How to smooth the user journey
Six principles here for designing an experience that guides people to the right content on your website.
How to build trust with the people who use your digital services
A large part of the redesign work being done is about simplicity, writing for people and testing the user experience.
In this post, Ben Holliday lays out some ways in which GDS has tried to build trust in the application process for Carer’s Allowance, one of 25 exemplar services under construction.
The tips are applicable to any marketer building forms and asking for information.
How to use sticky notes for agile user research
This post looks at analysing the findings of user research, doing this in an agile process making hefty use of sticky notes.
If you’ve ever aspired to the augury of productivity that is a wall of sticky notes, but never managed it in practice, this post is for you.
How to show real-time internal search terms in Google Analytics
A hugely useful practical post here walking through the process of using advanced filters to create realtime reports for internal search terms.
How to label your audience in your website’s navigation
Here’s a more specific bit of UX work. This post looks at the success or otherwise of referring to users within your navigation.
Through testing, the team seeks to understand if labelling topics by audience (e.g. professionals, industry, etc) would improve speed and ease of navigation for people.
The conclusions are of interest for anyone with a content rich website.
How to truly commit to style
One of the things GOV.UK has been lauded for is its revised style guide. It makes for clear and often amusing reading.
This post shows just how far commitment to style goes with GDS, as Whitehall Publisher (the CMS) has been updated to included a ‘words to avoid’ checker, which highlights any of the top 10 words to avoid.
How to make films
Another string to the GDS’s bow is smart production of video.
These videos are short, instructional and take into account context, audience and subject matter. This post is a little insight into how the videos are planned and executed.
Useful for anybody planning short video for their site.
How to design for user needs and personas
This post gives some background into the revolution at GDS started in part by a review from Martha Lane Fox.
Aside from this background to improving government services, there’s some great help here on how to work with personas.
The philosophy of user experience
For as good as definition of the hazy term ‘user experience’ as you’re likely to get.
Technology and tools
I found this post enlightening – on building a proof of concept for the Land Registry.
The tools used to build, to work remotely and communicate are listed. It’s inspiring stuff but directly usable for any project manager hoping to go down this route.
To hear from Mike about life on the inside, be sure to check out the Festival of Marketing.