Putting the ‘stat’ in Jason Statham, here’s your ass-kicking round-up of all the very best internet marketing stats from around the online world this week, written by somebody who clearly doesn’t know how to pronounce Jason Statham properly.
Online voucher code use grows 43% in 12 months
An independent survey of 1,000 consumers commissioned by Voucherbox.co.uk reveals that the number of people who frequently seek out discounts when making purchases online grew by almost half over a 12 month period (from 23% in 2014 to 33% in 2015).
The findings also show that those who ‘always’ use a voucher code when shopping jumped by 70%, up to 17% of all consumers, while ‘regular’ users grew 27%, representing 16% of UK shoppers.
Meanwhile, the number of people who say they have never used an online discount dropped by 15% to just over a third (35%). 8% of those surveyed didn’t know what a voucher or discount code was; a slight decrease on 2014’s figure of 10%.
Click below for a larger version of the infographic…
74% of the top tech/business blogs perform poorly on mobile
Trilibis took a look at some of the top tech and business news websites and blogs that have implemented responsive design to see how they perform on mobile devices.
Looking at page weight, image weight and page-load time of 100 sites, they found that the majority of these websites are serving image-heavy pages to mobile devices, with the result that page-load times on these devices are well above the recommended maximum of four seconds.
47% of the sites sampled took between four and eight seconds to load, and 27% took more than eight seconds.
25 years of SEO
Keyword Eye has created the following infographic, looking back over the last 25 years to explore how SEO has changed and developed over time, and what those changes might tell us about the future.
Click below for the much longer version.
Social media makes planning simple meet-ups a logistical nightmare
A new study by Doodle examined how friends plan get-togethers in the digital age and showed that social media and messaging tools like Facebook and Twitter have made pinning down a date to meet with friends a logistical nightmare – with friends playing ‘planning ping-pong’ across multiple messaging services.
- 36% of us admit to discussing the same meeting across three or more social media platforms
- Every hour British people spend together takes 28 mins to plan across social media
- Average meet up with friends takes 30 messages to organise (rising to 50 for 18-24 year olds)
Programmatic and social media
Yieldr has created the following infographic, breaking down the five main social media sites (Facebook, Twitter, LinkedIn, Pinterest and Instagram) and showing the advantages of integrating them all with a programmatic marketing platform.
Click below for a larger version.
Amazon ‘Exclusives’ likely to push customers online
Amazon released a new digital marketplace this week called Amazon Exclusives, offering “up-and-coming” products and encouraging consumers to try these products with the offering of free shipping to its Prime members.
According to a recent study by Walker Sands this could be a strong move, not only have 96% of consumers purchased from Amazon in the past year, but free shipping continues to be a top driver for online purchases (83%) and consumers now trust Amazon more than retailers in 10 out of 11 categories.
However, the study also reveals specific opportunities for retailers looking to compete with online sales:
- Four out of 10 consumers are open to purchasing any type of product online from either retailers or third-party websites like Amazon
- Incentives payoff: While free shipping continues to be the top reason consumers say they would shop online more (83%), free returns (65%) have surpassed one day shipping (62%) for the second spot
- One-stop shop: third-party online retailers are currently taking over with this advantage in almost all areas but apparel, with a 8% lead in consumer electronics and a 14% lead in books purchased in the past year
The ROI of tag management
In our brand new report The ROI of Tag Management we explore how tags sit at the heart of digital business and marketing, highlighting the growing number of technologies that digital marketers are deploying, and the critical role that tag management plays in successfully leveraging and managing those technologies.
You can download the full report linked above for more in-depth insight, in the meantime though here’s a highlight…
We asked our respondents “Has implementing tag management had an effect on the time/resource costs associated with tagging manually?”
Manual tagging can be expensive because it’s a technical resource drain that keeps programmers and IT resources busy when they could be focused on more strategic projects. This is why some companies migrate to a managed tagging solution.
76% of respondents report that the added cost of a managed solution is more than balanced out by reduced resource costs, with 56% describing tagging activities as “significantly less expensive.”
Non-marketing stat of the week
10% of British adults admit to wearing the same item of underwear three days in a row.
Apple Watch: social media stats
Amobee Brand Intelligence reveals how we were all tweeting during the launch of Apple’s latest product range…
- In the 1h35min presentation there were overall 388,710 Tweets around Apple.
- In terms of specific products: 132,174 tweets around Apple Watch, 85,815 tweets around MacBook, 39,555 tweets around HBO, and 37,674 tweets around Apple TV.
- There was 718,000 tweets around Apple during their previous September 9 press conference. 85% more Tweets than there were during this one.
- There were twice as many negative Tweets as positive Tweets around Apple TV during the presentation. The audience wanted an upgraded Apple TV, not a cheaper Apple TV.
- MacBook had the highest positive sentiment during the event, with 1.8 positive tweets for every negative one.
- During the event there were 7,964 Apple Watch related tweets talking about battery life.
- With the Macbook the Retina screen was the most talked about feature, generating 5,456 real-time tweets.
More Apple Watch social stats
This time from Hotwire. They found that there were 981,021 mentions were made over the 24 hour period from 9th March 9am.
Monitoring the terms “Apple Watch” “#AppleWatch” and “#AppleWatchEvent” revealed the following insights around the conversation:
- Twitter Buzz: 981,021 tweets
- #applewatch: 297,660
- #applewatchevent: 42,078
- Positive: 58%
- Negative 42%
What Twitter Loved:
- Health: the health app was well received
- Range of apps: there was a lot of discussion around the range of apps available
What Twitter hated:
- Cost: There were a lot of complaints over the price
- Battery Life: Twitter users weren’t a fan of the limited battery life
Here’s what we have to say on the subject: One of the more sarcastic Apple Watch articles you’ll read today.
One in three airline boarding passes to be issued via mobile devices by 2019
Research from Juniper Research finds that over 1.5bn boarding passes will be delivered via mobile by 2019, compared to approximately 745m boarding passes estimated to be delivered this year.
This means that mobile boarding passes will represent one in three boarding passes issued by airlines at the end of 2019.
Top brands of February
Hootsuite and uberVU have revealed their monthly ‘Love List’.
Although live events such as the Academy Awards and Grammy’s dominated buzz on social media, it was Chanel who managed to steal the show, ranking #8 on the list thanks to Julianne Moore’s Oscar dress. Other brands who featured highly on the list were those who managed to hijack the events including Dove, who’s live tweeting of the Oscars and launch of #SpeakBeautiful campaign helped the brand climb to second place.
Email open-rate benchmark shows continued rise
Sign-up.to’s latest report analyses 1bn emails from a range of small businesses, public sector departments and large retail businesses, throughout the whole of 2014. It reveals the following…
- Opens: 24.45%
- Click-through: 3.13%
- Unsubscribes: 0.55%
- Clicks to opens: 10.79%
- Unsubscribes to opens: 2.68%
Non-marketing infographic of the week
Here’s a handy infographic designed by Glitch on what to do when the internet is down.
For loads more up-to-date statistics…
Download Econsultancy’s Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.
It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social.