On average, how much do you or your clients spend on user experience testing each year?
This suggests that businesses that are currently carrying out UX testing are experiencing some benefit from it and are willing to continue allocating budget, however a large proportion of companies still don’t do any UX testing on their products.
Data included in the report shows that 12% of businesses do not carry out user testing and have no plans to do so, while a further 33% currently don’t but plan to begin testing in the next 12 months.
Agencies were asked to state what the most common objection they received was when it came to UX testing. The majority (51%) stated that cost was the most common objection, followed by project timescales (22%) and unproven ROI (16%).
What is the most common objection given by clients to user experience testing?
The final section of the report looks at UX testing on mobile and asks which devices take priority.
The results show that desktop computers are still considered the most important device by some distance, as 91% of businesses stated that ‘fixed web’ devices (e.g. laptop, desktop) are regarded as a high priority when optimising the user experience.
This was followed by iPhone (72%), iPad (68%) and Android smartphones (59%), while just 25% rated Windows smartphones as a high priority.
Which of these devices do you or your clients regard as a high priority when optimising the user experience?