Love them or hate them, Crocs have undoubtedly enjoyed something of a resurgence in the past few years. Seen on the feet of influencers and Oscar-attendees alike – as well as those who simply care more about comfort than style – the footwear brand has recently cemented its success with record earnings. In its Q2 […]
The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
A guide to the latest trends, developments, and statistics in ecommerce, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
Since the discontinuation of Google Glass back in 2015, the wearables market has focused on smartwatches and fitness trackers. In 2021, however, a new pair of smart glasses – created by Facebook in partnership with Ray-Ban – could usher in a new era of mainstream wearable technology. But will it take off, even amid privacy […]
Louise Tullin is the Chief Marketing Officer at Enthuse – a digital platform that provides fundraising, donation, and event management tools to charities. We sat down with Louise to chat about what has changed for Enthuse in the past 18 months, the importance of digital fundraising, and the future of marketing within the third sector. […]
The typical customer purchase journey can see buyers engaging with brands across several different touchpoints. For example, this might include an initial online search, followed by a visit to a business branch to test the product, followed by a phone call to check details. The goal for many brands is to harmonise that omnichannel ecosystem […]
When we think of digital transformation within the automotive industry, we tend to consider it in terms of the omni-channel buying experience – making it easier to buy a car online and at the dealership. But what about cars themselves becoming digital, and crucially, transactional platforms? In recent months, we have started to see vehicle […]
Kimia Meshkinyar is VP of Global Product & Revenue Marketing at Uberall, a global SaaS company that provides ‘Near Me’ marketing solutions for brands and retailers. We find out more about Kimia’s role, discuss the importance of local brand experiences, and how the predicted future of retail will impact marketing.
You might have heard of Rappi, a rapidly-growing Colombian on-demand delivery startup and last mile ecommerce platform that has been called the “Latin American super app“. Like many super apps, Rappi has a payments arm: RappiPay, originally launched as a peer-to-peer payments platform and electronic wallet service in 2018 (Portuguese-language source). It has since rolled […]
This quick guide provides the business case for customer journey mapping, setting out six stages for teams to follow and outlining other considerations such as marketing automation and pitfalls to avoid.
The most important transformation stories of the month arising from sectors ranging from travel and finance to retail, healthcare and more.
The latest trends, developments and statistics in social media. Stories this quarter include YouTube testing livestream shopping, TikTok extending the length of its videos and Facebook’s Campaign Ideas Generator.
This report summarises the features available on the main social platforms, outlining the options for marketers developing social media strategies.
A content hub bringing you the latest from Econsultancy and our Econsultancy Live partners, examining how businesses can make ecommerce convenient, engaging, sustainable and profitable.
The resale market is predicted to grow to more than double the value of the fast fashion market by 2030. A social-media-fuelled wave of consumer interest in sustainable clothing, plus new technology solutions that let retailers jump on the resale bandwagon, are contributing to the surge.
The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
Today we’re speaking to the newly-appointed CEO of Hubspot, Yamini Rangan. She discusses her new role, the importance of authentic leadership, and the future of CX. How do you maintain an effective work/life balance? These days, work-life balance may seem like a challenging feat. Work-from-home burnout is a reality, and that’s why it’s so essential […]
Today’s ‘Day in the Life’ features Raphael Rodier, who is the Global Chief Revenue Officer at mobile brand advertising company Ogury. We chat with Raphael about his career journey so far, what motivates him most, and how brands can continue to create stand-out experiences in a cookieless world. Please describe your job… what do you […]
Wulfric Light-Wilkinson is General Manager EMEA at performance marketing engine Wunderkind. We chatted with Wulfric about how Wunderkind has managed to grow through the pandemic, how performance marketers can adapt to the phasing out of third-party cookies, and the biggest upcoming opportunities for the company. Tell us about your role – what does a typical […]
Get to grips with the crackdown on third-party cookies, learn more about programmatic, and explore reports, articles and case studies.
All our trends, predictions and best practice in B2B marketing.
The latest on content strategy and management, creative and copywriting. Including Econsultancy’s Best Practice Guides for B2C and B2B.
Customer journey mapping, omnichannel, user experience, personalisation – find it all here.
Econsultancy’s reports and articles on data and analytics, measurement and optimisation, customer retention, and working with data teams.
Keep up to date with digitisation case studies and the latest in agile thinking.
From D2C to CRO, Amazon to Click-and-Collect, explore all Econsultancy’s resources, including the Ecommerce Best Practice Guide.
Reports, articles, case studies and webinars on email, automation and CRM.
Get the latest trends in digital, marketing and ecommerce.
Take the Digital Skills Index, or read our reports on leadership, change and how marketers learn.
Econsultancy’s extensive SEO and PPC Best Practice Guides and articles are a one-stop shop for the search marketer.
From influencer marketing to social customer service, explore our webinars, reports and insights.
Discussing key trends and insights from Econsultancy’s Ecommerce Trends report and Third-party Marketplaces Best Practice Guide, this webinar also examines the evolution in online consumer behaviour, developments in social commerce, and other related topics.
Drawing on Econsultancy’s new report on best practice in Implementing CX Strategy, this webinar covers the changing context for CX and CX Strategy best practice, as well as resourcing and trends.
Digital Shift Q2 offers a look at developments in video commerce, some interesting examples of the integration between physical and virtual world assets and the rapid growth in social audio. It also takes a deep dive into NFTs and their relevance to the creator economy.
A webinar covering practical ways that marketers and leaders can amplify and support the behaviours and approaches that can ensure their team culture is fit for purpose for a fast-moving, digital-empowered world.
