This week’s stats roundup is somewhat of a mixed bag. It includes news about AR, Amazon Echo, and Eurovision. What a world we live in.

Don’t forget, you can also download the Internet Statistics Compendium for further insight. 

Now, let’s hop to it.

Amazon Echo predicted to be in 40% of UK homes by 2018

A new study by Radiocentre suggests that, while just 9% of UK households currently own a voice-interface device – interest in the technology is growing. 

Of those who are interested in buying an Echo, 87% say they intend to follow through on the purchase in the next 12 months.

81% of people who already own one say they use it at least once a day, mainly for radio or on-demand music services. 71% of owners suggest that the device has encouraged them to listen to these services more.

Chatbots will save businesses $8bn by 2022

Research by Juniper suggests that new technology will continue to redefine the customer service industry, as call centres come under threat from chatbots.

Juniper predicts businesses will see cost savings of up to $8bn by 2022, with the healthcare and banking sectors reaping the biggest rewards.

The success rate of chatbot interactions in healthcare is expected to grow from 12% to 75% by 2022. Meanwhile, 90% of banking interactions will be successfully completed by a chatbot. 

Currently, usage rates remain relatively low, with just 22% of US consumers having interacted with a chatbot.

Millennials check their phone 150 times per day

Despite 91% of millennials saying they have a healthy relationship with technology, new research from Qualtrics suggests otherwise.

In a study of over 6,000 millennials, Qualtrics found that this demographic can’t go more than five hours without checking social media, also looking at their phone around 150 times every day.

What’s more, almost 60% of millennials are said to check their phones first thing in the morning, while 40% confess to using technology during meal times. 

One in five shoppers want AR in changing rooms

According to Episerver’s latest report, there is an increasing demand for augmented reality in retail experiences, with one in five shoppers wanting this technology in store changing rooms. 

While some have dismissed AR as a promotional gimmick, Episerver’s research suggests AR changing rooms are more popular than other tech like drone delivery services and one-click ordering.

However, only 8% of UK marketers have so far incorporated AR into their commerce campaigns. 66% of shoppers also say they are not satisfied with the existing shopping technologies available to them online.

86% of marketers are hoarding customer data

A new report by BlueVenn has revealed that nine out of 10 UK and US marketers believe that they need to collect as much information as possible on their customers for maximum success.

This is despite the fact that the General Data Protection Regulation (GDPR) is fast approaching, which encourages marketers to prioritise customer privacy.

It appears marketers aren’t using their existing data to full effect either, with 57% saying that they are unable to form an accurate 360 degree view of customers.

75% of marketers plan to increase PR spend

A new study by the Association of National Advertisers has delved into marketers’ attitudes to PR.

In a survey of 100 client-side marketers, 75% of respondents said they plan to increase overall spending on PR, while 62% said they plan to increase in-house staffing to support the broader PR effort. 

Measurement appears to be the biggest benefit of PR practice, with 89% of respondents feeling that it can demonstrate value by proving business outcomes.

Viewers turn to YouTube to watch Eurovision 

Viewing figures suggest that fans are increasingly turning to online video to watch live events like Eurovision.

Last year, YouTube found that the live stream of the Eurovision Song Contest was watched by nearly two million people, making it the third largest music live stream on the YouTube platform.

The top five countries watching the competition were Germany, Poland, Russia, Spain and the UK. However, YouTube also revealed that countries who don’t have contestants in the competition, like the US, actually watched the most hours of Eurovision content.

44% of self-employed people work from home 

A recent YouGov survey, commissioned by PeoplePerHour, suggests that advacements in technology and an increase in self-employment could lead to more people working from home in future.

While just 7% of the total UK working age population currently work from home, 44% of self-employed people choose to work from a home office.

Meanwhile, YouGov also revealed that nearly one in ten Brits travel up to three hours or more to work each day, amounting to 720 hours or one month’s worth of commuting every year.

UK sales of computers decline nearly 5% YoY

Adobe has revealed that – despite little effect in the first few months following the EU referendum – consumers are now starting to feel a financial impact. 

The April DPI reports a 4.9% year-on-year decline in the sales of computers and televisions in the UK (seen as a measure of consumer confidence), compared with 13.9% year-on-year growth in the US.

Grocery prices are up 1% year-on-year, having been on the rise since September 2016. However, April marks the first decline in prices in six months, with 0.1% deflation month-on-month. Meanwhile, prices for groceries in US were flat during the same period.  

75% of shoppers trust other consumers more than retail staff

A survey by iAdvise has found that three quarters of consumers trust the opinions and knowledge of their peers rather than retail staff when making a purchasing decision. 

54% said they find previous customer product reviews more influential than retailer advice, while 17% said that they would be persuaded to buy something if they were offered assistance by another customer over a member of staff.

The survey also found that 85% of consumers want to be offered a choice of customer service options during their purchasing journey, with 73% of consumers citing live web chat as the most helpful method.