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10 great examples of responsive design from around the world

By David Olshanetsky August 2nd 2013 13:49

Responsive design as a standard feature on a website is growing quickly.

There is no longer much of a debate over whether brands need a mobile site, as consumer demand dictates that sites need to be optimised for small screens.

The choice now is between a dedicated mobile site, an app, or responsive design.

So to show how responsive design can be applied in practice, here are 10 examples from around the world…

Global News Canada

Alex De Fluvia: Spain

World Wildlife Fund: United States

Tap on the map? Maybe I was wrong about NFC

I recently wrote about mobile NFC being dead in the water. Since then a few dissenting voices have piped up. Understandably, some working in this area.

One of the voices was Proxama’s. It runs TapPoint, which is a cloud-based SAAS. I spoke to the MD, Miles Quitmann, and he was refreshingly honest enough to turn my oil tanker of beef around and leave me excited about the possibilities of loyalty ‘on tap’.

So here’s a summary of emerging possibilities for marketers, using the growing number of NFC enabled smartphones in the market.

Blog Customer Experience

Measures of digital marketing ROI are meaningless unless ads are viewable

If you have the sneaking suspicion that your digital ad spend isn’t working hard enough, it turns out you’re probably right.

Hundreds of millions of pounds and dollars are being wasted each year on digital ads which are served but never viewed.

New figures from comScore show that more than half of digital ads (54%) are never seen by consumers. It’s a colossal waste, and demonstrates the need for brands and marketers to reassess their digital marketing approach.

Blog Email and eCRM

Five ways that video can boost your digital marketing campaigns

The benefits of video in the ecommerce arena are well known – no other approach generates engagement and sharing, boosts search traffic and conversions to the levels that video does.

But there’s more to video than just creating and posting product information. Are you doing everything you can to make the most of these incredibly valuable assets?