Kate Bush was right, when there’s so much fascinating data analysis building up all around us it feels like we’re running up stat hill.
Not to worry though, here’s our weekly round-up of all the very best internet marketing statistics to help you make sense of the online world and make your climb a little easier.
I probably shouldn’t be quite so pleased with myself about that introduction.
On with the round-up…
33% of mobile consumers have used mobile to make a travel related purchase
According to eDigitalResearch’s multichannel travel benchmark, one third of mobile consumers have used their mobile device in the past to make a travel related purchase, including flights, holidays and hotel reservations.
The benchmark also reveals that generally the top travel sites are providing equally good desktop and mobile experiences. Coming out at the top is Booking.com.
You can read more about Booking.com’s mobile experience here.
Travel category represents 5% of all apps
AppLift has highlighted the next wave in mobile travel app trends. As well as the above stat, the research also reveals:
- 47% of travellers begin planning their trip on a mobile device
- Uber, Delta Airlines, Yelp, Lyft, and Hotels.com are the top five most visited travel iOS apps in the US
- The average cost for iOS travel app acquisitions is $3.00 vs. Android travel app acquisition of $2.50 in the US
72% believe that more regulation is needed on use of location based data
Brainstorm and MMA have created an infographic exploring consumer attitudes around location based services and privacy. The consumer findings include:
- 32% want their details to remain anonymous
- 27% want transparency into the proposed usage of the data
- 25% insist on actively opting in
Spread between Facebook paid and organic impressions widens
Adobe has released its Q1 Digital Advertising Benchmark Report, which identifies new trends in digital advertising. Key findings include:
- The spread between Facebook paid and organic impressions is widening with paid impressions up 8% YoY while organic impressions continue to decline, down 35% YoY.
- Global search engine marketing is up, EMEA saw a 4% YoY increase
- Google dominates the SEM market, with 93% of SEM spend in EMEA
- YoY spend increased across the board for Yahoo! Bing. The most growth came out of EMEA at 29%
- Tablet CPCs were 35% higher than smartphones in Q1
One in three marketers thinking about building an app for the Apple Watch this year
As the Apple Watch goes on sale this Friday, new research Greenlight, reveals that one in three marketers (32%) are thinking about building an app for the Apple Watch this year, while almost one in 10 (8%) are already making plans to do so.
One in five marketers (19%) have ordered or plan to order a smart watch, while over half (57%) have no plans to buy one.
98% of users won’t pay for an ad-free web
Teads has found that an ad-free internet would cost each of us at least £140 a year, a sum which 98% of UK web users say they would never pay.
Only 14% of people currently purchase via apps linked to their credit or debit cards stored online
With the majority of shoppers (64%) now storing their debit or credit card details with online sites, many are still yet to make the leap to storing payment details within mobile apps.
This is according to a survey by Skrill which found only 14% of people are currently choosing to buy goods and services via apps linked to their credit or debit cards.
The research found that almost a third of people (30%) who do not use apps that store their card details worry that their personal details could be stolen.
However, for those that are using in-app purchasing, the biggest advantage is seen to be not having to re-enter card details for every purchase (26%). A further 22% of respondents said that the speed and convenience of in-app transactions were the most important benefits.
Non-marketing stat of the week
50% of the world’s population has seen at least one James Bond movie.
One third of British people donate via mobile
31% of British people are now donating to charity via text message on their mobile phones, according to research from Give as you Live.
In a similar survey in 2013, one in 10 respondents said that text was their preferred method of donation. Digital channels are beginning to outpace more traditional forms of giving. Nearly two thirds of us (61%) now donate online through giving websites, while of us (50%) still donate to charity using direct debit payments.
$6.3bn will be lost this year to fraudulent traffic
Yieldr has created the following infographic on digital ad crimes, taking in click fraud, brand safety and viewability. Among the findings:
- 50% of publisher traffic is bot activity
- Almost one third of advertisers say they are concerned about their ads appearing on non-brand safe web pages
- 56& of ad impressions are unseen
Click below for larger version.
58% of ‘Generation M’ suffering from mobile guilt
The ‘M’ stands for mobile by the way, not ‘millennial’ although it may as well do as Mobileron highlights an emerging demographic that relies heavily on mobile technologies for both work and personal activities. Gen M is defined by mobile workers who are either men age 18-34 or who have children under age 18 at home.
- 82% of Gen M does at least one personal task on mobile per day during work hours compared to 72% of non-Gen M workers
- 64% of Gen M does at least one work task on mobile per day during personal hours compared to 54% of non-Gen M workers
However, Gen M’s super-connectedness comes at a cost. Mobile guilt.
- 61% of Gen M suffers from mobile guilt when receiving work communications during personal hours versus 47% of non-Gen M workers
- 58% suffer from mobile guilt when receiving personal communications during work hours versus 46% of non Gen M workers
- 60% would leave their job if their employer did not allow any remote work or restricted their ability to do personal tasks at work, while only 50% of non-Gen M workers would leave their job for those reasons
- 29% of Gen M would leave their job if their employer could access personal emails, texts, photos, or videos on their smartphones or tablets, compared with 31% of non-Gen M workers.
The royal baby’s influence on eBay search behaviour
eBay has released insights into how the sartorial choices of the Duke and Duchess of Cambridge and Prince George trigger changes in shopper behaviour.
- 500% spike in searches for “Cath Kidston tank top” after Prince George sports one in his first official portraits
- 200% spike in searches for “blue shirt” by men after Prince William appears in one when leaving hospital with Prince George
- 122% rise in searches for “polka dot dress” after Kate wears the style to leave hospital after Prince George’s birth
- 400% uplift in searches for “Neck & Neck” and 27% rise in searches for “red dungarees” after George wears a pair of dungarees by the Spanish brand
Non-marketing infographic of the week
Courtesy of our very good friend Chris Lake who shared this earlier in the week.
Here’s an infographic by Winefolly.com covering various wine descriptions and what they really mean. Stay away from the ‘spineless’, ‘flabby’ and ‘fallen over’ apparently.
Click below for larger image.
For loads more up-to-date statistics…
Download Econsultancy’s Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.
It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social.