Another seven days have passed, so it’s time again for our weekly stats roundup.

Statistics include real-time marketing, the New York Times, Financial Times, showrooming, mobile commerce, and suspicious bot traffic.

For more digital marketing stats, check out our Internet Statistics Compendium.

Improved customer experience seen as main benefit of real-time marketing

  • The new Real-Time Marketing Report from Econsultancy/Monetate asked both client-side and agency respondents to identify what they perceived to be the main business benefits of real-time marketing, with a better customer experience proving to be the most popular answer (84% company vs. 82% agency).
  • Around three-quarters of respondents cited improved conversion rates as a key benefit (72% vs. 74%) making it the second most-popular answer.

What do you or your clients perceive as the main benefits of real-time marketing? 

An insight into a Norwegian newspaper’s digital strategy

  • This week Verdens Gang gave an insight into how it integrates it print and digital strategies.
  • VG is a Norwegian newspaper with a daily circulation of more than 200,000, in a population of 5m. Across print and digital, 1.8m people use VG daily.
  • In 2002, 40% of 15-19 year olds read a newspaper in Norway. Ten years later in 2012, only 12.6% of this age group in Norway (now 25-29) read a newspaper.
  • The same age groups digital product consumption went from 15.9% in 2002 to 59.6% in 2012. 
  • Mobile ads have generated £15m in revenue in 2013 for VG, and are expected to hit £20m in 2014.

Is the NYT’s paywall paying off?

  • When the New York Times moved behind a paywall in March 2011, many thought that this wouldn’t be a sustainable business model.
  • Now the New York Times has 760,000 paying digital subscribers and 950,000 print subscribers with access to digital.
  • Since the New York Times became the first to implement a paywall three years ago, more than 300 US publishers now have one, too.
  • Read more about the NYT’s digital strategy in Ben Davis’ post about the company’s subscriptions and product development.

But how’s the Financial Times doing?

  • On Davis’ page-turning tour of the publishing world he also discovered that the Financial Times is matching the New York Times for revenue generated from readers. Currently 62% is reader revenue and 38% from advertising.
  • The FT is seeing eight to 10 minute readership time in any visit, which is relatively high. The paper also achieved a 1.3% increase in revenue and a 17% increase in net profits in 2013 compared to 2012.

Women love showrooming

  • A new report from has found that 13% of UK shoppers say they now actively ‘showroom’, with 14% of women doing it compared to 10% of men. 
  • Furthermore, 35–44 year olds are showrooming the most, with 18% doing it, more than any other age group.

Do you agree that “I have tested and asked for advice in store before eventually buying it online”

SMEs behind the times with current web trends

  • Stats from website building platform Basekit show that 91% of small business’ websites are not accessible via mobile.
  • Of the 510 SEMs interviewed only two-thirds were able to update their own site and only half used social media to promote their business.

Websites impact brand perception

  • A new Peer 1 Hosting survey of 300 ecommerce decision makers in the US, UK and Canada reveals that 76% believe customers’ perceptions of their brand are directly impacted by the quality of user experience on their ecommerce website. 
  • As a result, 33% of those surveyed plan to invest significantly in the overall design of their ecommerce sites, and 29% in improving overall user experience, to achieve higher online conversion rates in 2014.

A third of online sales now made via a mobile device

  • According to new data from IMRG and Capgemini 32% of UK online sales were via mobile devices in Q4, up from 27% in the previous quarter.
  • Visits to e-retail sites via smartphone and tablet devices now account for nearly half of traffic.
  • Mobile commerce is particularly strong in the apparel sector, with 36% of online sales and a staggering 51% of website visits now coming via mobile devices.

More than 40% of online adults are multi-device users

  • A new study into multi-channel device use from Facebook and GfK has found that in the UK more than 60% of online adults use at least two devices every day and nearly 25% use three devices.
  • Furthermore, 40% of all online adults start an activity on one device and finish it on another.
  • This number increases with the amount of devices owned: 54% of people who own two devices switch between them to complete tasks or activities and 73% of people who have three devices do the same.
  • Among those who switched devices in the study, 25% switched to a tablet and 60% switched to a laptop.

US bot traffic increases

  • Solve Media issued its Bot Traffic Market Advisory this week, revealing that suspicious web activity in the US grew 40% during the calendar year 2013 with suspicious mobile activity increasing 30% annually. 
  • In Q4 2013, suspicious web activity in the United States spiked to 61% from 51% in Q3. Globally, Southeast Asia, China and Eastern Europe had the highest levels of bot traffic – specifically, Singapore and Taiwan in Southeast Asia, and Poland, Lithuania and Romania in Eastern Europe.