Despite the continuing growth of online retail, there are still a surprising number of well-known high street retailers that continue to avoid e-commerce.

As well as missing out on a large and growing market – UK e-commerce sales rose by over 50% last year - these firms are giving their rivals a competitive advantage, while shooting themselves in the foot.

So let’s take a look at 10 UK retailers that do not currently sell online. Where possible, we have included offline sales figures and a loose calculation on what they’re missing out on.

Most estimates say that online accounts for between 7% and 15% of all sales, so we have calculated this at 10%.

  • Jigsaw
    The fashion retailer does display its clothes online, but customers can only order by telephone. Bizarre.

    2005 sales: £88m. Potential online sales: £8.8m.

  • H&M
    The Swedish retailer has been selling its clothes online in Sweden since 1998, and recently expanded to the Netherlands, Germany and Austria. But it doesn’t do this yet in the UK or US.
  • Zara
    Spanish retail group Inditex, the company behind Zara, intends to sell its home products online, but has no plans as yet to sell its clothing range.

    2007 sales (worldwide): £4.9bn. Potential online sales: £490m

  • Clarks
    The company has a Flash site that displays its footwear range, but you can’t buy any online, though a Google search reveals that you can buy Clarks’ shoes from plenty of other sites.

    2005/2006 sales: £921m. Potential online sales: £92m

  • Habitat
    The company doesn’t sell its homeware range online, but has been working on an e-commerce offering.

    2004 sales: £244.8m. Potential online sales: £24m

  • Claire’s
    The company has 450 stores in the UK, but no plans to sell online as yet. 

    2006 non-US sales: £204m. Potential online sales: £20m

  • Selfridges
    Selfridges does sell hampers and a small range of perfume online, but that’s it.

    2006 sales: £597m. Potential online sales: £59.7m

  • Fenwicks
    Fenwicks has eight department stores in the UK, but has no plans to launch an e-commerce site at the moment.
  • Morrisons
    Despite the success online of rival supermarkets Tesco and Sainsburys, Morrisons has yet to move into e-commerce.

    2007 sales: £13.5bn. Potential online sales: £1.35bn

  • Somerfield

    The supermarket launched an online shopping service back in 1998, 24-7.com, but closed it in 2000 due to lack of demand.

    2007 sales: £4.4bn. Potential online sales: £440m

It is difficult to think of any good reasons why these companies choose not to sell online, as the benefits in increased sales seem obvious. 

If you know of any other major retailers who are yet to sell online, let us know… 

Related research:

E-commerce Platforms Buyer’s Guide 2007

Related stories:

E-commerce sales grew by over 50% last year – IMRG

High street retailers make gains online