the consumer’s attention is key. To increase the chances of this happening, retail brands must stay on top of multiple factors, such as ensuring product […]
Brands like Dollar Shave Club, Birchbox, and BarkBox have all seen success with a subscription model in the past- way before the pandemic began. However, the growth of the subscription model has accelerated since Covid-19, as consumers have sought out new ways to shop online. According to a report published in June by the Royal […]
Apple’s annual Worldwide Developers Conference, or WWDC, took place last week with all of the expected excitement and speculation about announcements, new releases, and product developments. But one development from the first day of the conference has alarmed many email marketers and newsletter publishers: Mail Privacy Protection, which Apple has billed as one of the […]
In March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed in January 2020, to remove support for third-party tracking cookies in Chrome from 2022, and contained further details about how it plans […]
Google is “charting a course towards a more privacy-first web” and yesterday made a significant announcement related to its plans for 2022 when its Chrome browser phases out support for third-party cookies and the cookiepocalypse becomes impossible to deny. Here are the key points marketers need to know.
The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget to create a successful paid social media strategy. It also covers how to run, manage and evaluate campaigns.
1. Introduction At the heart of all marketing measurement and analytics is data. The significance of data and its relationship with business success has become a key theme of seemingly every commentary, report or conference over the past few years. Becoming ‘data driven’ – using data to make smarter, quicker decisions and just understand more […]
1. Introduction This guide has been created to help marketers either review their company’s existing ecommerce strategy or to help create an ecommerce proposition from scratch. It includes a multitude of practical tips that can be applied to individual aspects of an ecommerce business to maximise results. Brands must make many choices when thinking through […]
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