Here’s a round up of some of the most interesting digital marketing stats we’ve seen this week.
Stats include the site speed of the UK’s top retailers, Facebook’s Q3 results, Man Utd’s search performance and on-demand TV.
For more digital stats, see our comprehensive Internet Statistics Compendium.
Amazon is top site for speed
- Earlier this week we analysed the site speed for the top 10 UK retailers using Google’s PageSpeed Insight tool.
- Overall the standard was consistently high, with Next being the only retailer that achieved a score of less than 50.
- It scored just 23 for its homepage and 22 for the product page I looked at, which was easily the worst score out of the 10 retailers.
- At the other end of the scale, Tesco clocked the highest homepage score of 95 and was the only retailer that didn’t get any medium or high priority recommendations on how to improve its site speed.
- However Tesco’s product page scored 79, while Amazon had a more consistent score of 90 for its homepage and 91 for the Kindle product page.
Facebook beats market expectations
- There was good news for Facebook this week as it delivered better-than-expected Q3 results.
- In Q3, Facebook’s monetisation efforts produced $1.26bn in revenue, a 32% year-over-year increase. That handily beat analyst expectations of $1.23bn in sales.
- And the company delivered on the bottom line too, producing 12 cents per share in profit (before certain costs), compared to expectations of 11 cents per share.
Man Utd are the most visible Premier League team
- A new study that analysed the search visibility of the 20 Premier League clubs found that champions Man City lie in sixth place, while unsurprisingly Man Utd top the table.
- Searchmetrics used its SEO Visibility tool to measure how prominently and frequently each teams’ website appeared in Google UK search results.
- Man Utd achieved the top score of 44,954, followed by Arsenal (42,784) and Liverpool (32,176). Man City came sixth but had a relatively low score of 14,974.
Facebook engagement increases eight-fold in one year
- Facebook marketers are achieving significant increases in engagement, according to a new report from Adobe.
- Engagement – defined as likes, comments and shares – grew by 896% year-on-year, which the report says is largely attributable to the introduction of Facebook Timeline.
- Adobe’s report also shows that search spend on desktop continued to grow in Q3 2012, with the UK up a massive 36% YoY compared to 11% in the US.
- But the increase in spend contributed to an 8% drop in ROI for UK marketers, though ROI in the US was up 26%.
Marketers lack strategy in social activities
- An Eloqua survey of 296 UK B2B marketers found that nearly two thirds (64%) use some form of social media to promote their companies, and 83% of those use social to create company and brand awareness.
- However only 22% of respondents use social media to capture information on leads.
- The study also found that of those who use social media, less than half (35%) admitted to incorporating any kind of social into their demand generation activities.
Multiscreen future for on-demand TV
- The number of adults in Britain watching TV on-demand via TV sets and mobile devices is growing, while on-demand viewing via a desktop or laptop computer has peaked, according to data from Kantar Media’s futurePROOF study.
- While the overall percentage of adults watching television on demand has remained consistent across the year at 47%, there has been a shift in the devices used for this on demand viewing.
- The number of adults in Britain viewing content on demand through a TV set has increased by 16% over the course of 2012. The number of adults viewing via tablets has doubled over the same period while mobile viewing has increased by 39%.
- The most common screen for on demand TV viewing is the television (33% of adults have watched on demand through a TV set in the last month) followed by laptop/desktop computers (20%), tablets (5%) and mobile phones (5%).
Interest soars for iPad Mini
- According to data from Experian, one in every 6,000 UK internet searches last week was for the iPad Mini (date ending Saturday October).
- Also, 6% of all searches for the iPad have included the word ‘mini’ in the last four weeks, with a majority of people are searching for price, release date, rumours and features.
- Tech mag T3 is the biggest recipient of traffic with 8% of searches, while Facebook is the 10th biggest recipient of traffic.
Surprise! People find ads annoying
- A Respond survey of 1,192 consumers has found that 62% of people said they were likely to leave a web page featuring adverts that they deemed to be annoying, while 55% said they were less likely to visit the website again.
- 98% of respondents said they prefer ads that open when they chose to click on them and, when asked about ad blocking software, 62% said they either installed it already or planned to do so.
SMEs failing to use the web to drive local business
- A survey by Bdaily has found that only one in four (27%) small and medium enterprises (SMEs) are carrying out any kind of online marketing to drive local business.
- Two thirds of businesses surveyed (67%) cited a lack of expertise, confidence or understanding of digital marketing.
- Of those businesses that are spending on online marketing, nearly half (45%) are spending less than £200 a month.
US shoppers love to ‘showroom’
- A survey of 2,361 US consumers by deals website CouponCabin has found that 43% of smartphone owners engage in ‘showrooming’, or comparing prices on a mobile device, while in stores.
- By category, the uptake of such behaviour was highest when considering home electronics, hitting 50%. Entertainment products like books, DVDs and CDs logged 40%.
- These figures stood at 31% for the apparel segment, as well as 29% for footwear, and 24% for desktop PCs.