The experts give us their opinions on the seemingly inevitable rubbing out of organic search referral data from Google Analytics.
Google has overhauled it’s algorithm and nobody sussed anything was afoot. The new Hummingbird algorithm primarily improves results for longer ‘conversational’ search phrases. Take a look at our expert roundup.
Andreas Pouros lets us know how to mark up our pages so that infinite scroll won’t flummox a Google bot and cut out valuable content from the SERPS.
Walmart, B&Q, Target and many more big hitters are getting ahead with mobile. See what they’re up to.
What metrics does Econsultancy look at, and what should you be looking at? Graham Charlton flexes his analytical muscles here.
And here’s a post that looks under the hood of O2’s database.
The ever controversial Parry Malm, giving us a veinful of ire. Don’t worry, he followed it up with ‘Three reasons why big data is awesome’.
Bob’s talking at the Festival of Marketing. Here’s an insight as to what you might get if you attend.
…and the fun stuff
Mobile apps are now more colourful and fun to use. Take a look at Chris Lake’s roundup of great design on mobile.