A cracking week this week, with a smorgasbord of statistics, from Android fragmentation to tablet games and eBay sales in the wake of Hollywood blockbusters.

Get stuck in, but don’t forget to check out the Internet Statistics Compendium for more online marketing figures and charts.

Android fragmentation

The downside of Android’s open platform is a fragmented ecosystem, which can be a headache for developers.

OpenSignal has compiled some astounding figures showing just how fragmented it is, with almost 19,00 distinct devices using the operating system.

Visit the page for some incredible interactive infographics to demonstrate the extent of this fragmentation.

android fragmentation

The digital universe

A report from EMC using figures from the IDC attempts to sum up the ‘digital universe‘.

Stats include:

  • There were 20bn connected things in 2013,
  • ..there’ll be 32bn by 2020.
  • 43% of the digital universe is afforded some sort of protection (e.g. medical records, financial data etc.)
  • There are 28m IT professionals in 2014, set to rise to 36m by 2020.
  • The data handled by one of these professionals at any one time will rise from an average of 230GB to 1,231 GB.

Click to enlarge this data chart on emerging markets.

digital universe

Mobile ecommerce

Social-fuelled discovery is one trend causing a rise in mobile traffic. While Facebook accounted for less than 5% of traffic to ecommerce sites on desktop, that number jumps to 7% when looking at mobile phones.

In comparison, search based traffic from Google represented 18% of traffic from computers, but just 12% on mobile phones.

The stat indicative of the rise of mobile commerce though, taken from a Shopify survey, sees 50.3% of ecommerce traffic coming from mobile.

mobile ecommerce 


Betfair Exchange opened the first market on Twitter mentions during Scotland’s second live political debate about independence. Alex Salmond stood out as the clear winner.

  • Alistair Darling received 22,975 mentions in 24 hours.
  • Alex Salmond received 28,084 unique mentions.

Tablet games

New data from Juniper Research has revealed that by 2019 worldwide revenues from tablet games will reach $13.3bn.

  • In 2014 this figure was $3.6bn.
  • It’s estimated only about 6% of mobile games will be paid for at point of download in 2019.
  • Improved storage capacity, better graphs and mobile broadband penetration are all cited as likely causal factors.

In marketplaces now containing over 1m apps, the report argues greater funding would be required to achieve consumer awareness and crowdfunding will represent an increasingly popular option.


Thanks to Furthr for bringing us this mildly amusing chart from Morgan Stanley which refers to the utopian society of 2025 when all cars will be driverless.

Taxi drivers, brace yourselves.

driverless cars

eBay and the blockbuster

eBay Advertising has revealed the opportunities for brands to capitalise on the halo effect of blockbusters releases.

  • There were more than 36,000 searches for ‘flapper dress’ on eBay.co.uk in the week following the release of The Great Gatsby in May 2013.
  • A 35% spike in searches for Aston Martins following the release of Skyfall in October 2012.
  • Over 500,000 searches for “Disney” by men aged 35 to 54 on eBay.co.uk between March 2013 and March 2014.
  • A 13% increase in searches in the DVD, Films and TV category on eBay.co.uk the week after the clocks went back in October 2013.

Digital transformation

This comes from our brand new report Leading a Digital Marketing Evolution, produced in association with Epsilon.

Companies with over $1.5bn in annual revenues were surveyed, roughly in alignment with the top 1,000 global organisations.

  • 77% of respondents were either adapting to new challenges or under pressure from digital change.
  • On a positive note an impressive 19% are ‘changing their sector’. 

digital pressure on orgs


Christopher Ratcliff has been on the hunt for iBeacon stats.

According to an article in 9to5Mac from June 2014, interactions with advertised products in inMarket’s iBeacon rollouts (which includes Conde Nast and others) increased 19 times after roll-out. 

  • This means an almost 20 times increase in the number of users interacting with in-app advertised products.
  • App usage was also 16.5 times greater for users who received an iBeacon notification vs those who didn’t.
  • Users receiving an iBeacon notification were also 6.4 times more likely to keep an app on their phone. 

Of course, these stats will differ wildly depending on the use case, product, messaging and retailer in question, but it’s good to know success is happening somewhere out there. 

Travel and mobile

Data from Somo reveals that of those 30m people who look for travel information on mobile devices each month, 55% of people say it is easily accessible.

However many bemoan a lack of apps.

  • 44% of people plan their trips on mobile or tablet.
  • 61% of people purchase air travel and accommodation from their mobile.
  • 32% of UK travel companies currently have no mobile solution.

Click to enlarge this lovely infographic for more stats magic.

mobile and travel