This week’s stat round-up includes news about Amazon, data regulation, ad spend and, of course, Pokemon Go.

Check out the Internet Statistics Compendium for lots more information and insight.

Now, let’s crack on.

Amazon receives 81.6m visitors on Amazon Prime Day

It’s been criticised for its lacklustre algorithm, but in terms of traffic, Amazon Prime Day has been confirmed as a success for the retailer.

Despite visits from mobile and desktop falling 6% from last year, still received 81.6m visits on Prime Day 2016.

According to data from Hitwise, a division of connexity, this means it has been the most successful online shopping event since Cyber Monday, Black Friday and Amazon Prime Day of 2015.

Pokemon Go surpasses Candy Crush with highest number of US daily users

With 15m downloads, and currently just under 21m daily active users, Pokemon Go is now the biggest mobile game in US history.

It’s only just out in the UK, however data from BoomApp has revealed that over 3% of UK android users had already downloaded the game ahead of its release.

Which means, you can probably expect more Pokemon related stats next week…

Millennials are a key demographic for energy providers 

According to research by Accenture, millennials will drive much of the future value for energy providers, with 24% being classed as early adopters.

However, despite this, the demographic is also the most demanding.

81% of millennials say they would be discouraged from signing up to additional products or services if the company did not offer a seamless digital experience.

APAC overtakes US as world’s biggest digital ad market

Research from Strategy Analytics has found that Asia-Pacific is set to overtake North America for digital ad spend in 2016.

While the latter will rise 9.6% to $59.5bn, APAC is predicted to rise 18.2% to $59.7bn.

What’s more, APAC’s spend per person is relatively low in comparison to the saturated markets in the west, meaning there is huge potential for growth.

UK population saving 51.4m hours per month thanks to disruptive apps 

Opinium has discovered that apps and online tools are saving consumers a collective 51.5m hours over the course of each month.

With convenience and time saving being cited as the most important advantage of an app (even over saving money), customer loyalty is up for grabs.

68% of survey respondents said that would have no qualms about switching from traditional brands when given the option.

Consumer goods firms unprepared for new data regulation

Capgemini Consulting has revealed that companies risk facing fines of up to $151 billion, by failing to comply with the new General Data Protection Regulation.

While the legislation has been created by the European Union, anyone that holds data within Europe or offers services to EU citizens will be affected.

With 90% of consumer-facing companies experiencing customer data breaches, many are failing to put safeguards in place.

One in four name Amazon their favourite brand

In a survey of 1,000 consumers, the DMA found that one in four people named Amazon as their favourite brand.

High street favourites John Lewis and Marks & Spencer were next in line.

With just three out of the top twenty being online brands (ASOS, eBay and Amazon), the physical shopping experience is clearly still in favour.

Live TV viewing drops 6% in two years

Ofcom’s Annual Research Report has revealed that fewer young people are watching live television than ever before.

From 2014 to 2016, the total viewing time of live TV among young adults dropped from 69% to 63%

With one-third of all viewing among 16 to 24 year olds occuring via on-demand services, platforms like Amazon and Netflix have seen a surge.

YouTube pays $2bn to content owners

A statement from Google has revealed that YouTube has generated over $2bn for content owners from its Content ID management system.

Over 90% of Content ID claims result in monetisation, and the music industry in particular chooses to monetise 95% of claims.

With even more efforts to combat copyright infringment, Google has in turn created a whole new revenue stream for companies.

Apple overtaken by local brands in China

Apple’s iPhone is no longer one of the top smartphones in China, having been overtaken by local brands like Huawei, Vivo, Oppo and Xiaomi.

The iPhone has dropped to the fifth most popular, although it remains the biggest non-Chinese brand.

Huawei, a brand with a lower price point, has seen its market share rise to 17%, while Apple’s has dropped to 10.8%.