Here are some of the most interesting digital marketing stats we’ve seen this week.
Stats include personalisation, how rich people use social, mums on Facebook, online video ads, real-time bidding, and digital news publication.
For more digital marketing stats, check out our Internet Statistics Compendium.
Consumers aren’t fussed about personalisation
- A new studies suggests that consumers aren’t blown away by personalised experiences online, or at least that’s their perception.
- In a global consumer survey by Adobe 42% of respondents said they were ‘neutral’ about the value of personalised product and service recommendations online, which is as good as saying they either don’t care or aren’t aware of it.
- A third of respondents (33%) said that they find personalisation somewhat or very valuable, while 26% claimed that it’s either not very or not at all valuable.
How valuable do you find it when a website makes personalised product and service recommendations to you?
Finance opportunity on social
- A LinkedIn survey of over 400 wealthy individuals reveals that 84% of mass affluent consumers, who control between £65,000 to £650,000 in investable assets, use social media and two-thirds (63%) of those who use it to browse financial information are driven to make an investment decision as a result.
- Two out of five (40%) of mass affluent consumers engage with financial institutions on social media, and one third (32%) engage with their social content.
- Furthermore, two-thirds (68%) of this group have found out information about a financial product or account via an advertisement on social media, and a third (33%) have found this information through sponsored content/updates.
Mobile shoppers are on the look out for bargains
- A Tradedoubler survey of 2,500 smartphone users has found that 52% of respondents who shop at least once a month on their device have at least one performance marketing app on their mobile.
- Price comparison apps prove most popular (32%) amongst shoppers surveyed, followed by coupon/voucher code (23%); loyalty or reward (22%); daily deal/group buying (20%) and cashback apps (19%).
Interactive pre-rolls twice as popular in UK
- Interactive ads served before video content (pre-rolls) are twice as popular in the UK as they are globally, according to new data from AdoTube.
- Interactive pre-rolls accounted for twice the share of in-stream video ads in the UK (72%) in 2012 than they did globally (36%). In contrast, standard pre-rolls accounted for 25% in the UK – almost half the global share (46%).
- Ads that run on top of the main video (overlays) are far less popular in the UK – accounting for less than 2.5% of ads served compared to 18% globally.
- In the UK, 4.8% of video ads with interactive capabilities – such as playing a game, finding a shop or entering data – are interacted with compared to 3.0% globally. Click-through rates to the advertiser’s website are also much higher in the UK (3.7%) than globally (2.6%).
Consumers believe traditional media trumps digital for ad effectiveness
- A new Adobe survey shows that global consumers still rely on family and friends (51%) and consumer forums (35%) if they want credible information on products and brands.
- Traditional media, such as newspaper and TV, came in third with 28%, while company websites scored just 17% compared to 8% for blogs and just 3% for branded social media pages.
- The same trend is apparent looking the best source for marketing and advertising, with traditional media considered the most effective channel (47%), followed by family and friends (31%) and consumer forums (25%). Company websites scored just 18% while blogs came last with 8%.
What source is best for marketing and advertising?
Mums love Facebook
- A new report from BabyCentre shows that more than half of the mums surveyed said that checking Facebook is the very first thing they do when they wake up in the morning (compared to a quarter of the general population).
- This regular usage adds up to the average mum spending 9.7 hours a month on Facebook according to comScore.
- The report also indicates that social networking is driving purchasing as over two thirds (68%) of mums say that they use parenting social media platforms for brand and product recommendations, a figure which has increased 42% since 2009.
A third of new publications are now ‘digital-first’
- A global survey of 550 journalists spanning 15 countries revealing that a third (30%) would consider their publications ‘digital first’, publishing stories online first and no longer holding stories over for print editions.
- The latest Oriella Digital Journalism Study found that 50% of journalists publish video footage they shoot in-house, and more than half say they source news stories from micro-blogs (e.g. Twitter) provided the source is already known to them. Where they don’t know the source only about 25% do.
Mobile media predicted to exceed $200 billion by 2017
- Global spending on consumer mobile media will rise from $161 billion in 2012 to over $200 billion by 2017, according to a new study from Strategy Analytics.
- The increase will be driven by huge increases in spending on mobile applications, games, music, video, ringtones, wallpapers and alerts.
- Mobile advertising will become an increasingly important source of revenue, more than tripling to $42 billion by 2017, and accounting for 18% of total mobile media spending.
Data from eBay shows how consumers search for cars
- The latest monthly data from eBay Advertising shows that the online marketplace recorded a 140% increase in searches for cars in the UK between 2009 to 2012.
- And reflecting the power of films on influencing consumer behaviour, following the launch of Skyfall eBay recorded a 35% spike in searches for Aston Martins.
- And with the release of new car registrations in March, April saw the biggest peak in car searches on eBay, with searches more than doubling in comparison to monthly searches in Q1 2013.
Report shows 275% increase in European mobile RTB ad spend in Q1 2013
- New data from Adform has revealed that Europe’s digital advertising community has vastly increased its investment in programmatic mobile marketing, with a near three times (275%) increase in mobile RTB (real-time bidding) spend in Q1 2013.
- The report also revealed that while the standard, rectangular ‘article banner’ accounted for 43% of European advertisers’ overall spend, newer and larger formats are receiving better traction with consumers.
- The data also showed that RTB impressions that are above the fold, which require minimum scrolling from the consumer, continue to perform two times better than those below it, yet still only earn just a 22% boost in price.