Time to settle down for your trusty stats round-up.
This week, we’re talking about online search, ecommerce loyalty, B2B buying and lots more.
As always, the Internet Statistics Compendium is ready and waiting if you’re in the mood for something a little extra.
34% of brands admit internal silos
New research from Oracle highlights how closer collaboration between sales and marketing teams is required to better target audiences and increase sales.
However, despite also recognising the need, many organisations are failing to put it into practice.
The Oracle survey found that 34% of brands admit their sales, marketing and customer service teams work completely independently of each other, leading to a lack of customer insight.
In terms of the reasons why, 33% blame it on their current systems and technologies, while 30% say their corporate culture makes it tricky for sales and marketing teams to align priorities.
Millennials increasingly influencing tech-buying decisions
With millennials predicted to make up 50% of the US workforce by 2020, Linkedin has been exploring how younger generations are influencing technology buying decisions in the workplace.
In a survey of 5,470 global professionals, it found that 61% of younger millennials (age 19-25) contribute to their companies’ technology purchases, with one in three already being decision-makers. Older millennials (those aged 25-35) are said to have even more influence, with 68% contributing to decisions.
Lastly, Generation X still holds the power, with 85% of employees aged 36-50 deciding technology purchases or managing the budget.
Searches for US visas surge following travel ban
Following Trump’s travel ban, Hitwise data has revealed that searches for American visas have since increased by 34%. More specifically, searches for “visa for USA from UK” and “US visa waiver” have been among the highest.
This is similar to what happened after Brexit, when Hitwise witnessed a 300% increase in searches related to moving to the EU.
Following the week’s news coverage, approximately one in every 10,000 searches over three days related to the “travel ban”, which is an increase of 2,045% since January 28.
One in 10 Gmail users say emails are miscategorised
Gmail’s automatic sorting feature is proving less than effective, with one in 10 users reporting incorrectly categorised messages.
This is according to new research from Return Path, leading to warnings that marketers should be more vigilant about how and where their messages are being delivered.
The study found that 45% of tabbed inbox users check the ‘Promotions’ tab – used to aggregate marketing promotions and other offers – at least once per day. As a result, if marketing email is delivered to another tab, it could be missed entirely.
UK consumers spent the most via mobile last Christmas
According to Adobe’s latest Digital Index, UK shoppers spent more via mobile last Christmas than the US or any other European nation.
Data shows that 60% of online visits to UK retailers over Christmas were made on mobile, and of every £10 spent online in the UK, £4.10 came from a mobile device.
Insight suggests that this could be due to a rise in last-minute buying, with the amount spent on the last Monday before Christmas increasing by 50% in 2016.
Live chat leads to greater customer loyalty
A new infographic by Skilled highlights how live chat on ecommerce sites can lead to increased levels of customer satisfaction and loyalty.
Studies show that 63% of live chat users said they are more likely to return to the site as a result. Interestingly, Mexico is said to be the leader of live chat, with the highest customer satisfaction rate of 94.11%.
Nearly two in five shoppers have used their phone to pay in-store
MEF’s Mobile Money Report has revealed that mobile payments are on the rise, with nearly two in five shoppers using their smartphone to make a purchase in-store.
From analysis of 6,000 consumers in nine countries, it also found that 78% of people have made a purchase using an app or mobile site.
Mobile banking looks to be on a similar path, with 61% of respondents saying they now use their mobile phone to bank, and 44% using an app to check their balance.
Consumers see over half of brand content as ‘clutter’
The Meaningful Brands report by Havas has revealed that over half of consumers view brand content as poor or irrelevant.
In a study of 375,000 people across 33 countries, Havas found that while 84% of respondents expect brands to produce content of some kind, 60% of it fails to deliver any personal benefit.
Consequently, we can see that the greater the impact on a person’s well-being, the more likely content is to be perceived as meaningful or effective.
80% of marketers describe data as ‘critical’ to success
A new GDMA survey has highlighted how customer data has become an indispensable asset, with 80% of global respondents citing it as critical to their marketing efforts.
UK marketers are increasingly relying on data, coming top of all countries when asked about its importance.
As a result, investment in data-driven marketing and advertising is still on the rise, with over half of global respondents saying they increased their spending in this area in 2016.