It’s Friday, so that means it’s time for our world famous digital marketing stats roundup.
This week it includes basket abandonment, Google Shopping and SEO in the insurance industry.
As always, for more delicious data make sure to download our Internet Statistics Compendium.
Searching for insurance
Pi Datametrics has published a report looking at which insurance brands perform best in search.
It found that Moneysupermarket, Comparethemarket and Gocompare hoover up 47% of the Share of Voice (see the report for a full definition), with the top three most valuable search terms being car insurance, travel insurance and home insurance.
However, ‘motor’ is by far the most valuable area, with nearly double the organic value of ‘buildings and contents’. There’s loads more data and insight in the full report.
Share of Voice among insurance brands
Finance websites have the highest average abandonment rate of any industry at 83.5%, according to data from Salecycle.
Its Q1 2017 report shows that the average abandonment rate across all sectors is 75.6%, with 52.3% of all abandonments taking place on mobile. Check out this blog for more.
Data from Hitwise shows that website visits to the UK’s top challenger banks such as Monzo and Atom have increased by over 50% over the past year.
In contrast, high street banks only saw a 1% increase, though that’s obviously from a much higher base.
The data also shows there was a 19% increase in searches for credit card applications in January and February year-on-year.
UK online sales stats
Data from the ONS shows that online retail sales in the UK for April increased by 19% year-on-year. Ecommerce now accounts for 16% of all retailing, compared to 14% in April 2016. On average UK consumers spent £1bn online each week.
Summary of internet statistics, April 2017
The perfect partnership
According to LinkedIn, the John Lewis Partnership is the place everyone in the UK wants to work.
The partnership, made up of John Lewis and Waitrose, topped the chart for the second successive year. LinkedIn works out the ranking using a combination of data points including reach, job interest and retention.
A study by Sapio Research on behalf of Zetes has revealed something we already knew to be true – people are impatient.
The survey of 2,022 people across Europe found that 70% of customers would not be willing to wait more than five minutes in-store to find out whether an item is out of stock. Apparently 30% wouldn’t wait longer than two minutes, though this seems slightly hard to believe.
The study also asked more broadly about the customer experience, finding that over three quarters (78%) of customers would consider not using a retailer again if a delivery was late or incomplete three times, with nearly a third (31%) prepared to accept just one late or incomplete delivery.
Enter via the product page
More than a third of online retail shopping journeys begin on a product page, according to data from FoundIt.
Product pages were the entry point for 36% of users on average, but this increased to 46% for some retailers. This is apparently caused in part by the prominence of Google Shopping ads.
There’s loads more data and insight in this blog post.
Great customer expectations
New data from Salesforce shows that 73% of respondents said poor customer service was the main reason for not purchasing from a company, compared to too much advertising (25%) and not having a mobile app (4%).
The Connected UK Customer Report found that online customer service is improving rapidly. Half (50%) of UK adults say it has improved in the past five years and only 7% of consumers say it is worse.
Finally, more than one in three (36%) respondents said that an inconsistent experience across mobile, online and in-store put them off a brand and a further third (36%) said offers that weren’t relevant to them put them off purchasing.
How to do Google Shopping
Clicteq has created a nifty infographic that gives tips on how to use Google Shopping. It includes some handy data to back up its points.
That’s your lot this week. If you’re hungry for more, head over to our Internet Statistics Compendium.