Some of you might have been lucky enough to have escaped work in August. And, while I’m sure you enjoyed lounging at Club Med, there is some interesting Econsultancy content you have missed!
Here is our top 10 posts of the month, from great comment threads to ‘sleepers’ that are too good to be missed.
Top guest post
Luis Carranza points out that avoiding bad tactics on social media is tantamount.
Top staff post
A fun and common sense look at UX no-nos from Chris Lake.
A lively discussion around the potential ‘down-grading’ of press-release links by Google.
From our intern no less!
This wonderful tale deserves a bigger audience.
Most immediately useful
A very useful download from Chris Gilchrist to help you manage:
- Domain names.
- Email addresses.
- Website logins – such as FTP, CMS, Databases.
- Useful website info – such as where it’s hosted.
- Third party logins – like social media accounts or payment gateways.
- Design elements – such as logo files, fonts and site imagery.
Not too controversial, but some honest takes on Google’s new paid and organic report in AdWords.
Best opinion piece
Econsultancy CEO Ashley Friedlein went to coding school and came back to tell the tale. Where do marketers go next?
Best brand case studies
Matt Owen gives us a great run-down on how Marvel work with their heroes across different media, incorporating storylines that mean well-loved comic book characters fit with their on-screen incarnations.
Coca Cola are pretty good at marketing. Here’s some details on 10 of their best digital campaigns.