Here are some of the most interesting digital marketing stats we’ve seen this week.
Stats include connected TVs, online customer satisfaction, mobile news publishers, Amazon’s ad revenues and the boom in tablet use.
For more digital marketing stats, check out our Internet Statistics Compendium.
Connected TV usage on the rise
- A new report from Rovi into connected TV usage in Q1 2013 shows that females are now the primary owners (55% of UK connected TV market).
- The data also shows that households are using their TVs to go online more frequently. There was a 10% increase over the previous quarter, with 49% of respondents indicating that they use the connected platform once a week or more.
- 84% of users indicated that connected functions are accessed by more than one user in the home – an increase of 23%.
- Finally, 55% of respondents claimed they have noticed advertising on the platform, an increase of 14% from Q4 2012, and one in 10 respondents have clicked on ads on these devices – an increase of 8%.
Online satisfaction reaches new heights
- Consumer satisfaction with online shopping experiences is currently reaching some of the highest levels since tracking began in 2008, according to a white paper from eDigitalResearch and IMRG.
- The report shows that user satisfaction reached an all-time high between July 2012 and January 2013 of 83.4%, rising from its lowest score of 76.7% in July 2009.
- However almost a quarter (23%) of respondents said that they wanted a better delivery experience, while another 17% felt that a quicker response to their queries would help during their purchase journeys.
Amazon is most liked tech brand
- The internet accounts for four of the 12 most liked brands among 16-34 year olds according to a new report “Generation Y and Brand Loyalty” from w00t! Media.
- Amazon is the most liked technology brand (liked by 78%) and the second most liked, overall, behind Cadbury (82%). The other three internet brands among the 12 most liked, overall, are Google (73%, ranked 6th) Facebook (70%, 10th) and YouTube (68%, 12th).
The Guardian delivers best mobile news experience
- The Guardian has come out top in delivering the best mobile news experience, according to a new report from EPiServer.
- The mobile news study assessed the mobile websites and apps of 12 of the UK’s top news publishers, with The Guardian providing impressively fast browsing, easy to locate stories with clear headlines and GuardianWitness, an innovative citizen journalism app for iPhone and Android.
- The Guardian scored an impressive 87%, followed by i and The Independent, both scoring 82%. However, the delivery of news via mobile website was lacking from the Daily Mail, Daily Express and The Times, with all scoring less than 50% in the study.
- The average score across all 12 publishers was 67%, with all of them offering an iPad, iPhone and Android app.
Amazon rakes in the ad dollars
- A report by eMarketer shows that Amazon is generating significant advertising revenues, predicted to be worth $835m in 2013.
- It states that net ad revenues at the online retailer had increased 51.9% to $410m in 2011 and a further 45.5% to $610m in 2012. It expected 2013 would see a smaller double-digit rise of 36.9% to reach $835m.
Self-service shopping experience grows in popularity
- The majority (61%) of global consumers are open to shopping at a ‘self-service’ fully automated store with vending machines and kiosk stations offering virtual customer service, according to a new report from Cisco.
- It also found that 62% of UK consumers are comfortable receiving retail advice based on their location and 25% of UK consumers recently made in-store purchases based on research they did online.
People like to moan about service on social
- Research from NewVoiceMedia reveals that nearly a third of us (31%) post online following inadequate customer service, spreading the complaint across our networks and beyond.
- The survey of 2,034 UK adults shows that women are nearly twice as likely than men to take out their frustration online.
- Finally, 7% of respondents even consider posting on Facebook to be the most effective way to resolve a problem.
Digital knowledge divide holding back UK workers
- A survey of 2,000 British workers, commissioned by the Digital Domination Summit, found that two thirds (67%) of respondents felt things like the internet, digital innovations and technology were already having an impact on their jobs, but just a fifth (21%) say they were adequately equipped with the skills they needed to make the most of these.
- Almost half of those questioned (48%) said that they wanted to add new digital skills and knowledge to their CV. One-in-five (21%) felt hamstrung by not knowing where to start, whilst 14% felt that new digital skills were too expensive to learn.
- Almost one-in-five (18%) of 55 year old and older felt left behind in terms of new technology, nearly double the figure (10%) of 18-24 year olds.
The relationship between entertainment and social
- A new global survey by Edelman shows that people who use social media are as likely to share information about entertainment as they are about their own personal lives or about their friends (76% share entertainment; 75% share about their own lives; 76% share about their friends).
- In the UK, only 58% use social media to share entertainment, 65% share about their own lives and 61% share about their friends.
- Furthermore, 63% of global respondents use social to interact with talent from their favourite entertainment shows and 60% admit to watching TV while using a digital device to shop.
Tablet use trebles in two years
- Global tablet usage in Q1 2013 was up 282% year-on-year, while the number of consumers using their mobiles to go online increased 60% over the same period, according to a GlobalWebIndex report.
- The top five activities undertaken by tablet owners were checking the weather (67%), watching video clips (65%), using webmail (64%), checking information on music, leisure or entertainment (63%) and using a social networks (60%).
- Compared to the average internet user, tablet owners were 57% more likely to keep up with the latest fashions and 55% more likely to say that their favourite brand plays an integral part of their online life.