Welcome to our weekly round-up of some of the most exciting digital marketing stats the US has to offer.
This time we’re going to be covering China’s booming ecommerce market, the dramatic rise in mobile spend, Apple’s apparent inability to hold on to its Apple Music users and much more.
China overtakes US in ecommerce sales
A new report from Juniper Research has highlighted the dramatic surge in Chinese ecommerce spend, with Alibaba attracting more than 330m buyers last year.
With nearly $450bn in ecommerce sales during 2014, China comfortably surpassed the US’s $296bn and became the largest single market in the world.
Mobile spend to reach $600bn by 2018
According to a new infographic by Coupofy, mobile commerce is on track to grow 300% faster than non-mobile ecommerce.
Mobile spend reached $200bn in 2014 and this is predicted to rise to a staggering $600bn annually within the next three years.
Check out the infographic below for more stats.
Publishers missing Instagram opportunity
Publishers have more than doubled their engagement rate on Instagram, yet only a minority are currently active on this platform, according to new research by Shareablee.
The study found that social activity within the media publishing industry grew 68% in the first half of 2015, with the greatest growth coming from Instagram (133% increase).
Only 41% of media publishers currently have a presence on Instagram however, suggesting many are missing out on the opportunities this network offers.
Half of young people use messaging apps
Research by the Pew Research Centre found that just over a third (36%) of US adults use messaging apps such as WhatsApp, Kik or iMessage. This figure rises to 49% among 18-29 year olds.
Younger users also favour apps that automatically delete sent messages, with 41% choosing these vs. 17% of all users.
Marketers lag on digital interaction
Many senior global marketers are struggling to make their mobile, social and web channels work together to provide an engaging experience for their customers, according to a new report.
Research from the Chief Marketing Officer (CMO) Council found that marketers are embracing the importance of digital experiences.
Nearly half of the marketers they surveyed believe that they could deliver a more compelling customer experience, while 40% think they make it easier for customers to consume and share content and had the ability to heighten credibility, trust and authority.
But only 19% said they were ‘extremely good’ or ‘very good’ in this area while 45% gave lacklustre grades on their ability to captivate and engage customers: 27% said they were ‘slowly evolving’ while 18% admitted they weren’t doing a good job at all.
Millennials are brand loyal
Millennials are as brand loyal as any other generation, according to new research by IRI.
The study found that 44% of this generation display fealty to their favoured products (45% for boomers and 41% for Generation X).
The study also found that 68% of millennials equate success with working for a cause they believe in, and a further 58% of millennials agree that contributing to the community is an indicator of success.
48% of Apple Music trialists have stopped using the service
While Apple has denied the claim, a survey by MusicWatch suggests that Apple is having issues retaining its users and only 11% of iOS users have tried the streaming service so far.
61% of current Apple Music users have turned off the auto-renewal option for the service, and only 64% said they were ‘very likely’ to subscribe to the service once the trial ends.
Time spent with digital media on smartphones grew 90% between June 2013 and June 2015
This was according to a comScore report published in The Wall Street Journal. The study also found that time spent with digital media on tablets grew by 64% in the same period.
Putin popular on Twitter
Vladimir Putin, who was recently photographed half-submerged in a submarine, has been mentioned on Twitter 5.87m times in the English language in the last year, according to research by Amobee Brand Intelligence.
In terms of sentiment, 10% of mentions were positive, 72% were neutral and 17% were negative.
In other news, here’s a picture of him judo-throwing somebody into the floor.
Online mentions of Ashley Madison increased 666% in the last month
There is an old saying that all publicity is good publicity, but something tells me the PR folks at Ashley Madison won’t be in agreement.
While the brand has seen a huge surge in online mentions since the hacking scandal broke, only 10% of those were positive. 35% were negative, meaning for every positive mention Ashley Madison is getting 3.5 negative ones.
For lots more up-to-date statistics…
Download Econsultancy’s Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.
It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social.