This week’s stats round-up has a mobile slant, but also covers search, email and our top 100 digital agencies report.
For more digital marketing stats, check out our Internet Statistics Compendium.
- Almost three quarters (72%) of companies are planning to increase their spending on mobile channels this year, according to the Econsultancy / IBM Tealeaf Reducing Customer Struggle report.
- Three-quarters of organisations surveyed say that mobile is ‘important’ (42%) or ‘critical’ (32%) to their business objectives. Just 6% of respondents don’t consider mobile important.
- More than a quarter (27%) of responding organisations say their customers rate their brand’s mobile user experience as ‘good’ (23%) or ‘excellent’ (4%), up from a fifth in 2012.
What do you think are the most serious issues your customers encounter when they interact with your brand via a mobile device?
Google and ‘domain clustering’
- According to a study by Stickyeyes, Google has been looking to show more diverse results in the wake of Penguin 2.0.
- There are now, on average, 34.7 unique domains per 100 results as opposed to 19.3 before the uodate, meaning a number of terms weren’t fully impacted.
- 1,323 sites lost all their results. Only nine of these started with 10 or more results and 121 with three or more, possibly a combined blow along with the Penguin 2.0 update.
- 451 sites lost more than 50% of their results.
- 52% of the current index is occupied by new domains with 8,892 domains that didn’t rank now displaying.
Multi-platform news consumption
- According to the Reuters Digital News Survey, summed up nicely here, 29% of respondents (11,000 were surveyed) use a smartphone at least once a week for news.
- That figure rises to more than 40% for under 45s.
- 30% of 25 – 34 year olads say their smartphone is thei main method of consuming news.
Top 100 digital agencies
- The Top 100 Digital Agencies Report, sponsored by Sitecore, found that total fee income reported by the top 100 agencies this year is £1.18bn, up 23% from the £962m that these agencies earned last year.
- The research also found that creative activities drive the largest share of average agency fee income; it accounted for 17% of fees (or almost £203m). This was followed by technical development (14% / £168m), and marketing (12% / £148m).
- This year’s top 10 agencies were:
- BAE Systems Detica
- Deloitte Digital
- Wunderman Network UK
Most popular UK mobile commerce sites
- Stats from IMRG and Experian Hitwise show that Amazon is the most popular mobile retail site in the UK.
- The Amazon UK and Amazon.com sites accounted for over 10% of mobile visits to retail sites in April 2013, with Argos receiving 2.3% of visits.
- Mobile now accounts for 20% of the UK online retail market, up from less than 1% in 2010.
- Mobile visits to online retail sites now account for almost one in three ecommerce site visits in the UK.
The data iceberg
- Our newly released State of Integrated Marketing Report found that many organizations are still in the process of building foundational capabilities around data.
- The chart below tracks the responses of companies with marketing budgets over $5MM, and looks at whether they have a current or planned capability across several data skill sets.
Percentage of traffic by Google search position
- According to a study by Chikita, the number one spot in Google’s organic results bags 33% of the clicks.
Mobile email optimisation
- According to dotmailer’s Hitting The Mark study, two thirds of the UK’s top online retailers are failing to optimise email marketing for mobile.
Online retail sales
- According to the IMRG Capgemini e-Retail Sales Index, the online retail market grew by 16% year-on-year in May and by 5% on April 2013.
- Conversion rates rose to 4.9% (excluding travel) in May, up 20% compared to the same month in 2012 and 2011.
- However, average basket values were lower, at £77 from January to May 2013, down from £83 and £86 for the same period in 2012 and 2011 respectively.
Mobile flight searches
- Greenlight stats show that were 3.2m online searches for flights last month, and more than 17% of these were made on mobiles.
- Cheap flights’ was the most popular term searched for on Google UK, accounting for 17% of all flight searches, and 20% of all searches made on mobile.