We might be free falling into Autumn, but if there’s one thing that can make darker mornings and shorter days slightly more bearable – it’s some juicy digital marketing stats.
This week’s roundup includes news on video ads, attribution, consumer behaviour and lots more.
If you’d like further information, the Internet Statistics Compendium is ready and waiting.
90% of UK grocery retailers have issues meeting customer requirements
New research by Blue Yonder has found that grocery retailers are failing to keep up with growing customer demands.
From interviews with 750 grocery managers and directors across the globe, 90% of UK respondents said they’re falling short, with 25% unable to deliver an omnichannel experience.
Furthermore, nearly 30% said decisions in the supply chain are slowing down their decision-making, and the main reason they are unable to keep pace.
Retailers take advantage of dual-screen shoppers
eBay’s UK retail report highlights how primetime TV shows are influencing shopper behaviour, specifically through the rise of ‘dual screening’ – i.e. the act of watching television whilst simultaneously surfing the internet.
According to data, eBay saw a 67% rise in interaction with baking products while the first episode of the new Great British Bake Off was on air, rising to 133% during the hour immediately afterwards.
Other items that have seen an increase in search interest include Peaky Blinders’ style flat caps, Game of Thrones merchandise and Olympic-inspired bicycles.
Facebook generates 14.2% of all traffic for major online publishers
Despite algorithm changes, Echobox has reported that Facebook’s role in media distribution continues to grow, with the network now generating 14.2% of all traffic for media companies.
This means that Facebook’s share of referral traffic has trebled from 5.2% of all online traffic to 14.2% since January 2014, compared to Twitter’s share which has remained static at 1.8%.
With Facebook a continued focus for publishers, many are now employing dedicated teams for social media optimisation.
UK shoppers make impulse purchases 28% of the time
A new study by HookLogic has delved into the UK’s shopping habits, discovering that one third of consumer purchases are made up of impulse buys.
Impulse shopping is higher in the infant and toddler category, followed by food and groceries and toys and games.
Interestingly, 60% of shoppers cite product descriptions as a top factor in the decision to purchase.
When it comes to categories such as Electronics and Home Décor, consumers are much more considered, thinking about their purchase weeks or even months beforehand.
9 out of 10 Brits think NHS Hospitals could be improved by digitisation
Research by Apadmi Enterprise has found that 60% of UK patients are dissatisfied with the lack of digitisation within the NHS.
Following Jeremy Hunt’s pledge to improve technology in healthcare, 9 out of 10 Brits say that the use of mobile apps would significantly improve matters.
76% said they would like to use tech to manage hospital appointments, such as booking, cancelling or confirming an appointment. Likewise, 55% would use technology to store their prescriptions.
Despite this desire, 55% of patients say they have never used mobile app technology to engage with the NHS.
Over 40% of video budgets allocated to formats beyond pre-roll
According to Collective’s latest report, online video advertisers are buying more strategic and varied video solutions than ever before, with an increased investment in display, YouTube and social channels.
In 2015, 56% of respondents were buying both video and display. In 2016, this figure has jumped to 73%.
This is in comparison to the percentage of those buying traditional TV and Video, which has fallen from 38% last year to 26% in 2016.
39% of consumers still wary about sharing economy
Research from Trustpilot reveals that while 47% say the sharing economy benefits consumers, 39% feel these companies aren’t as trustworthy as traditional outlets.
The biggest area of concern is a lack of clarity over who is responsible if something goes wrong. 29% of survey respondents said they had previously avoided using a sharing economy platform due to this issue.
The survey also looks at the various types of platforms that consumers feel the most comfortable using (see the below charts for popularity rankings).
Adobe reports continued deflation in the UK following Brexit
Adobe’s monthly Digital Price Index (DPI) for August has revealed that prices of durable goods such as TVs and computers have declined, with online sales dropping sharply year on year.
Despite demand being up in the months of May and June, growth slowed to 16% in July, leading to a 10% year on year decrease this August. This is in comparison to the US, which saw a 30.2% increase in the same period.
Travel prices to the UK also saw a decline, with August hotel prices in London down 16% year on year.
Less than a third of organisations carry out attribution across majority of campaigns
Our State of Marketing Attribution report, in association with AdRoll, has found that organisations are still falling behind on attribution.
While it plays an increasingly crucial role, just 31% of organisations carry out attribution across the majority of campaigns.
As well as marketers lacking the skills and resources to analyse results, it also appears to be due to the increasingly mobile-centric nature of consumers, with traditional tracking methods (such as cookies) not translating effectively to mobile.
Despite this, four out of five organisations claim that the rise of big data has increased focus on attribution.
Mobile accounts for a half of all video views
According to new figures from Ooyala, mobile video has reached a tipping point, with just over half of all views coming from mobile.
The Global Video Index Q2 2016 revealed a 15% year on year rise in mobile video views, meaning that they now account for 50.6% of the total amount.
This figure reflects the growing popularity of smartphones over tablets, with smartphones accounting for a 43% share of mobile video views, compared to 8% on tablets.