You can view the sites for yourself by clicking the first image in each series.
Lush is a good place to start because white space is the hero here.
It’s the delicious colouring of the toiletries, contrasted with large black and white typography and a black header that makes this such an enjoyable site to browse.
The sock retailer (hipsters note, all designs come in threes) is another that uses its colourful stock to full effect.
One can browse by the socks themselves or by the patterns thereon. Though most of the colour is delivered by the products, this ecommerce site features a number of fun photoshoots, previewed above the fold on the homepage, which deliver additional colour.
Note the ever-contrasting headers displaying shipping information (in green) and order incentives (in coral).
On The Grid
Hipster neighbourhood guide On The Grid employs a strong blue and white design that uses brightly coloured tiles once you drill down into a category.
Huge is an agency in love with pink, using the colour to highlight mouseovers and also liberally splashing the stuff on its homepage.
Once again, contrast is achieved with text as well as imagery and background colour.
Dropbox user guides
Altogether more muted than some of the other examples in this list, I like the way Dropbox uses complementary colours to split the page in two.
I’ve previously sung the praises of Trainline’s app. It’s the bold colouring of the booking engine, all mint and navy blue, that’s so distinctive.
This colour scheme is used sparingly to highlight the calls to action through the ticket purchase journey. I love it.
I think I have a thing for mint and pink, so couldn’t ignore this lurid website of a Latvian video production studio.
This concert hall in Bristol, England, has a joyous website that colour codes event listings and uses riotous shades to showcase its content.
Here’s an interview with the agency that built the site and one of the Colston Hall team. The site was built in 2013 but looks as fresh as ever.
A paean to black and white, now, though there is some colour, too.
This is a very simple portfolio website (just one page) but I like the way the colour helps to fill out the space, as text is sparse.
Urbanears is another retailer that uses colour as a USP, its ecommerce site allowing one to shop by colour.
It’s not the most usable or sophisticated shopping experience but strong text works well with product imagery to create a bold aesthetic.
For more on web design, see the following: