1. Introduction Since Econsultancy published its latest edition of Digital Transformation Monthly at the beginning of March,[1] the world has become a very different place. A month ago, it seemed as though the effects of the coronavirus, while severe, would be temporary, with the worst of the impact experienced by those living in China and […]
Paul Ralph is a marketing consultant in the educational publishing sector (you can check out his website here). When I put the call out on Econsultancy’s Guild messaging group, to ask our subscribers how their work life has changed in the last month, Paul was quick to offer his thoughts. Here’s what he had to […]
With many countries around the world still in lockdown due to the coronavirus pandemic, retailers are finding new ways to cope and (in some cases) meet the increase in ecommerce demand.
1. Introduction In recent years, there have been industry changes in two major areas, technical and regulatory, which have both made an impact on the way marketers can, and should, measure digital marketing effectiveness. Technical industry changes Apple, Google and Mozilla, which each own very popular web browsers, have implemented technical changes to the way […]
The effects of the ongoing coronavirus crisis are being felt in almost every sector. From retail and consumer packaged goods to entertainment, sports, and of course travel and leisure, every sector is being impacted in a different way and is facing down its own unique challenges.
1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations is ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote […]
The content of this briefing is taken from Econsultancy’s Career and Salary Survey Report 2020, produced in association with Marketing Week. First launched in 2015, this annual report is the industry’s most in-depth census of marketing careers and salaries in the UK, presenting a robust look at workplace trends and the experiences of marketers. This briefing will look […]
As Econsultancy’s sister brand Influencer Intelligence has recently published a report on the impact of COVID-19 on influencer marketing, we thought we would also take a look at the topic.
Columnist for Marketing Week and headliner at Festival of Marketing (both Xeim brands alongside Econsultancy), Mark Ritson will be taking part in a webinar to discuss the impact of the coronavirus pandemic on marketing.
1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations is ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote […]
In the UK, many employees are coming to the end of their first full week of remote work, while in the United States and other areas of the world, some have been working remotely for the better part of the month.
A marketer’s job is far from straightforward.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Product recommendations can be a highly effective way for ecommerce websites to boost discovery, and to drive higher average order value.
What is it about your brand or business that makes it unique? Why should a customer shop with your brand and not a competitor?
The impact of Conversion Rate Optimisation (CRO) continues to be misunderstood, and its value severely underestimated.
The travel and hospitality industries are reeling as coronavirus (COVID-19) spreads around the world. By some estimates, the coronavirus that is on the brink of reaching pandemic status could result in tens of billions of dollars in losses for airlines, hotels and other tourism-related businesses.
The effects of the ongoing coronavirus crisis are being felt in almost every sector. From retail and consumer packaged goods to entertainment, sports, and of course travel and leisure, every sector is being impacted in a different way and is facing down its own unique challenges.
The COVID-19 coronavirus pandemic may be wreaking havoc through our healthcare systems, financial markets, social structures and daily lives. But it’s also leading to a massive and abrupt surge in digitalisation as consumers, families and communities take up digital services and form new habits to lead their lives and stay in touch online.
Acknowledgements John Bernard Dexcom Marketing DirectorSteve Challouma Birds Eye Marketing DirectorRadha Davies Virgin UK Brand Development DirectorMark Evans Direct Line Managing Director, Marketing & DigitalKate Ghandi UKTV Marketing DirectorMargaret Jobling Centrica Chief Marketing OfficerAlison Jones Co-Op Chief Customer OfficerPeter Markey TSB Chief Marketing OfficerCiaran Nelson Anglian Water Director of Brand CommunicationsEllie Norman F1 Director of […]
1. Introduction In recent years, there have been industry changes in two major areas, technical and regulatory, which have both made an impact on the way marketers can, and should, measure digital marketing effectiveness. Technical industry changes Apple, Google and Mozilla, which each own very popular web browsers, have implemented technical changes to the way […]
Customer data platforms (CDPs) are quickly becoming the technology of choice for marketers looking to rationalise and consolidate their customer data to power more personalised campaigns.
With digital ad spend of $333.25 billion in 2019, and a predicted increase of $51.71 billion in 2020, a company’s ability to accurately measure, optimize and understand the impact of digital marketing is ranking high on the priority list.
Over the past year, the marketing and advertising industry has been abuzz with talk of a ‘cookiepocalypse’.
Many sectors have been heavily impacted by the global coronavirus pandemic and the sports industry has arguably seen as many high-profile disruptions, cancelations and suspensions as any other.
Purpose-driven marketing has become an increasing priority for brands over the past year or so, driven by the wider consumer desire for change.
The average person reportedly spends one hour and 50 minutes on social media per day.
1. Introduction Customer centricity is at the heart of any successful business today. Digital has empowered consumers in numerous ways, giving them greater choice and convenience when they shop, but also offering a platform for them to share their views at the touch of a button. There are a host of platforms enabling consumers to […]
Since the advent of the world wide web, what we think of as “content” has changed dramatically.
Chances are you haven’t thought much about the ethical and environmental impact of your toilet paper. But if you have, would you be willing to pay more for toilet paper that has a positive impact on the environment and contributes towards social good?
Luggage retailer Away has carved out its own niche within the luggage industry over the past few years.
A regular update from thought leaders in marketing and beyond on how to address the challenges presented by the COVID 19 pandemic.
Econsultancy usually runs a feature titled ‘A day in the life’, which has recently taken on a slight feeling of the absurd. The typical day now looks a lot different. So, we’ve changed our approach and are asking marketers what their work looks like now. We start with Mulenga Agley, Founder of Growthcurve. Please describe […]
As with many sectors, music and live entertainment have been severely impacted by the global coronavirus pandemic.
