What do we want? Digital marketing stats! When do we want them? Now!
Well here you are then, a selection of some of the most interesting digital marketing and ecommerce stats we’ve seen this week.
The topics include digital agency revenues, Twitter customer service, mobile email, Motorola’s marketshare and the challenges facing CMOs.
For more digital marketing stats, check out our Internet Statistics Compendium.
UK digital agencies expect 30% revenue growth in 2014
- A new report has found that UK digital agencies are predicting year-on-year revenue growth of 30% for 2014.
- This bullish forecast represents an average taken from 322 digital agencies, and compares to a figure of 26% when the survey was previously carried out in 2011.
- Just 10% of agencies that responded to this year’s survey expect their business to remain flat, while around a quarter (24%) predict that their revenue will grow by 50% or more.
- The findings come from Econsultancy’s fifth Digital Agency Rate Card Survey.
What is your projected year-on-year growth for 2014?
Display retargeting tags are present on more than half of top websites
- Display retargeting tags are present on 52% of the top 2,000 UK websites.
- This statistic comes from the first edition of Econsultancy’s Display Retargeting Buyer’s Guide which has just been published.
- The guide highlights the latest trends in an industry driven by great conversion results, but sometimes marred by consumer negativity and held back by changing cookie policies.
Brands unable to respond on Twitter
- According to a new Eptica Multichannel Customer Experience Study only 39 out of 100 top UK companies were able to directly answer customer service questions asked through Twitter.
- However when companies do respond to customer questions on Twitter, the response time is generally quicker than other channels.
- The average reply came around 8 hours and 37 minutes later. One eager company even replied in just four minutes.
The cost of bad data
- New research from Experian Data Quality shows that inaccurate data has a direct impact on the bottom line of 88% of companies, with the average company losing 12% of its revenue.
- This loss of revenue comes from wasted marketing spend, wasted resources, and wasted staff time.
- 28% of those who have had problems delivering email say that customer service has suffered as a result, while 21% experienced reputational damage.
- The EDQ survey was taken by more than 1,200 organisations in the UK, US and Europe, across a range of sectors and company sizes.
22% of UK businesses have ‘non-existent’ mobile email strategy
- More than half of UK businesses describe their mobile email strategy as ‘basic’ (39%) or ‘non-existent’ (22%), according to a new report from Econsultancy and Adestra.
- The survey also found that just 5% of businesses have a ‘very advanced’ mobile email strategy while 12% classify their current efforts as ‘quite advanced’.
How well would you describe the extent to which your company has (or clients have) a strategy for optimising email marketing for mobile devices?
Revenue growth and customer journey top modern CMO priorities
- A survey of 228 global marketers has found that CMOs are increasingly expected to focus on financial growth, data acquisition and customer service.
- 53% of CMOs have a greater focus on enabling revenue growth, while 38% have a greater role in customer service.
- Furthermore, 38% have greater technology budget and 61% say data acquisition is the top internal marketing priority for 2014.
- The findings come from the ‘CMO Report’ from Salesforce ExactTarget Marketing Cloud and Deloitte.
Larger screens and 4G drive mobile video usage
- Larger screen phones, better video quality and 4G networks are the three most important factors for driving greater consumption of video content on mobile phones, according to a new study from Strategy Analytics.
- The study – conducted across the US, China, France, Germany, Spain and the UK – found that 42% of mobile phone owners report larger screens would make them watch more video on their mobiles. Better quality video (35%) and having a 4G network (29%) are the next biggest drivers.
- Currently, almost three-quarters (72%) of consumers watch video on their mobile phone, however, only 44% do so at least once a week. Less than 1 in 7 (15%) watch mobile video on a daily basis.
The ever-increasing use of mobile
- The latest consumer data from IPA TouchPoints5 has found that that almost half of UK consumers (48%) now own a smartphone while more than a quarter (27%) own a tablet and 38% either owned one or had the use of one within their homes.
- Over the course of a week desktop/laptop devices now account for 54% of the total time spent online while mobile devices take up 42% (smartphone 31%, tablet 11%). Smart TVs (2%) and games consoles (1%) make up the rest.
- The report is based on a survey of 5,100 adults and a diary that collected data every half hour for a week on how they were spending their time and the role of media in their lives.
Motorola making gains
- In the three months to February 2014 Motorola gobbled up 6% of British mobile sales thanks to the success of its new Moto G handset.
- Motorola’s marketshare was previously next to zero, but the launch of the Moto G in November 2013 has apparently proved to be a hit with young males from lower income groups.
- The data comes from the Kantar Worldpanel ComTech report.
SMEs are frustrated with their websites
- To finish today, here’s an infographic created by Browser Media. It explores the attitudes of SMEs to online marketing.