Over the past couple of years we’ve written lots of articles on how to use Twitter both effectively and ethically, to help grow your audience and boost engagement.

I have aggregated a bunch of these posts together to share some insights on how we – and others – use Twitter as a tool to improve our business, and some pointers towards best (and worst) practice.

I hope you’ll find these tips and how-to articles to be useful, whether you’re just starting out with Twitter, or have lapsed into inactivity, or are a frequent tweeter who is looking out for a few more optimisation clues.


A 20-step starter’s guide to using Twitter efficiently

10 tips for Twitter

Six tips for brands starting out on twitter


Twitter: the 13 types of tweet to take notice of

The 10 Twitter Commandments

10 reasons not to follow people on Twitter

Are you a ‘Twitter Quitter’?

10 reasons why Twitter is great for the search industry


16 bitchin’ commands and shortcuts for Twitter

Twitter DM autoresponders: 15 tips and 40+ examples

Copywriting for Twitter: 10 ways to make every tweet count


10 Twitter tools

10 useful Twitter presentations