Last week I published a list of ready-made custom reports for Google Analytics, including ways to measure links, PPC campaigns, sales by time of day and more.
The reaction was very positive, and in the comments and related G+ discussion, more great custom reports were suggested, so I’ve rounded them up here.
Monitoring duplicate transactions
This one, suggested by Matt Clarke, finds duplicate transaction IDs which have been caused by incorrecy implementation of ecommerce tracking.
PPC Keyword/Matched Query Report
James Gurd suggested this one, which allows you to drill down to find out by source which keywords are driving traffic and segment by matched query type to see how targeting affects performance.
Another one from James Gurd, which is a useful SEO reporting suite showing keywords, landing pages and ecommerce.
Content impact report
Very useful. This one shows page titles and then volume, value and engagement metrics to show the impact of different content.
Ecommerce conversion report
Depesh Mandalia uses this one as his ’go-to’ report to identify issues and opportunities on ecommerce sites.
According to Depesh:
Tab one is about tracking keyword performance against sales to predominantly identify paid search opportunities. Tab two is about spotting high level conversion issues, breaking down by browser and version which I keep a regular eye on.
Tab three is a basic Device breakdown again more for trending/monitoring. Tab four (not relevant for all businesses) is a Country > City > Landing Page breakdown to spot trends and opportunities.
Finally Tab five is again for trend spotting, breaking Campaigns down to Year > Month > Day > hour in particular when running timed ads (eg TV) and other short-term marketing campaigns to understand impact on bottom line.
This one from Peter Meinertzhagen requires a bit more effort, but should prove useful.
The screenshot below shows what the report settings look like. According to Peter:
You need to enter whatever title your 404 page uses in the “Page Title” filter. You’ll then get URL’s looking a little like this in the report: /404.html page=/pageonyourwebsite/&from=http://externalwebsitelinkingtowrongpage/
It’s great for catching inbound links that are returning 404’s.
AdSense campaign report
Thanks to James Hart for this one, which monitors AdSense campaigns.
(We don’t use AdSense so a screenshot seems pointless).
Content marketing dashboard
This, from the Spinnakr blog, is a useful content marketing dashboard which displays a number of useful content metrics for an at-a-glance view.
It’s worth checking out the blog post for instructions on how to use it effectively.
SEO goal breakdown report
This, from Dinkum Interactive, looks at various SEO metrics:
Filter inquisitive traffic
This is not a custom report, but a very useful custom advanced segment, from Paul Gailey Alburquerque.
It filters out inquisitive traffic which contains the words ‘how’, ‘what’, ‘when’, ‘why’ etc and shows the related landing pages.
Econsultancy’s Crunch – Data, Analytics and the Rise of the Marketing Geek, takes place on October 10 at Truman Brewery, London. Crunch is the event for the analysts, strategists and boffins who turns raw numbers into insight, then revenue. This event is one of five that make up our Festival of Marketing.