It’s been a busy couple of weeks for Facebook, Google and Twitter. So, I thought I’d round up the news items and product launches that have been announced, into one handy digest.
Here’s what you might have missed…
1. Facebook is going to launch a DSP
Facebook now has a demand-side platform (DSP) ready for launch in 2016. The tech giant already has an ad network, a supply-side platform for publishers and an ad server (Atlas).
With this DSP, Facebook’s agency partners may have some stiff new competition for Google’s DoubleClick.
If you’re unsure on exactly what a DSP is, go read our programmatic glossary.
2. Google mobile searches surpass desktop
Speaking at Code/Mobile, Amit Singhal, Google’s SVP Search, is reported to have said that for the first time this summer, Google searches performed on mobile devices outnumbered those on desktop.
3. Twitter expands its Amplify ad program
The Amplify program for video ads has allowed publishers and advertisers to work together to produce promoted tweets featuring video and a pre-roll ad.
Changes now announced for Amplify mean advertisers no longer need to partner with a publisher, they can simply choose a content category and Twitter will do the rest.
The new system means that the more video publishers share to Twitter, the more money they may stand to make from auto pre-roll ads.
4. Twitter launches Moments
Moments are collections of tweets curated by Twitter (and eventually its publishing partners) to create a new tab of editorial in the Twitter app.
This should be a powerful new way for Twitter to shape and define events that break or are documented across the network.
Here are five reasons it’s a good move.
5. Twitter has a ‘new’ CEO
Jack Dorsey, the co-founder, has been confirmed as full-time CEO after standing in for a while. Dorsey will be juggling the role with his CEO job at Square.
6. Google announces Customer Match
Google has announced it will allow PPC ads to be matched to email addresses. Much like Facebook Audiences, advertisers can upload a list of email addresses and then target PPC ads to these users or to users that ‘look alike’.
For a discussion of what advertisers will be able to do with this product, read Google Customer Match: what does it mean for marketers?
7. Twitter adds partners for its Buy button
Twitter’s Buy button now has more ecommerce platform partners (Demandware, Bigcommerce and Shopify). So far, there hasn’t been much noise about T-commerce, with many suggessting it’s been a bit of a damp squib due to its omission from company revenue results.
But, Twitter is rapidly changing at the moment in a bid to engage more users more often. Earlier this week, we asked will the Buy button work?
8. Your Facebook profile pic can now be GIFalicious
Not much more to add here, but why not read about 10 big trends in social video.
9. Google announces Accelerated Mobile Pages
Read Patricio Robles’ post for a discussion on what the benefits might be for Google as it chases more mobile ad revenue.
10. Twitter announces Accelerated Mobile Pages
OK, the AMP project is actually supported by a bunch of tech companies (Pinterest, WordPress, LinkedIn, Nuzzel, Parse.ly, Google and Twitter), as well as all the big publishers you’d expect to be pioneering web design.
With so many webpages embedding Tweets and Vines (here’s looking at you, Buzzfeed), AMP should make a big difference here in loading this content much quicker.