Ted Baker

In the build up to Father’s Day this simple image from Ted Baker neatly alerts followers to a competition at one of its stores.


Fashion retailer Reiss manages to summarise this fashion blogger’s entire day in one embedded image. Some of the smaller squares are perhaps a bit too small though, particularly on a mobile screen.


This example from M&S doesn’t fit the preview window, but the contrast of the sunglasses against the white background made it stand out in my timeline.

American Apparel

This image gives the impression that it was a spontaneous photo taken by the social manager, though it’s equally possible that it was the result of several brainstorming meetings.

Either way, the yellow shoes look great against the bright blue sky. And if you expand it you even get a glimpse of the American Apparel logo, which is a nice touch.


Adidas has really nailed the use of perfectly-formed Twitter images, and I’ve previously praised its faux agile approach.

Here’s another splendid example.


Why Waitrose, with this perfectly sized, embedded image of a treacle tart you’re really spoiling us.


These Burberry shoes are a bit jazzy for my taste, but they sure made an impact in my Twitter feed. 

Louis Vuitton

This is a really eye-catching, creative product image from Louis Vuitton, which has far more impact than simply showing a picture of a wallet.

Victoria’s Secret

This tweet to celebrate Victoria Secret model Adriana Lima’s birthday was made more eye-catching by this embedded image.

You can’t argue with a combined total of 4,500 retweets and favourites.

BMW Rugby

BMW chose a great action shot for this tweet, which is likely to stand out in anyone’s feed.

Tiffany & Co.

Simple and elegant, this product photo fits perfectly with Tiffany’s brand image.

Nasty Gal

I couldn’t say whether this will help to sell more bikinis, but it’s certainly very creative.

Under Armour

Like Adidas, Under Armour is another sports brand that frequently optimises its Twitter creatives to fit perfectly into the preview window.


T-shirt retailer Threadless frequently embeds images of its unique designs. It’s a bit hit and miss, but some of them look brilliant.


A weekly update of a pharmacy’s latest deals isn’t the most exciting use of embedded images, but Walgreens proves that it’s possible to spice up even a relatively mundane tweet.


JackThreads is a discount fashion retailer based in New York. Personally I’ll never get bored of simple images of products lined up side-by-side.