It can also be tied into a site’s personalisation strategy so individual customers are shown a different caption and product options.

In the new Econsultancy/Monetate Realities of Online Personalisation Report 94% of businesses stated that personalisation ‘is critical to current and future success,’ yet more than half (56%) of companies stated that they are not implementing the technology.

Thinking about your own organisation/clients, how would you describe the extent to which the website experience is personalised for visitors?

So to give you some inspiration around the different type of copy that can be included on product recommendations, here are 11 different examples from a broad range of ecommerce sites.

To be clear, some of the examples are taken from homepages while other appear on product pages…

Ted Baker


John Lewis

House of Fraser



Evans Cycles

Tommy Hilfiger


Donald Russell