Over the past 12 months, our guest bloggers have written some excellent step by step guides to help marketers make the most of Google Analytics.
Here are ten of the best, including phone call tracking, timing of emails, measuring Twitter traffic, and viewing regional search traffic.
Anna Lewis from Koozai presents a step by step guide to tracking telephone leads via Google Analytics.
Guest blogger Stephen Croome presents video guides to setting up simple actions in Google Analytics, such as tracking email campaigns.
A guide to monitoring leads on GA from Anna Lewis.
Matt Clarke explains how you can track purchase latency, the number of days between purchase events.
Nikki Rae presents a guide to tracking regional search variations.
Another great walkthrough from Matt Clarke, this time on email optimisation.
Guest blogger Ben Gott with a guide to Multichannel Funnels…
Chris Lake explains how we track Twitter traffic.
Matt Clarke with another step by step guide, this time on tracking social media interactions.
Dan Barker presents a crafty ‘hack’ which at least recovers some of the encrypted search referral data.