All ecommerce sites could benefit from having product recommendations, with research showing that they can potentially increase revenue by up to 300%, improve conversions by 150% and help boost the average order value by 50%.

However, the precise format varies from site to site and should be tested to make sure it’s converting the maximum number of customers.

The copywriting needs to fit with the brand identity and it’s also important to strike an emotive chord and pique the customer’s interest.

This isn’t an easy task considering the fact that you generally only have room for about three or four words, but there is still a great deal you can do with the limited space.

It can also be tied into a site’s personalisation strategy so individual customers are shown a different caption and product options.

In the new Econsultancy/Monetate Realities of Online Personalisation Report 94% of businesses stated that personalisation ‘is critical to current and future success,’ yet more than half (56%) of companies stated that they are not implementing the technology.

Thinking about your own organisation/clients, how would you describe the extent to which the website experience is personalised for visitors?

So to give you some inspiration around the different type of copy that can be included on product recommendations, here are 11 different examples from a broad range of ecommerce sites.

To be clear, some of the examples are taken from homepages while other appear on product pages…

Ted Baker


John Lewis

House of Fraser



Evans Cycles

Tommy Hilfiger


Donald Russell