This week’s roundup of stats is the perfect way to finish off a four-day week. Go on, give it a read, we promise it won’t take long…
We’ve got news about delivery methods, chatbots, marketing budgets and lots more. If that’s not enough, be sure to check out the trusty Internet Statistics Compendium.
UK search data shows surge in ‘snap election’ queries
Following on from the announcement of the snap general election this week, Hitwise has analysed how the UK responded online.
Data shows there was a 2,000% increase in searches for Theresa May on print media sites, while three out of five searches on Tuesday 18th were about the election news. Most searches were in the form of questions, with the nation generally appearing unsure about what a ‘snap election’ actually means.
One fifth of retailers are failing to offer preferred delivery options
Research from Ampersand has found that many of the UK’s biggest retailers are failing to offer next day delivery, despite a YouGov survey showing that 58% of people favour this method over any other.
In comparison to 2014, Ampersand found that most people still favour next day delivery over click and collect and same day delivery, with preference for this increasing 6% within three years.
Meanwhile, preference for same day delivery has gone from 21% in 2014 down to 12% this year.
UK add-to-basket rates on the up in Q4
Monetate’s latest ecommerce report has revealed that UK add-to-basket rates were 3.75% higher in Q4 2016 than a year previously.
The report also shows that both global and UK conversion rates were lower this Q4 than in 2015. However, global and UK conversion rates saw its first increase since Q4 of 2015.
Meanwhile, website visits via mobile continued to increase globally, with 44% of UK website visits coming from smartphones.
75% of UK consumers have not spoken to a chatbot
New research from Ubisend has uncovered the brand characters people would most like to see turned into chatbots. Compare the Market’s Meerkats topped the poll, followed by the Andrex puppies and Nespresso’s George Clooney.
Other research found that 75% of UK consumers have not yet spoken to a chatbot, however, 57% of consumers are aware of what a chatbot is.
Lastly, 35% want to see more companies adopting chatbots to solve their queries, with 68% citing ‘reaching the desired outcome’ as the most important factor in their experience.
Expedia outperforms other travel brands with 7% market share
Conductor has released its first ever Organic Market Share report, detailing the brands that excel at reaching consumers from organic search.
In the travel category, Expedia was found to be the overall top performer, taking a 7% market share. Meanwhile, TripAdvisor dominates the ‘early stages’ of the consumer journey category with a 10% share.
Data shows that airlines, car rental companies and hotel chains (including Hilton) have the potential to increase their visibility.
Consumers prefer traditional advertising to digital
Research by Kantar Media has found that UK consumers feel significantly more positive about advertising on traditional platforms, such as TV and magazines, than they do about online formats.
In a survey, 33% said they actively dislike seeing advertising on online video services and search engines, while 30% dislike being served ads in news and articles online. In contrast, only 13% and 14% of consumers dislike seeing ads in printed newspapers and printed magazines.
With online ads predicted to account for more than half of all advertising spend in the next few years, this provides food for thought for brands.
Connected shopping driven by Generation Y
New research from Savvy suggests that the mass adoption of smartphones and social media has contributed to a fundamental change in the path to purchase.
Data shows that Generation Y is driving changes in retail due to being constantly connected. 66% say they regularly use their smartphone to buy products and 49% regularly use their smartphones while in the supermarket. While this group represents around a third of shoppers at the moment, they are predicted to account for 47% by 2022.
UK marketers increase budgets in 2017
According to data from the Q1 2017 IPA Bellwether Report, marketing budgets increased in Q1 2017 with significant growth seen in internet and main media advertising categories.
The report suggests that the overall outlook for 2017/18 is positive, with 26.1% of companies suggesting growth in total budgets for the coming year. Meanwhile, ad spend is now predicted to grow 0.6%, replacing the previous forecast of -0.7%.
Only 55% of Brits associate Easter with religion
New research from YouGov has found that Brits are more likely to think of Easter in relation to chocolate eggs than religious connotations.
In a survey of 2,670 UK adults, only 55% said they personally associate Jesus with Easter, while 67% said they associate it with a bank holiday. Chocolate eggs is clearly at the forefront of everyone’s minds, with 76% associating this with Easter above anything else.
In a separate study, Captify analysed found that Cadbury products dominate searches for chocolate eggs, with Crème Egg accounting for 29% of searches and Mini Eggs accounting for 18%.
Luxury ad spend predicted to shift online
Zenith’s latest report suggests that expenditure on luxury advertising is set to recover, with growth predicted to occur due to an increase in online spend. Zenith predicts a 3.9% rise in 2017 – a welcome figure following a 0.5% decline in 2016.
It also predicts that the internet will become the main luxury advertising medium in 2018, despite print currently being the principal medium, accounting for 32.7% of ad spend in 2016 compared to 25.8% for internet advertising.