Personalisation has been a top priority for marketers for some time now.

However, with many still struggling to properly implement the strategy in an intelligent and scalable way, new research suggests that some are planning to abandon investment altogether.

But is personalisation still worth it? Or as Ashley Friedlein suggests, does it merely need re-defining? Here’s a round-up of studies to reinforce the importance of personalisation, and how marketers are currently approaching it.

This article will cover stats on:

  • Challenges for marketers
  • Consumer expectations
  • ROI
  • AI

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